Merriboy is a leading ice cream producer in South India, incorporated in 2003 and headquartered in Chelamettom, Ernakulam. It has expanded to 4 factories across Kerala, Karnataka, and Tamil Nadu and distributes to over 1500 dealers and 500 distributors in the region. The company aims to be a leader in fast moving consumer goods through delivering high quality, distinctive products according to its mission.
Merriboy is a leading ice cream producer in South India, incorporated in 2003 and headquartered in Chelamettom, Ernakulam. It has expanded to 4 factories across Kerala, Karnataka, and Tamil Nadu and distributes to over 1500 dealers and 500 distributors in the region. The company aims to be a leader in fast moving consumer goods through delivering high quality, distinctive products according to its mission.
Original Description:
sales promation of meriboy .showing different sales promotion techniques
Merriboy is a leading ice cream producer in South India, incorporated in 2003 and headquartered in Chelamettom, Ernakulam. It has expanded to 4 factories across Kerala, Karnataka, and Tamil Nadu and distributes to over 1500 dealers and 500 distributors in the region. The company aims to be a leader in fast moving consumer goods through delivering high quality, distinctive products according to its mission.
Merriboy is a leading ice cream producer in South India, incorporated in 2003 and headquartered in Chelamettom, Ernakulam. It has expanded to 4 factories across Kerala, Karnataka, and Tamil Nadu and distributes to over 1500 dealers and 500 distributors in the region. The company aims to be a leader in fast moving consumer goods through delivering high quality, distinctive products according to its mission.
• Year of incorporation – 2003 • Place – Chelamettom • District – Ernakulam • Type of organisation – Partner organisation • Exporting products to – Karnataka, Tamilnadu • Major competitors – Lazza, Amul, Joy • Company website – www.meriiboy.com MERIIBOY STORY • Largest producer of fresh ice cream in south India. • Founded in 1990- Division of cousins group. • 2003- Merriboy debutes in ice cream manufacturing. • 2006- Second factory in Kinfra Food Processing Park. • 2010- Third factory at Trivandrum. • 2012- Fourth factory inaugurated at Kannur. • 2013- Awarded ISO 22000: 2005 BY bureau veritas for Kalady factory • Distribution network spread across 1500 dealers and 500 distributors in Kerala, Karnataka and Tamil Nadu. VISION AND MISSION Vision : The supreme food industry has a great vision of becoming a leader of fast moving consumer goods and products. Mission : The mission of the company is to deliver high quality food products that set themselves apart from others in taste and value. MAKING PRODUCTS FLAVOURS CONTENTS • Advertisement • Publicity and Public relation a) Selfie contest b) Puzzle contest • Sales promotion a) Free samples b) coupons Advertisement Selfie Contest PUZZLE CONTEST SHOWCASE YOUR TALENT Scratch & Win