PROJECT “WE LIKE”

PRESENTED BY :CHIRAG KAPOOR

HPGD/JL17/3669
 PRESENTATION
FOR
VIVA
BY : CHIRAG KAPOOR
WE TUBE
E-KANBAN – A CASE STUDY

BY- VINOD GATHE

• KANBAN IS A SCHEDULING SYSTEM FOR LEAN
MANUFACTURING AND JSUT IN TIME MANUFACTURING
• MANY MANUFACTURERS HAVE IMPLEMENTED ELECTRONIC
KANBAN (E-KANBAN) SYSTEMS. THESE HELPS TO ELIMINATE
COMMON PROBLEMS SUCH AS MANUAL ENTRY ERRORS AND
LOST CORDS
• E- KANBAN IS A EXTENSION OF KANBAN SYSTEM IT IS IDEA OF
CONNECTION MOBILE WITH KANBAN CARDKANBAN
• KANBAN IS A JAPANESE WORD WHERE KAN=CARD AND BAN=
SIGNAL SO KANBAN REFER TO SIGNAL CARD
• KANBAN WAS DEVELOPED BY TAIICHI OHNO, AT TOYOTA, TO
FIND A SYSTEM TO IMPROVE AND MAINTAIN HIGH LEVEL OF
PRODUCTION
 PURPOSE OF E-KANBAN
• PROMISE TO CUSTOMER- CUSTOMER DELIGHT BY ONE TIME
DELIVERY OF PRODUCTS
• IMPROVE COMMUNICATION WITH BUSINESS PARTNERS
THROUGH STANDARDIZATION OF INFORMATION
• TRANSFORM VERBAL COMMUNICATION INTO WRITTEN
COMMUNICATION
• RIGHT PRIORITIZATION OF SUPPLIES
• PRODUCTIVITY IMPROVEMENT- INCREASE IN OUTPUT
• IMPROVE MORALE THROUGH TEAM ENGAGEMENT
• ALIGNMENT WITH TOP MANAGEMENT GOALS – ADVANCE
PLANNING OPTIMIZATION
• INVENTORY CONTROL
 ADVANTAGES OF E-KANBAN
• IN GENARAL, ADVANTAGES OF AN ELECTRONIC KANBAN
SYSTEM ARE LISTED
• REMOVES THE PROBLEM OF LOST CARD
• THE DEMAND NEED IS DELIVERD AT RIGHT TIME
• TIME AND EFFORTS NEEDED FOR CARDS HANDLINGS IS
MINIMIZES
• FAST AND EFFEACTIVE OPTIMIZATION OF KANBAN CARDS
• MINIMIZES THE MATERIAL SHORTAGES
• IMPROVES THE SUPPLY CHAIN TRANSPERANCY
• HELPS TO ANALYZE THE SUPPLIER EFFICENCY
MASTERING MICROSOFT EXCEL

BY-KRISHNAPRASAD
RADHAKRISHNAN MENON
 MASTERING MICROSOFT EXCEL
• ACHIEVE HIGH EFFICIENCY
• IMPROVE PRODUCTIVITY
• UNLEASH YOUR CREATIVITY

SOME AMAZING STATS ABOUT EXCEL

• 1048576 ROWS X 16384 COLOUMNS = 17180 MILLION CELLS
• NEED OVER 500 YEAR TO FILL UP A
WORKSHEET@1CHARTER/SECOND
• TO PRINT THESE RESULYTS – REQUIRE MORE THAN 36
MILLION SHEETS OF PAPER – STACK OF ABOUT 12000FEET
HIGH
 FORMULAS AND FUNCTION
• EASY AIRTHMETIC SOLUTION/FORULAS
• MACROS WITH VBA PROGRAMING
• FORMATING OPTIONS AND CONDITIONAL FORMATING
• DATE AND TIME FUNCTION
• CHARTS/GRAPHS – VISUAL PROJECTION OF DATA
• PIVOT TABLES- SUMMARIZE DATA EASILY BY DRAG AND DROP
EXCEL VBA FOR AUTOMATION (MACRO)
• AUTOMATE A PROCEDURE THAT WE DO FREQUENTLY
• AUTOMATE REPITITIVE OPERATIONS
• CREATE A SIMPLIFIED TEMPLATE FOR USERS
• CREATE SPECIALISED USER FRIENDLY MENU DRIVEN
APPLICATIONS
 CREATING MACROS
METHODS TO CREATE MACROS
1. RECORDING ACTIONS THROUGH MACRO RECORDER
ADVANTAGES- EASIEST AND GOOD FOR SIMPLE TASK BEST WAY
TO LEARN
DISADVANTAGE- NOT SUIITABLE FOR CREATING SOPHISTICATED
MACROS, GENERATES MORE CODES- SLOW EXECUTION

