A presentation on Promoting Sharekhan By BNP

Paribas product’s and services to the target

audience

Presented by- SUSHMITHA T H

II Year M B A in Marketing
B I T ,Bangalore
• “Poor people see a dollar as a dollar to trade for something they want
right now. Rich people see every dollar as a ‘seed’ that can be planted
to earn a hundred more dollars … then replanted to earn a thousand
more dollars.”
• T. Harv Eker, Secrets of the Millionaire Mind
Presentation objectives
Sharekhan products And Services :-
• Mutual funds
• Brokerage
• Derivatives
• Loans

SERVICES :-
• Loan Against Securities
• Sharekhan Classroom
• NRI Services.
Segment Urban

here we have employees working in

Target Group corporate

Complete Investment and Stock trading

Positioning Solutions

Below are the 3 main ShareKhan

competitors :
1.zerodha
2.Indiabulls
Competitors 3.Angel Broking.
• According to Warren Buffet C A G R will increases by 23% due to inflation
,hence it is better to invest the money in stock markets
Why Sharekhan ?
• service broker which was started in the year 2000 and it is 3rd largest broker in
India.
• Provides best services to its users. It has huge offline presence .
• It provides market research through in-house research team of experts .
• Apart from research it also provides basic education through Sharekhan
Classroom.
• If you have any query regarding trading or investing you can contact them
through their toll free number, mail or social media.
• They have multiple trading options like Mutual funds, Stock trading, intraday,
etc.
• It provides different trading platforms to its users. It has Trade Tiger- a desktop
based online platform for stock trading, Insta Mf for mutual funds, Sharekhan
app for trading on mobile. This is for the convenience of its users.
• Sharekhan also offers NRI trading.
Contrasting savings and investments.
• Saving is setting aside money you don’t spend now for emergencies
or for a future purchase. It’s money you want to be able to access
quickly, with little or no risk, and with the least amount of taxes.

• Investing is buying assets such as stocks, bonds, mutual funds or real

estate with the expectation that your investment will make money for
you. Investments usually are selected to achieve long-term goals.
 SWOT ANALYSIS

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of

ShareKhan :
1. Wide range of innovative financial products
2. Strong I.T infrastructure
Strengths 3. Have one of the largest network of branches across country.

Weaknesses 1. Penetration limited to urban areas

1. Growing rural market

2.Earning Urban Youth
Opportunities 3. Educating people about the benefits of investments to increase target audience

Threats 1.Entry of foreign finance firms in Indian Market

Forecasting:-
• India is expected to be the third largest consumer economy as its
consumption may triple to US$ 4 trillion by 2025, according to a
Boston Consulting Group (BCG) report;
• And is estimated to surpass USA to become the second largest
economy in terms of purchasing power parity (PPP) by the year 2040,
according to a report by PricewaterhouseCoopers.

• Exchange Rate Used: INR 1 = US$ 0.0143 as on December 31, 2018

BENEFITS
• Free Depository A/c
• Secure Order by Voice Tool Dial-n-Trade.
• Automated Portfolio to keep track of the value of your actual purchases.
• 24x7 Voice Tool access to your trading account.
• Personalized Price and Account Alerts delivered instantly to your Cell Phone &
E-mail address.
• Special Personal Inbox for order and trade confirmations.
• On-line Customer Service via Web Chat.
• Anytime Ordering.
• Multiple Bank Option.
• Enjoy Automated Portfolio.
• Buy or sell even single share
Client satisfaction
Clients gets satisfied when
• For tax benefits under 80C
• To achieve their goals(education , retirement etc…..)
• The trust should be maintained by the company
• If they get better product’s and service offerings
• Good ROI
• Best customer service
• By understanding wants and needs of the customer
• Should be best among the competitors
THANK YOU