Presented By: Amanjot Kaur 3022

Ruby 3024
 Age: Youth to adult age but mostly youth.
 Gender: Both Male and Female
 Target Group: Teenagers, Middle class.
 Positioning: Anti dandruff Shampoo.
 USP: Clinic Plus has ‘do-good’ingredients
which provide constant care like a mother
does in every wash.
 Tagline/Slogans: Strong and long.
 Segment: Women looking for beauty
products.
 Target Group: Upper class urban women.
 Positioning: Beauty products for women as
every women is worth it.
 USP: Movie stars and celebrities as brand
ambassadors.
 Tagline/Slogan: Because you’re worth it.
 Segment: Personal Hair Care shampoo
available in multiple variants.
 Positioning: Provide complete hair care
solution and 3 steps combination of
cleansing,nourishing, manageability.
 USP: Sunsilk is a popular hair care brand
having product for all types of hair.
 Tagline/slogan: For Expert- touched Hair;
Life Can’t Wait; All you need is sunsilk.