2. WRITING THE CODES THROUGH VBA EDITOR NEEDS ADVANCE

KNOWLEDGE OF EXCEL AND VBA IDEAL FOR CREATING
SOPHISTICATED APPLICATIONS OR PROCEDURE
 INFLUNCER
MARKETING IN RURAL

• By prof: ratheesh nair

 EXPERIENTIAL MARKETING
BY PROF: RATHEESH NAIR

• EXEPRENTIAL
MARKETING IS A BRAND
RELEVANT TWO-WAY
COMMUNICATION
BETWEEN COSTUMER
AND BRAND FACE-FACE
OR REMOTELY
 EXPERIENTIAL MARKETING IN RURAL
AREAS
• THE BHEVAIOR IF INDIAN CONSUMER IS
CHANGING BECAUSE OF SEVRAL FACTORS
• INCREASING PENITRATION OF TECHNOLOGY
IN RURAL AREA
• RURAL CONSUMER IS PRICE SENSITIVE
• THEY HAVE HIGH INFLUNCE OF
CULTURE,TRADITIONS AND SOCITY.
• BRAND TRUST>PRODUCT QUALITY
 COMMUNICATION STRATEGY IN
RURAL AREAS
“EDUCATION INSTEAD OF PROMOTION”
• REGIONLIZATION OF ADVERTISEMENT
• CUSTOMIZATION OF PROMOTIONAL MASSAGE
USE OF MASS MEDIA
1:TELEVISION
2:RADIO
3:PRINT MEDIA
4:CENIMA
5:DEMONSTRATIONS
6:AUDIO VISUAL PUBLICITY VANS
7:MANDIS, HAATS,MELEAS,STREET SHOWS,OPNION LEADERS ETC.
 REAL TIME MARKETING
BY PROF: RATHEESH NAIR
• REAL TIME MARKETING IS THE STRATEGY AND PRACTICE OF
RESPONDING WITH IMMEDIACY TO EXTARNAL EVENTS AND
TTRIGGERS.
• IT’S ARGUABLY THE MOST RELEVANT FORM OF
MARKETING,ACHIVED BY LISTNINGTOAND /OR ANTICIPATING
CONSUMER INTERESTS AND NEEDS
• IT IS A FORM OF INBOUNDMARKETING THAT SEEKS THE MOST
APPROPRIATE FOR A GIVEN SALES OPPERTUNITY.
 BENEFITS OF RTM
• IT CREATS THE ELEMENT OF SURPRISE AND
DELIGHT
• DELIVERS THE RIGHT MASSAGE AT RIGHT
TIME
• HAS MORE BRAND RELAVANCE
• ALWAYS ON-THERE US NO END TO THE
POSSIBILITES AND NO TIME FOR RUNNING
THE CAMPAING.
 SIX PRIMARY USE CASES OF RTM
• 1: BRAND EVENTS
• 2: ANTICIPATED EVENTS
• 3: LOCATION/OBJECT BASED
• 4: PREDICTIVE ANALYTICS BASED
• 5: CUSTOMER INTRACTION
• 6: BREAKING NEW’S
INSURANCE,SAVING ,INVESTMENT
BY KIRAN DATTARAM VEDERE
 INSURANCE
• INSURANCE MEANS PROTECTION TO FINANCIAL LOSS
• AN ARRANGEMENT BY WHICH A COMPANY OOR THE STATE
UNDERTAKES TO PROVIDE A GUARANTEE OF COMPENSATION
FOR SPECIFIED LOSS, DAMAGE, ILLMESS OR DEATH IN RETURN
FOR PAYMENT OF A SPECIFIED PREMIUM
• THE INSURED RECIVED A CONTRACT WHICH IS CALLED
INSURANCE POLICY
• THE AMOUNT OF MONEY CHARGED BY THE INSURER TO
INSURED FOR THE COVERAGE IS CALLED PREMIUM
TYPES OF INSURANCE
• WHOLE LIFE PLAN
• ENDOWNMENT
• MONEY BACK
• TERM PLAN
• ULIP
 SAVING
• PRESERVE SOMETHING BY NOT EXPENDING OR USING IT
• FOR UNEXPECTED EVENTS OR EMERGENCIES
• KEEP AND STORE OF SOMETHING (MONEY) FOR FUTURE USE
HOW MUCH MONEY SHOULD BE SAVED
• SHOULD SAVE ATLEAST 6 MONTHS’S WORTH OF EXPENSES
WHERE CAN MONEY BE SAVED
• MONEY CAN BE SAVED IN SHORT TERM AND LONG TERM
PLANS
• MONEY CAN BE SAVED IN BANKS
• IN LIQUIDITY FUND, IT ALSO PROVIDES THE HIGHER RETURN
WITH ADVANTAGE OF SAVINF BANK ACCOUNT
 INVESTMENT
• THE ACTION OR PROCESS OF INVESTING MONEY FOR
BENIFIT OR PROFIT
• THE BENIFIT FROM INVESTMENT IS CALLED RETURN
• RETURN MAY CONSIST OF CAPITAL GAIN OR INVESTMENT
INCOME,INCLUDING DIVIDENDS, INTREST, RENTAL
INCOME,ETC OR COMBINATION OF THE TWO
LATEST MODE OF INVESTMENT
• EQUITY
• DEBT
• REAL ESTATE
• COMMODITIES
• CRYPTO CURRENCY
• FIXED DEPOSITS
 GREEN MARKETING

