Professional Documents
Culture Documents
RPP KLS 7 Sem 2
RPP KLS 7 Sem 2
Strategy Formulation
Strategy and Business Policy
Business Administration
Communication and Business Faculty
Telkom University
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Today’s Topics
Strategy Formulation
1. Mission
2. Objective
3. Strategy
4. Policies
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Thomas L. Wheelen (2012)
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Proses Formulasi Strategi
1 2 3 4
Mission Objective Strategy Policies
EXAMPLE
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Hierarchy of Strategy
Corporate
Strategy Overall Direction of Company and
Management of Its Businesses
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Corporate Strategy
• Grand strategy / Master strategy
• Address overall of the organizational direction
• Type Growth Strategy Stability Strategy Retrenchment Strategy
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Type of Corporate Strategy
Growth Strategy Concentration See Matrix
Diversification Concentric Diversification New Product
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Matrix of
Integration
Supplier
Buyer
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Business Strategy
See Matrix
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The Five Porter’s
Generic Competitive
Strategies
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Functional Strategy
• The approach taken by a functional area to achieve corporate
and business unit objectives and strategies by maximizing
resource productivity.
• Operation plan within: marketing, production, finance,
human resources, RnD, etc.
• Type Joint Venture,
Merger,
Push / Pull Strategy,
Pricing Strategy
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PULL and PUSH strategy
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Analyze the case
1. Holcim Indonesia
2. PT. Freeport Indonesia
3. PT. Rajawali Nusantara Indonesia
4. Pertamina
5. PT. Perusahaan Dagang Indonesia
6. PT. Pos Indonesia
7. Bank Indonesia
8. Indofood
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INDOFOOD
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Next Agenda
Strategy Formulation + Quiz
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