Presented by:

Nida Naqvi, Ayesha Hussain

Sajjad Ali, Rizwan Akhtar
 Introduction
• Strategic Management is consistent level of managerial activity
• It provide overall direction to an organization
• Vision & Mission - Analysis of Internal and External Environment
• Goals and Objectives – Strategy Formulation
• Strategic Planning
 Strategic Management Process
Consist of three Components:

• Strategic Analysis
• Strategic Choices
• Strategic Operation
 Bank Alfalah SWOT Analysis
Bank Alfalah’s Strengths
• Progressive branch banking in Abu Dhabi and Bangladesh
• International Presence in Afghanistan and Bahrain
• Green banking
• Ultra Card facility
• Halal banking services according to Muslim laws
 Bank Alfalah SWOT Analysis
Bank Alfalah’s Weakness

• Halal Principles may be strong in some region but weak in west

• Banking policy , procedure and promotion
 Bank Alfalah SWOT Analysis
Bank Alfalah’s Opportunities
• Islamic banking is currently rising at twice the rate of conventional banking
• Micro financing for Farmers and Harvesters
• Car financing, home financing and credit card
• Bank Alfalah’s Weakness
 Bank Alfalah SWOT Analysis
Bank Alfalah’s Threats
• HBL’s idea of ubiquity.
• Uncertain corporate strategy
• Policies by State Bank of Pakistan
• Western Bank
• MCB and UBL Threats
 Bank Alfalah Core Competences
Key Successful Factors:
• Large Number of branches.
• Rapidly Growing Bank
• Increasing Quality of Port Folio
• High Satisfaction Level of Customers
 Strategies At Different Level
Bank Alfalah Formulates Strategies at different level:
• Corporate Level
• Business Level
• Functional Level
 Strategies At Different Level
CORPORATE LEVEL:
• 500+Branches in more than 150 cities in Pakistan
• Branch expansion in other countries
• 6-7 overseas branches
• Bank Alfalah to open Dubai Branch
 Strategies At Different Level
BUSINESS LEVEL:
• Rebranding exercise
• More flexible and dynamic
Ultra Cash Bank Card:
• Alfalah innovation
• Wins the best innovative card award at
Consumer choice
 Strategies At Different Level
Memorandum of Understanding:
• Signed MoU with Grand Sultan Tea Resort
• For Debit Card Customers Only
• 50% on room rent, 15% on foods, 40% on Banquet, 30% on Business meeting.
FUNCTIONAL STRATGY:
• Changes in existing strategy regarding branch functions.
• Branches are performing well.
 Banks Current Issues
HUMAN RESOURCE PROBLEMS:
• High employee turnover
• Working Hours
• Gender discrimination
• 3 Year contract
GLOBAL ISSUES:
• International branches are not performing well
• Global image of Pakistan
 International Strategies Of Bank Alfalah

• Business Expansion
• Expansion Plans Of Alfalah Bank:
• WHAT, WHY & HOW- Looking through a three tiered prism
 International Strategies Of Bank Alfalah

Strategic Partnership
• Virtual University of Pakistan
• Institute of Business Administration, University of Punjab
 Conclusion
Bank alfalah being a leading bank and a newly transformed bank seems to have a wider
array of responsibilities on it when it comes to flourishment of the bank. With new
identity it has numerous areas to explore, it has wide range of opportunities available
at its disposal, but the sudden change in leadership is also a big question mark on the
credibility of change being implemented. It is currently engaged in wide activities
which are giving it a positive image in the country and the industry but is everything
bringing a yield? A grey area for Bank Alfalah to explore, and a threat that can be taken
advantage off. Overall the bank is in a good position a bank can be in, but will it
maintain its mark to be one in the near future, with a strategic and leadership change
simultaneously? Only Time can give an answer to that.
Thanks