BY PROF- RATHEESH NAIR

 DEFINATION
THE HOLISTIC MANAGEMENT FOR IDENTIFYING ANTICIPATING
AND SATISFYING THE REQUIREMENT OF CUSTOMER AND
SOCIETY IN APROFITABLE AND SUSTAINABLE
WAY(PEATTIE,1995)

GREEN MARKETING IS A EMERGING MARKETING STRATEGY THAT

INCORPORATES BROAD RANGE OF ACTIVITIES LIKE
• PRODUCT MODIFICATIONN
• FAIR-TRADE PRACTICIES
• ADOPTING ECO FRIENDLY PRODUCTION PROCESS
• MODIFIED ADVERTISING
• PACKAGING
 WHY GREEN MARKETING
• GROWING CONCERN WORLDWIDE ABOUT THE
ENVIRONMENT PROTECTION
• CONSUMER ARE BECOMING MORE CONSCIOUS THAT THEIR
CONSUMPTION IMPACT THE ENVIRONMENT
• MANUFACTURER HAVE RECOGNIZED ENVIRONMENTAL
CONCEREN AS SOURCE OF COOMPETITVE ADVANTAGE
CHARACTERSTICS OF GREEN PRODUCTS-:
• PRODUCTS ARE ORIGINALY GROWN
• PRODUCT THOSE ARE RECYCLABLE, REUSEABLE AND
BIODEGRADEABLE
• PRODUCT WITH NATURAL INGREDIENTS
• PRODUCT CONTAIN NON TOXIC CHEMICAL
 CHALLANGES IN GREEN MARKETING
• NEED FOR STANDARDIZATION
• NEW CONCEPT FOR CUSTOMERS
• PATIENCE AND PRESEVRANCE
• AVOIDING GREEN MYOPIA

