Vision

• “People use Facebook to stay connected with friends and family, to

discover what’s going on in the world, and to share and express
what matters to them.”
• The main components that we can see in this statement are tool for
discovery and self expression
• Recommendations: The vision statements of Facebook need to be
clearer, more concise, inspiring, and future-oriented.
Mission
• “To give people the power to build community and bring the world
closer together.”
• This mission has been changed since the incident of data privacy and
security involving Cambridge Analytica and other parties.
• Recommendations: The ideal corporate mission statement should
includes details about the services offered, long-term goals,
philosophy, and self-concept but these inputs are not included in
Facebook’s statement.
Internal strengths
• Strong brand image
• Large consumer base and externalities
• High revenues
• Innovative workforce
Internal weaknesses
• Imitable products and services
• Negative impacts of online advertising on user experience
• Low diversification of business
IFE Matrix
Key Internal Factors Weight Rating Weighted
Score
Strengths
Strong brand image 0.2 4 0.8
Large consumer base and externalities 0.08 4 0.32
High revenues 0.1 3 0.3
Innovative workforce 0.17 3 0.51
Weaknesses
Imitable products and services 0.1 1 0.1
Negative impacts of online advertising on user 0.15 2 0.3
experience
Low diversification of business 0.1 1 0.1
Dependence off revenues only on 0.1 2 0.2
advertising
TOTAL 1.00 - 2.63