ABME 10

Exercise 3: Business Environment (Interview with a Foreign Entrepreneur)

The Foreign Entrepreneur: Vincent

• a Chinese entrepreneur, manages a family-owned

hardware store located in Pulo, Cabuyao City,
Laguna.

• Learned the language of the locals and even

familiarized himself with their customs, beliefs,
and traditions.

• Considers personal relationships with clients as an

essential strategy in gaining consumers.
The Business: Starhome Hardware

• The store sells a myriad of products,

ranging from chains, cutters, generators,
compressors, hoses, tubing, metal rods,
electrical wire, electrical switches, clamps,
and other household tools.
 Macroenvironmental Forces
Political/Legal:
• RA 6541
• DTI Business Name (BN)
• Registration Certificate
• Mayor’s Business Permit
• BIR Certificate of
Registration
Economic:
• Inflation Rate
• Oil Prices Increase
• Low demand for his
products in the area
Technological:
• Vehicles for delivery
• Sorting Shelves
• Equipments for
transporting materials
Macroenvironmental Forces
Social:
• Adapted to the culture of the
people around him
• Shift from China to the Philippines
“... Filipino workers work at their own
pace.”
Environmental:
• His business is in a
commercialized area
• Has many competition
• No imminent security issues
• Surrounded by local
entrepreneurs
Microenvironmental Forces

Competitors:

• Local Hardwares in the area

• Franchise Hardwares

• Online Shops

Sources: Lazada, OLX

Microenvironmental Forces

Customers:
• Locals
• Vehicle Owners

Suppliers:
• From Cavite (unspecified)
• Connections from his auntie

Source: JJ oneten Hardware supplier, Cavite

Maraming salamat sa pakikinig!

Mga Myembro: Denus, Dupale, Garcia, Rivera