BENIFITS OF GREEN MARKETING

• IT ENSURES SUSTAINED AND LONG TERM GROWTH WITH
PROFITABILITY
• IT SAVES MONEY IN THE LONG RUN, THOUGH INITIAL COST IS
MORE
• IT HELPS THE COMPANIES TO MARKET THEIR PRODUCTS AND
SERVICE KEEPING THE ENVIRONMENT ASPECT IN MIND
 WE
LOUNGE
MR.APURVA SIRCAR

HEAD-BRAND, INSIGHTS, PR AND DIGITAL

MARKETING VP AT IDBI FEDERAL LIFE
INSURANCE
 LEARNINGS
• HE SPOKE ABOUT HIS LIFE HOW A TRAINEE BECAME THE
HEAD OF THE DEPARTMENT
• HE TALKED ABOUT HIS TIME MANAGEMENT SKILLS WHICH HE
LEARNED AS TRAINEE
• AFTER HE PASSED HIS MANAGEMENT HE JOINED VIP
INDUSTRIES AND LEARNED HOW TO MMANAGE BUSINESS
CYCLE AND DESIGNS
• HE TALKED ABOUT HIS BIGGEST LEARNING EXPRIENCE WHICH
HE GOT FROM HEINZ THAT IS HOW TO DECODE WHAT
CUSTOMER IS SAYING
• AFTER HEINZ HE JOINED BIRLA SUNLIFE INSURANCE FROM
THEIR HE LEARNED HOW TO INFLUENCE PEOPLE TO BUY
SOMETHING WHICH IS IMPORTANT TO THEIR LIFE
• HE TALKED ABOUT HOW TO LEARN THINGS BY HUMAN
INTERACTIONS
• HE SAID “STUDY TO LEARN NOT TO PASS THE EXAMINATION”
• HE CREATES THE CULTURE FOR EMPLOYEES IN HIS COMPANY
THAT ACTUALLY KEEPS PEOPLE COMING BACK TO OFFICE ON
ANY WORKING DAY
• HE GAVE A GOOD QUOTE “BEST MOTIVATION COMES
FROM WITHIN”
• SECRET OF SUCCESS
• -GOING BEYOND THE TRIED AND TESTED
• -ALWAYS AN ALTERNATE TO EVERYTHING TRY TO FIND THOSE
ALTERNATES

• BIGGEST STRENGTS
• -ECONOMITY OF MIND
• -BE DISCIPLINED
• -BE FOCUSED
• -DONT BE SCARED OF EXPERIMENTING THE NEW
 MR. GAUTAM BORAH

VISE PRESIDENT-CUSTOMER SERVICE OPRATIONS -

VODAFONE
 LEARNING’S:
• HE HAS AN EXPERIENCE OF OVER 20 YEARS IN SERVICE
ASSURANCE,BUSINESS TRANSFORMATIONAND CUSTOMER
SERVICE OPRATIONS
• HE HOLD MASTERS DEGREE FROM UNIVERSITY OF OXFORD
• HE IS AUTHOR OF BOOK “MONETISING
INNOVATION”PUBLISHED IN 2016.
• HE HAS ALSO WORKED WHITH RELIANCE INFO. AS
BUSINESS EXXELLENCEAND WAAS RESPONSIBLE FOR
DEPLOYMENT OF COPC AND SIX SIGMA DESING.
• HE TALKED ABOUT HAPPY CUSTOMERS AS THEY GROW THE
SALES OF ORGANIZATION BY ADVERTISING THE PRODUCT
FROM EHICH HE IS SATISFIED.
• HE TALKED ABOUT 2 CHALLENGES ….FIRST ONE IS
STAKE HOLDER MANAGEMENT AND 2 IS THE
SUSTAINABILTY
• HE TALKED ABOUT IF IF YOU WANT TO RECRUIT EIGHT
PEOPLE FOR THE JOB YOU HAVE TO GET THE JOB
CONTENT RIGHT
• HE TALKED ABOUT CUSTOMER SERVICE INDUSTRY AS IT
HAS EVOLVED DRASTICALLY
• HE SAID THE JOURNEY OF THE CUSTOMER STARTS
EVEN BEFORE HE HAS PURCHSED THE PRODUCT .SO
YOU HAVE TO GIVE HIM RIGHT INFORMATION OF
PRODUCT
• HE SAID DECIPLIN IS HIS BIGGEST STRENGHT AND HE
SAID HE BECOMES REACTIVE SO IT IS HIS WEAKNESS
• HE EXPLAINED BUUSINESS TRANSFORMATION FACTOR IN
TWO PARTS – HARD PART AND SOFT PART
• HE GAVE TWO FACTS OF CUSTOMER SERVICE INDUSTRY –
CHARACTERSTICS AND EVOLUTION
• HE ALSO GIVE SOME TIPS TO THE STUDENTS
• -SHARE RIGHT INFORMTION TO CUSTOMER
• -ON BOARDING-
• -USER EXPERIENCE
• - FEEDBACK
MR. SURYA NARAYAN

