TYPES OF CUSTOMER

-POOJA KUMARI
Objective
• To understand the different types of customer
• To understand how to handle different customer
Topics
• What is a customer?
• Types of customer
• Summary
• Quiz time
What is a customer ?
• A customer is one who is buying any product and services from us.
• One can differentiate customer by their behaviour and their reaction to our product.

• Let us understand how we can understand and handle different type of customer.
Types of customer:
• Potential customer – Paul
Paul is not your customer yet. However, you should give them the full treatment and
hopefully change that quickly. He already showed some interest in your business.
• Show him value
• Reveal yourself
New customer – New Neil
• Neil is the fresh customer that just bought something from you. you need to guide them
and show them how to use it.
• Guide them to success
• Leave a contact option open
IMPULSIVE Customer - Iggy
• This is the type of customer that can make a buying decision in an instant, provided that
the conditions are right.
• Iggy doesn’t need much convincing to make a purchase. You don’t need to warm this
lead up with value proposition too much.

• Quick and concise help

Discount customer – Dan
• Dan is the type of customer that sees value in your product but won’t buy it at full price.

• Dan is usually looking for some extra information on the exact conditions of the deal or
discount you are offering.
• Explain the deal
• Offer added value
Loyal customer – Loyal Larry
• This type of customers keeps coming back for more. Larry will be also your brand’s
ambassador
• When you have the chance, ask Larry which aspect of your product or business he likes
the most. Take note and try to replicate that experience so that other customers can
become your brand ambassadors
• Give him a platform
• Learn from his experience
• Don’t mess it up
SUMMARY