Professional Documents
Culture Documents
Types of Media
Types of Media
Types of Media
Print Media,Broadcast
Media,New Media
and Media Convergence
Maricar Angeles
Raymart Angeles
The term news Media refers to the groups that
communicate information and news to people.
There are three main types of news media: print
media, broadcast media, and the Internet.
It is a form of advertising that uses physically printed media and
a media consisting of paper and ink, reproduced in a printing
process that is traditionally mechanical.The term 'print media' is
used to describe the traditional or "old-fashioned" print-based
media that today's parents grew up with. Whereas print media
was once much more prevalent, the advent of e-books, digital
publishing tools and applications have caused many groups that
typically created print media to begin publishing through digital
channels.
For today the Print Media is the most prominent and trusted media
form, and it went through several hardships, struggles and amendments
just after it started.
One of the reasons for those hardships could be the independence of
the country but one can also not deny that the Print Media itself was a
strong weapon that was used during the independence combat.
Print media is an easy medium to spread awareness or advertise to any
particular geographical area. Like, a local newspaper is the best way to
spread the news about any local event of the place.
Magazines, newspapers, flyers, newsletters, journal, posters, brochures,
books, scholarly journals and other materials that are physically printed
on paper are examples of print media.
Advantages of print media
Flashy magazines are always popular among consumers and are often
read by them for a particular period of time in a month. The monthly
magazines are the best way to bring attention to any advertisements.
Some forms of the print media have huge and trusted followers. This is
definitely a great boost to attract readership.
Print media allows you to choose your own space for advertisement,
thus, you can manage your budget and expenses while planning for the
advertisement.
Talking about the advantages the Print Media is considered as most
accurate and trustworthy in its genre, as compared to the broadcast
media and the new media because it focus on the real story
presentation rather than the broadcast of rumors and hoax.
Disadvantages of print media
If you are targeting the global audience, then this is not the medium you
should go for. Instead, the internet has a much wider reach than print
media in this.
Placing an advertisement in print media requires a lot of planning and time.
In this case, you are faced with flexibility problem, particularly when you
work in tight deadlines.
In fact, there are many limitations when it comes to targeting your
audience as the particular newspaper may not be available to the audience
all the time. On the other hand, a person can get access to the internet
from anywhere and everywhere.
Besides, most of the time, your advertisement might get lost among all
other ads and editorials. Plus, the lifespan of newspaper and magazines is
very short as people have a tendency to throw them or keep them aside
after one day of reading.
There are both advantages and disadvantages for print media. We have to
keep all these in mind and make the right planning to make the optimum
use of print media.
Broadcasting media provides valuable information, for example speeches,
documentaries, interviews, advertisements, daily news, financial markets and
much more. The latest (newest/most up-to-date) information can be found here.
Historically, broadcast media has been a public service, as with public radio which
is funded by the government.
The term 'broadcast media' covers a wide range of different communication
methods that include television, radio, podcasts, blogs, advertising, websites,
online streaming and digital journalism. Broadcast media provides valuable
information that can inform and educate and includes public service
announcements, daily news, weather forecasts, interviews, and documentaries.
Broadcast media is also recreational and includes reality television, situation and
sketch comedies, movies, sports and advertising.
Though TV and radio each have their own advantages and disadvantages, as
Multi-sensory appeal: Though radio doesn't have a visual element, both radio
and TV can offer ongoing dialogue and action and background sounds. These
emotional appeals.
Wide reach: Television offers a wide national audience reach, while radio
allows small companies to affordably reach a wide local market. The ability to
increased awareness.
New media is used to describe content made available using different
forms of electronic communication made possible through the use of
computer technology. Generally, the phrase new media describes
content available on-demand through the Internet.
This content can be viewed on any device and provides way for people
to interact with the content in real-time with the inclusion of user
comments and making it easy for people to share the content online
and in social with friends and co-workers.New media have been the
most popular trend for the last few years. It is now considered as part
of everyone's life and that is used daily.
The phrase new media is in relation to "old" media forms, such as
print newspapers and magazines, that are static representations of
text and graphics. New media includes websites and blogs
streaming audio and video chat rooms email online communities
social media and sharing platforms mobile apps Web advertising
DVD and CD-ROM media virtual reality environments integration of
digital data with the telephone, such as Internet telephony digital
cameras
New media has, and continues to, change the way in which most
small businesses operate. Unlike the one-way communication paths
displayed by “old media” formats such as television, radio and
paper-based publications, new media technology is both digital and
interactive. From connecting with customers to making it easier to
compete with larger businesses, the advantages that the internet,
electronic communications and social media provide most small
businesses are as numerous as its uses.
Social media may be the most visible form of this new type of
media, but it's far from the only way information is shared today. All
_사랑해요_
• 1. What is print media?
• 2. Give at least two examples of print media.
• 3. What is broadcast media?
• 4. 2 examples of broadcast media
• 5. What is new media?
• 6. 2 examples of new media?
• 7-8. What is media convergence?
• 9-10. Examples of media convergence.