DIRECTOR-CLIENT
MANEGEMENTAT HEWLETT
PACKARD (HP)
 LEARNINGS
• HE STARTED HIS WORK LIFE AS AN IT MANAGER AT CO-
OPRATION BANK.
• HE IS WORKING IN HP FROM ABOUT PAST 12 YEARS
• HE SSAID IN LATE 70’S THE ONLY IT SECTOR WAS
RAILWAY RESERWATION’S AND NOW IT IS HAS VERY
VAST SCOPE AND IS CHANGING AT A VERY FAST PACE.
• HE SAID HE HAS SPENT 20 YEARS IN HIS PAST JOB AND
AT ONE TIME YOU HAVE TO MOVE ON
• HE TALKS ABOUT HIS EDUCTION HE HAS DONE
B.COM,MBA IN FINANCIAL MANAGEMENT
• HE SIAD CULTURE OF HP IS VERY FLAT .
• HP STARTED FROM A CAR GRAGE AND IS NOW
A MULTI BILLION DOLLAR COMPANY.
• HP IS A INNOVATION DRIVEN COMPANY
• HP HAS VERY SHARP FOCUS ON CUSTOMERS
• HE SAID HP IS WORKING IN 2 LINES OF
BUSINESS ONE IS BULDING PC,LAPTOPS
,PRINTERS ETCAND OTHERS IS MAKING OF
SERVERS LIKE LINUX ,DOS,UNIX,WINDOWS
ETC.
 3:MARKETING STRATEGY OF H&M
• FOUNDED IN 1947 BY ERLING
PERSSOSN,HENNES&MAURITZ AB AS POPURALY
KNOWN S H&M
• IT DEALS IN VARITY OF PRODUCTS LIKE COSMETICS
,FOOTWER,CLOTHING,ACCESSORIES,HOME TEXTILES
ETC
• THE BRAND USES DIFFRENTIATINF TARGATING
STARTEGY AS IT IS OPERATING WITH DIFFERENT SUB-
BRANDS IN THE MARKET WITH VARIED OFFRING
• H&M HAS POSITIONED ITSELF BASED IN ITS VISIONARY
OUTLOOK ON BEING AHED OH THE TRED OFFERING
STYLE AND QUALITY AT CHEAP PRICES
NEWS WIRE
1-ADVENT OF DEMAT IN INDIA
MARGIN OF DEMAT ACCOUNTS
ANY INVESTOR WISHING TRADE IN THE SHARE MARKET HAS
TO OPEN AN ACCOUNT WITH ANY OF THE DEPOSITORY
(NSDL &CDSL)
#SOME BUFFER AMOUNT BEFORE TRADING IS CALLED
MARGIN
THERE ARE THREE TYPES OF MARGIN

