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SAMPLING
SAMPLING
SAMPLING
SAMPLING
Target Population or Universe
The population to which the investigator wants to
generalize his results
Sampling Unit:
smallest unit from which sample can be selected
Sampling frame
The sampling frame is the list from which the potential
respondents are drawn
Telephone directory
List of five star Hotel
List of student
Sampling scheme
Method of selecting sampling units from sampling frame
Sample: all selected respondent are sample
SAMPLE
SAMPLE UNIT
SAMPLE
TARGET POPULATION
Lower cost
More accuracy of results
High speed of data collection
Availability of Population elements.
Less field time
When it’s impossible to study the whole population
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SAMPLING……
To whom do you want to generalize your results?
All Five Star Hotel
All Travel Agency
All Hotel Customer
Women aged 15-45 years
Other
Sample size : Minimum size is 30 no.
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SAMPLING…….
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What is Good Sample?
The sample must be:
1. representative of the population;
2. appropriately sized (the larger the better);
3. unbiased;
4. random (selections occur by chance);
Merits of Sampling
Size of population
Fund required for the study
Facilities
Time
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TYPES OF SAMPLE BASED ON TWO FACTORS:
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Types of Sampling
•Probability sample – a method of sampling that uses of
random selection so that all units/ cases in the population
have an equal probability of being chosen.
• Non-probability sample – does not involve random
selection and methods are not based on the rationale of
probability theory.
Sampling
Techniques
Non-
Probability
Probability
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Probability (Random) Samples
Simple random sample
Systematic random sample
Stratified random sample Probability
Sampling
Cluster sample
Simple Stratified Cluster
Systematic
Random Random Sampling
Sampling
Sampling Sampling
Proportionate
Dis Proportionate
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Non-Probability Samples
Convenience samples (ease of access)
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SIMPLE RANDOM SAMPLING
• Applicable when population is small, homogeneous & readily
available
• All subsets of the frame are given an equal probability. Each
element of the frame thus has an equal probability of
selection. A table of random number or lottery system is used
to determine which units are to be selected.
Advantage
Easy method to use
Disadvantages
If sampling frame large, this method impracticable.
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Systematic Sampling
• Similar to simple random sample. No table of random
numbers – select directly from sampling frame. Ratio
between sample size and population size
First unit
Select select by
Work out according to random
Develop what fraction fraction (100 numbers
Define Decide the
sampling of the frame sample from then every
population sample size
frame the sample 1,000 frame then nth unit
size represents 10% so every selected
10th unit) (e.g. every
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10th)
Systematic Sampling
ADVANTAGES:
Sample easy to select
Cost effective
DISADVANTAGES:
Sample may be biased if hidden periodicity in population
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Stratified random sampling can be classified in to
a. Proportionate stratified sampling
It involves drawing a sample from each stratum in
proportion to the letter’s share in total population
b. Disproportionate stratified sampling
proportionate representation is not given to strata
it necessery involves giving over representation to
some strata and under representation to other.
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STRATIFIED SAMPLING……
Advantage :
Enhancement of representativeness to each sample
Disadvantage:
Classification error
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Cluster sampling is an example of 'two-stage sampling' .
First stage a sample of areas is chosen;
Second stage a sample of respondents within those areas is
selected.
Population divided into clusters of homogeneous units,
usually based on geographical contiguity.
Sampling units are groups rather than individuals.
A sample of such clusters is then selected.
All units from the selected clusters are studied.
The population is divided into subgroups (clusters) like
families. A simple random sample is taken of the subgroups
and then all members of the cluster selected are surveyed
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Cluster sampling
Section 1 Section 2
Section 3
Section 5
Section 4
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CLUSTER SAMPLING…….
Advantages :
Cuts down on the cost of preparing a sampling
frame. This can reduce travel and other
administrative costs.
Disadvantages: sampling error is higher for a simple
random sample of same size. Often used to
evaluate vaccination coverage in EPI
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Cluster/ multi-stage random sample
• Cluster sampling: selecting a sample based on specific, naturally occurring
groups (clusters) within a population.
- Example: randomly selecting 20 hospitals from a list of all
hospitals in England.
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Non Probability
CONVENIENCE SAMPLING
Sometimes known as grab or opportunity sampling or accidental or
haphazard sampling.
Selection of whichever individuals are easiest to reach
It is done at the “convenience” of the researcher
For example, if the interviewer was to conduct a survey at a
shopping center early in the morning on a given day, the
people that he/she could interview would be limited to those
given there at that given time, which would not represent the
views of other members of society in such an area, if the
survey was to be conducted at different times of day and
several times per week.
This type of sampling is most useful for pilot testing.
In social science research, snowball sampling is a similar
technique, where existing study subjects are used to recruit more
subjects into the sample.
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Convenience Sampling
Advantage: A sample selected for ease of access,
immediately known population group and good response
rate.
Disadvantage: cannot generalise findings (do not know what
population group the sample is representative of) so cannot
move beyond describing the sample.
•Problems of reliability
•Do respondents represent the
target population
•Results are not generalizable
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Use results that are easy to get
Judgmental sampling or Purposive sampling
- The researcher chooses the sample based on who
they think would be appropriate for the study. This is
used primarily when there is a limited number of
people that have expertise in the area being
researched
Selected based on an experienced individual’s belief
Advantages
Based on the experienced person’s judgment
Disadvantages
Cannot measure the respresentativeness of the
sample
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QUOTA SAMPLING
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Snowball Sampling
Useful when a population is hidden or difficult to gain access to. The
contact with an initial group is used to make contact with others.
Respondents identify additional people to included in the study
The defined target market is small and unique
Compiling a list of sampling units is very difficult
Advantages
Identifying small, hard-to reach uniquely defined target population
Useful in qualitative research
access to difficult to reach populations (other methods may not
yield any results).
Disadvantages
Bias can be present
Limited generalizability
not representative of the population and will result in a biased
sample as it is self-selecting. Sunil Kumar
Potential Sources of Error in Research Designs
Total Error
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Sampling Error and
Confidence
• The larger the sample size the more likely error in the sample
will decrease.
•But, beyond a certain point increasing sample size does not
provide large reductions in sampling error.
•Accuracy is a reflection of the sampling error and confidence
level of the data.
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Errors in Sampling
Non-Observation Errors
Sampling error: naturally occurs
Coverage error: people sampled do not match the
population of interest
Underrepresentation
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Errors of Observation
Interview error- interaction between interviewer and
person being surveyed
Respondent error: respondents have difficult time
answering the question
Measurement error: inaccurate responses when
person doesn’t understand question or poorly
worded question
Errors in data collection
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