PROPAGANDA

POSTERS
WEAPONS OF MASS PERSUASION
WHAT IS PROPAGANDA

• Information , ideas or rumors to influence the way one

thinks or acts; propaganda may “stretch the truth” or
may not tell “ the whole truth”
• Propaganda is a form of communication that persuades
a population toward a cause
PURPOSE OF PROPAGANDA POSTERS
• Soldiers enlistment
• Recruitment of women to join work force
• To justify war
• Increasing support at home front
• Conserving resources and reducing consumption of resources
• Economy: War bonds and War loans
• Promote patriotism
• Promote accepted standards of behaviour
 PROPAGANDA TECHNIQUES IN POSTERS
• Bandwagon
• Transfer
• Name calling, demonization and dehumanization
• Plain Folks
• Emotional Appeal
• Loaded Words/ Glittering Generality
• False Dilemma
• Appeal to authority
 STRATEGIES IN POSTERS
• Dialogism- direct address, quotations, imperatives, questions, colloquial
words
• Call to action
• Them us divide
• National symbols/symbolism
• Locality and temporality
• Emotional appeals-Vivid imagery emotionally loaded words, comparatives
and superlatives, metaphors, allusions
LANGUAGE OF WAR
EUPHEMISM
DYSPHEMISM

• Rogue state
• Killer
• Aggressor
• Terrorist
• Enemy Combatants