-INITIAL MARGIN
-MAINTENANCE MARGIN
-VARIENCE MARGIN
• INITIAL MARGIN –THIS THE AMOUNT THAT AN INVESTOR
HAS TO MAINTAIN TO ENTER INTO CONTRACTS
• MAINTENANCE MARGIN – THE MINIMUM MARGIN TO BE
MAINTAINED AT ANY GIVEN POINT IN TIME AND IF THE
MARGIN AMOUNT FALLS BELOW THE PRESCRIBED LEVEL,
THAN THE INVESTOR HAS TO PAY A VARIANCE MARGIN
• VARIANCE MARGIN – THE DIFFERENCE BETWEEN
MAINTENANCE MARGIN AND INITAIL MARGIN THAT IS
COLLECTED OR GIVEN TO THE INVESTOR
 2-WHAT ARE THE TAX BENIFITS OF
GRATUITY
• FOR GOVERMENT EMPLOYEES, THE ENTIRE AMOUNT THE
GET IS TO EXEMPT FROM TAX
• IF YOU ARE NOT A GOVERMENT EMPLOYEE BUT ARE
COVERED UNDER THE ACT, YOU GET TAX EXEMPTIONFOR AN
AMOUNT THAT IS THE LOWER OF THE FOLLOWING
• a) Actual gratutiy recived
• b) 15 days Basic and Dafor each completed yearof serviceor
part time therofin excessof six months(according to
calculations in tha example above)
• c) Rs. 20lakh (Rs. 10 lakh earlier)
• UNTIL NOW THE CURRENT CAP ON GRATUITY PAYBLE AND
TAX EXEMPTION WAS Rs.10 LAKH. SO, Rs. 10 LAKH WAS
EXEMPT AND THE BALANCE OF Rs. 5 LAKH WAS TAXED. BUT
NOW AFTER THE PRESIDENT GIVES HIS ASSENT TO AMENDED
ACT, THE GRATUITY AND TAX – EXEMPT CAP WILL INCREASE
TO RS. 20 LAKH
• NOTE THAT TOTALT TAX EXEMPTION ON GRATUITY AMOUNT
RECEIVED, INCLUDING THOSE FROM PREVIOUS EMPLOYEES IN
EARLIER YEARS, CANNOT EXCEED Rs. 20LAKH (Rs. 10 LAKH
EARLIER)
 3- “FASHION & QUALITY AT BEST
PRICE”
• IT IS PERFORMING GOOD IN INDIA WHERE ITS
SALES INCREASED BY 291 CRORE DURING THE
PERIOD OF DEC. 2016 TO AUG. 2017
• H&M HAS BEEN RANKED 20TH IN CORPORATE
KHIGHTS ANNUAL INDEX OF 100 MOST
SUSTAINABLE BRANDS IN THE WORLD
• H&M HAS BEEN RANKED 36TH BY FORBES
MAGAZINE LIST OF WORLDS MOST POWERFULL
BRANDS
• H&M RETAIL BRAND HAS BEEN VALUED AT $39.9
BILLION GENRATING REVENUE OF $22.67 BILLION
 4-NEW MARKETING TRENDS ARE
DOMINATING 2018
• 1: BRANDED PODCASTS
THE BEST WAY TO CAPTURE ATTENTION IS THROUGH EARS
,WHICH IS WHY MANY BRANDS RANGING FROM GE TO
TINDERARE LEANING INTO BRANDED PODCASTS IN AN AGE
WHERE ATTENTION SPANS ARE HARD TO CAPTURE
PODCAST MAKES IT A DESIRABLE VEHICLE
2:AUDIO OPTIMIZATION
ANOTHER REASON WHY BRANDED PODCAST IS BECOMING SO
DESIRABLE IS THE ABILITY TO OPTIMIZE THEM EXAMPLE
ALEXA USER INTERFACE OF AMAZON ECHO . THIS
CHANNEL AS A MARKETING IS STILL IN ITS INFANCY ,BUT
LOOK OUT FOR BRANDS TO PROGRAM SKILLS AND MAKE A
BIG PUSH FOR CONSUMERS TO ENABLE THEM
 3:CHATBOTS
LIKE SERI FOR A BRAND ,CHATBOTS RESPOND TO
