Product Promotion

Dushanth Kumar
MLB8013
1st year Ag.MaCo
UASB -56
 Smart Phone

• Calls by Touch

• Voicemail

• SMS

• Photos

• Calendar
 Apple iPhone
• Smart Phone

• iPod (Widescreen)

• Wireless Internet
Communication
Device

• PDA

• Computer (OS X)

• Camera
 iPod (Widescreen)
• Tunes Library Access

• Videos

• Songs

• Movie Previews

• Lyrics

• Album Artwork

• Touch Controls

• 3.5 inch screen iPod with touch screen controls

 Wireless Internet
Communication Device
• Wi-Fi enabled Internet Device • Internet email

• Auto Wi-Fi detection • Rich HTML email

(802.11b/g)
• Widget Applications
• Bluetooth
• stock quotes
• GSM
• sports scores
• Cingular’s EDGE
• weather reports
• Full Feature Browser
• traffic updates

• Syncs automatically with a Mac

or a PC
PDA, Computer and Camera

• Apple’s OS X running Widget’s Java based software

• PDA features: appoint calendars, contact lists, photos,

emails and documents

• Built-in camera takes pictures at 2 MB resolution that

can be stored in 4 GB or 8 GB flash memory
Technical Specifications
Screen size 3.5 inches

Screen 320 by 480 at 160 ppi

resolution

Input method Multi-touch

Operating OS X
system

Storage 4GB or 8GB

GSM Quad-band (MH z: 850, 900, 1800, 1900)

Wireless data Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0

Camera 2.0 mega pixels

Battery Talk / Video / Browsing - Up to 5 hours

Audio playback - Up to 16 hours

Dimensions 4.5 x 2.4 x 0.46 inches / 115 x 61 x 11.6mm

Weight 4.8 ounces / 135 grams

 iPhone Design

Audio
• Display Screen
Headphone jacks
• 3.5-inch touch screen display
Built-in speaker
• Finger commands interface
Bluetooth (stereo) transmission
• 25,000 pixels per inch resolution

• Ambient light sensor

 Software OS X
Capabilities

•Full OS X •Cocoa
•Multi Tasking •Core Animation
•Networking •Graphics
•Syncing •Audio
•Low Power •Widgets
•Security •Applications
•Video
 Customer segments
• Enterprises are unlikely to buy iPhones

• Price ~40% higher than Blackberries’

• Blackberries have top-notch push-email

• iPhone has features that appeal to mass

consumer market

• However, sales will be gated by network and price

Marketing decisions (I)
• Pricing

• Skimming strategy

• Typically cell phone prices drop rapidly

• Expect Apple prices to fall slowly

• Product

• Add functionality, maintain price

• Versioned iPods for price-sensitive segment

 Marketing decisions (II)
• Distribution

• Restricted availability to Cingular and Apple

stores

• New iPhones will open channels & drive sales

• Promotions

• Cingular iPhone discounts unlikely

• Expect iPhone voice / data plans

Mobile Device Market

World Sales

Millions of Units
Thank you