SOCIAL

MEDIA
MARKETING
(SMM)
WHAT IS SOCIAL MEDIA MARKETING ?

Social media marketing is

the use of social media
platforms and websites to
promote a product or service.
OR
Social media marketing
(SMM) refers to techniques
that target social networks
and applications to spread
brand awareness or promote
particular products.
 INTRODUCTION

 Social Media is a vital element for the online

business.
 Social media marketing is used as a branding tool and
can increase conversion, sales tracking, page views and
add exposure.
 It is simple and low cost way if increasing sale and to
bring traffic to the website.
 This will bring many people to the site and help for
link building to get go& to bring the potential
customers to our niche area. od ranking in search
engines.
 It increases the site popularity
THE IMPACT OF SOCIAL MEDIA
MARKETING TODAY

 Improved Customer
Insights.
 Better Customer Service.

 Cost Efficient.

 Connectivity.

 Establishing Brand
Awareness.
 Sales.
PROCESS OF SOCIAL MEDIA MARKETING
MOST EFFECTIVE PLATFORMS OF SOCIAL
MEDIA MARKETING

These are the best places to invest your ad money

right now.

 Facebook.
 Instagram.

 Twitter.

 Pinterest .

 LinkedIn.

 Youtube.
1. FACEBOOK ADVERTISING

 Facebook is THE universal social media network.

 With more than 2 billion monthly users,

Facebook hosts over a quarter of the world’s
population, providing advertisers with an
unparalleled opportunity to reach virtually
anyone and everyone.
2. INSTAGRAM ADVERTISING

 While Facebook’s mind-boggling user numbers

make it the undisputed king of social media, the
company’s hottest acquisition is beginning to look
like the king of social advertising.

 Instagram now boasts more than 500 million

monthly active users and commands one of the
highest audience engagement rates in social
media, 58% higher than Facebook and 2000%
higher than Twitter.
3. TWITTER ADVERTISING

 Twitter has revolutionized breaking news and

provided unparalleled access for users to connect
with both niche and mainstream influencers.

 With 328 million monthly active users, it remains

one of the most popular social media platforms.

 Twitter Promoted Accounts.

 Twitter Promoted Tweets.
 Twitter Promoted Trends.
 Twitter Promoted Website Cards.
4. LINKEDIN ADVERTISING

 LinkedIn is another unique social platform that

revolves primarily around the B2B market.

 LinkedIn has an estimated 227 million monthly

active users, evenly split between male and
female users. 61% of users fall into the 30-64 age
range bracket.
5. PINTEREST

 Similar to Instagram, Pinterest is a visual

platform.
 Pinterest allows your business to show off your
product offerings, before-and-after images (great
for home improvement, beauty, and cosmetic
surgery industries), and curated pin-boards.
 Pinterest is an oasis for hobbyists, brides and
grooms, and day-dreamers in general.
6. YOUTUBE

 YouTube is the leading video-sharing platform in

the world.
 On your channel, your brand can share and edit
its own videos, create playlists, and prompt
discussions.
 YouTube is another platform that the search
gives priority to in its search results so take
advantage of it.
TIPS FOR SUCCESSFUL
SOCIAL MEDIA MARKETING

1. Start with a Plan

2. Create Quality Content
3. Think Visually
4. Be Active and Responsive
5. Measure Metrics