TEXTS OR DIGITAL CHATS ,CARRYING ON A
CONVERSATION WITH THE COMSUMER ON THE
OTHER END ,BOTS CAN BE USED FOR
ENTERTAINMENT,COSTOMER SERVICE ,OR TO
CONNECT WITH COSTUMER IN BETWEEN PURCHASE
.BOTS HAVE EVOLVED TO INCORPORATE ECOMMERCE
CAPABILITES
4:CONTENT COLLABRATION
BRANDS HAVE LONG CREATED CROSSOVER
MERCHANDISE,BUT NOW WE’RE STARTING TO SEE THAT
COLLABRATIVE SRERIT EMERGE IN CONTENT OF PARTNERSHIP
EARLIER THIS YEAR COLE HAAN AND EQUINOX SHOWED US
HOW IT WAS DONE WITH ELEMNTS OF EXTRA ODINARY
 5-WHATSAPP MAY SOON ALLOW
USERS TO STAY AWAY FROM SPAM
MASSAGES
• SPAM MASSAGESARE THOSE WHICH A USER SENDS IN A
BULK TO ITS LIST OF CONTACTS . A SPAMMER NEVER SENDS
A SPAM MASSGE TO A SINGLE CONTACT ,HE IS USED TO
SEND THEM TO MULTI USER BY SELECTING MULTIPLE USER
FOR THE CONTACT LIST
• THESE MASSAGES MAY CONTAIN UNWANTED
ADVERTISMENT AND FAKE NEWS AND THEY OFENT INVITE
YOU TO FORWAD THE MASSAGE TO YOUR CONTACT LIST
• SO FOR THIS THE WHATS APP WILL TELL YOU THE MASSAGE
IS FORWADED MULTIPLE TIMES EARLIER TO MARK IT AS A
SPAM
• WHATSAPP IS WORKING ON FEATURE IN ITS APP
WHICH WILL EMPOWER ITS USER TO PREVENT
SPAM MASSAGE IN NEXT UPDATE VERSION
2.17.430
• IT WILL BE AVAILABLE FOR BOTH IOS AND
ANDROID
• IF THE USER NEEDS TO SEND THE MASSAGE TO
MANY CONTACTS ,WHATSAPP RECOMENDS
BROADCAST LIST FEATURE ,WHERE ONLY
CONTACTS THAT ARE I N YOUR ADDRES BOOK
WILL RECIVE THE MASSAGE
6- ARTIFICAL INTELLIGENCE WILL PLAY
A HUGE ROLE IN YOUR LIFE
• IF YOU ARE A FREQUENT ONLINE SHOPPER ,CHANCES
ARE YOU SEARCHED FOR SAY A BELT ,AND THE
WEBSITE SUGGESTED YOU SOME THING ELSE LIKE A
COFFEMKER . THIS WILL BECOME RARER AS THE
MACHINES ARE LEARNING A SUBSET OF ARTICICAL
INTELIGENCE,THAT IMPROVES SUSTAINABILITY.AND
WITH ADVANCEMENT IN TECHNOLOGY FOR IMAGE
RECOGANITION AND SEARCH –GOOGLE HAS
LAUNCHED THIS FETURE IN GOOGLE PIXEL 2
• BRNDS LIKE AMAZON ,SAMSUNG,GOOGLE ARE
TRANING THE VOICE ASSISTANT ON THEIR DEVICES TO
GET BETTER SPEAKING AND UNDERSTANDING OF
INDIAN ENGLISH ACCENT
• MORE THN HALF THE INDIAN COMPANIES RE
USING AI(ARTIFICAL INTALLEGENCE)
• BANK’S AND OTHER FINANCIAL INSTITUTIONS
ARE RELYING ON AI TO BETTER SARVE THE
CONSUMER AND REDUCE THE COST
• BANKS LIKE HDFC AND SBI HAS LAUNCHED
CHATBOTS TO HANDLE CUSTOMERS QURIES
• THE STUDY FOUND THE AI ADOPTION IS
LARGEST AMONG THE TELICOMM SECTOR
7-INSTAGRAM MAY SOON ALLOW YOU
TO SHARE IT’S “STORIES” DIRECTLY TO
WHATSAPP
• FACEBOOK IS RUNNING A SMALL TEST TO LET
