Advertising

Unit 7
Advertising: Overview
OVERVIEW: Unit 7 Advertising will give you
opportunities to use your creative talents. The
possibilities are endless!
◦ Create a community bulletin board for businesses to
advertise products and services.
◦ Send copies of The Town Crier to people in the community.

◦ Have a real Strawberry Festival, and involve the SW band.

◦ Hold the Western Roundup Days to promote community
involvement.
◦ Tape live radio or television commercials.
Advertising: Overview
• Conduct The Clothes Closet’s Summer Style
Show.
• Run a contest in which managers are asked to
create a design for new denim apparel.
• Create banner advertising on the Internet for
Pettisville businesses.
• Invite people from the community to observe
Mean Jeans.
TIMING
• Review the steps for using clip art so that you are
familiar with its use before your design ads. Clip
art can be found on the shareable drive in each
business folder.
Business Forms
• Clip art
7.1 Writing Classified Advertising
•  Managing Tip
▫ The word count for the OFFICED Manager want
ad is 43.
▫ The word count for the PAINT STORE want ad is
41.
7.1 Writing Classified Advertising
• Helping Managers
▫ Be prepared to research the Internet to find
suggestions for qualifications for jobs.
▫ The following positions advertised in The Towne
Crier are listed in alphabetical order by business
name (18 Wheeler Truck Lines, Buckeye
Equipment, etc.). Omit Pettisville Bank.
7.1 Writing Classified Advertising
Truck driver
Mechanic
Fashion coordinator
Art director
Production clerk
Stock control clerk
Activities director
Financial analyst
Bookkeeper
Postal clerk
Sewing machine operator
Sales associate
Reporter
Cable splicer
7.1 Writing Classified Advertising
Helping Managers
The Towne Crier will prepare the layout for the
first issue of the newspaper.
The Towne Crier is published on
◦ July 9
◦ July 16
◦ July 23
◦ July 30.
The manager will need to start a day or two before
these dates to prepare the layout.
7.1 Writing Classified Advertising
Managing Tip
• Managers of all Pettisville businesses except
Pettisville Bank will write want ads and hire a
new employee during the simulation.
• The July 9 issue of the newspaper will include a
coupon for $2.50 off on the cost of a want ad.
You are encouraged to clip the coupon and use it
when you place a want ad in The Towne Crier.
7.2 Preparing Display Advertising
Managing Tip
• All businesses have folders containing electronic
clip art.
• Clip art sheets may also be printed from the
Business Forms in order to cut and paste display
ads.
7.2 Preparing Display Advertising
Helping Managers
• On July 5, the manager of Popular Designs will
be told to create a button design promotion
Western Roundup Days to be distributed to
Pettisville businesses.
7.2 Preparing Display Advertising
• Career Paths
• The concepts and skills taught in Unit 7 would
be essential for success in the following careers:
 Advertising agent
 Commercial artist
 Computer artist
 Graphic artist
 Internet specialist
 Photographer
 Public relations specialist
 Radio announcer
 Television announcer
7.2 Preparing Display Advertising
Managing Tip
• There are two sets of steps on page 288 – one is
manual and the other electronic.
• Carefully read the captions and directions before
you begin.
7. 3 Creating Electronic Advertising
Business Ethics
• False advertising is against the law and forbids
misleading customers in a way that could
influence a purchase or use of a product.
• Better Business Bureaus and local, state, and
federal laws have been established to combat
dishonest and unfair practices. Advertisers must
be able to prove all claims made about their
products and services.
7. 3 Creating Electronic Advertising
Business Ethics
• Long-term business success is based on honesty
and fairness. It does not pay to destroy the
confidence of customers by stretching the truth.
In the long run, a satisfied customer is the best
advertisement for a business.
7. 3 Creating Electronic Advertising
Managing Tip
• You will get creative ideas for the commercials
by browsing Internet sites, magazines, and
newspapers.
• Two businesses in Pettisville write television
and/or radio commercials – Creative Advertising
and The Clothes Closet. You are encouraged to
write commercials as well for the other
businesses