USERS POST THEIR INSTAGRAM STORIES DIRECTLY
TO WHATSAPP STORY
• THE FEATURE WILL LET THE USER TO POST
DECORATED PHOTOS, VIDEOS,GIF’S ON
WHATSAPP WHICCH WILL DISAPPEAR IN 24
HOURS
• AN INSTAGRAM STORY POSTED AS IN WHATSAPP
STORY ALSO BECOME ENCRYPRTED LIKE REST OF
WHATSAPP
• FACEBOOK CEO MARK ZUKERBURG HAS
ANNONCED THAT INSTAGRAM AND WHATSAPP
STATUS BOTH NOW HAVE 300 MILLION DAILY
ACTIVE USER
• THE FEATURE , WHICH IS CLONE OF APP CALLED
SNAPCHAT ,NOW BOAST THE NUMBERS ALMOST
TWICE THE SIZE OF SNAPCHAT USERS ,SNAPCHAT
HAS 173 MILLION USERS
• THE OPTION TO SYNDICATE INSTA STORIES TO
FACEBOOK STORIES HAS BEEN ROLLED OUT IN US
AND WILL BE SOON ROLLED OUT IN REST OF THE
WORLD IN 1ST QUARTER OF 2018
 8-INDIA’S APP USAGE GREW 6% IN
2017
• “MUSIC ,MEDIA AND ENTERTAINMENT CAME IN
A CLOSE SECOND WITH 43% YER OVER YEAR
GROWTH ,REAFFERMING USERS SHIFT TO
MOBILE DEVICES TO CNSUME MEDIA
• INDIA APP USAGE GREW 6% IN 2017 BUT IT WILL
BE LOW AS COMPARED TO 11% OF HIKE IN 2016
• THE E-COMMERCE GREW 54% AS CONSUMERS
SPENT MONEY VIA MOBILE SHOPPING APPS
• USERS ARE INCRESAINGLY COMFARTABLE
MAKING PHYSICL PURCHASES ON THEIR
PHONES NOW WITH INTERGRATED IN APP
PAYMENT SYSTEM LIKE SAMSUNG-PAY
• THE LIFESTYLE CATEGORY HAS WITTNESED
DECLINE OF 40% USAGE IN 2017
• THE GAMEING SECTION ALSO SAW A DECLINE
OF 15%
• THERE IS MASSIVE 55% GROWTH IN PHABLET
SACTION
 9-THE HASHTAG CONCEPT
• HASHTAG IS QUIET AN OLD CONCEPT IN ALL
MEDIA PLATFOM’S
• HASHTAG AS A CONCEPT IS GANING TRACTION
WITH EVERY PASSING DAY
• HASHTAG IS A POUNDING SIGN WHICH IS # THAT
MAY APPEAR TO BE CONFOUNDING AND
POINTLESS
• THIS ALSO ALLOWS YOU TO ARRANGE
SUBSTANCE AND CATCHPHRASES .TAP ON # TO
SEE EACH AND EVERY POST THAT SAYS THE
PHARASE
 10- FACEBOOK TESTING LOCAL NEWS
SECTION TO OFFER CITY-SPECIFIC
NEWS & EVENTS
• FACEBOOK IS TESTING THE NEW FEATURE
CALLED “TODAY IN” WHERE IT WILL HAVE CITY
SPECIFIC LOCAL NEWS ,EVENTS AND
ANNOUNCEMENTS AVAILABLE ON PLATFORM
• THE TEST IS CURRENTLY LIVE IN A NEW
SECTION CALLED “TADAY IN” IN SIX US CITIES
• AND WILL BE SHORTLY AVILABLE IN WHOLE US
• THE USERS IN THE TEST MARKETS WILL BE
ABLE TO ACCESS THE FEATURE THROUGH THE
BOTTOM RIGHT MENU BUTTON ON THE
FACEBOOK ,A MACHINE LERNING SOFTWARE
WILL POWER TODAY IN SECTION HELPING A
TEAM FIND LOCAL CONTENT ,NEWS BY
PUBLISHERSND WILL APPEAR IN THE SECTION
• THE MOVE COME IN THE PART OF FACEBOOK
JOURNALISIM PROJECT ANNOUNCED IN
JANUARY LAST YEAR TO CURB THE SPREAD OF
FAKE NEWS ON FACEBOOK
THANK YOU