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Final Presentation Tata Nano
Final Presentation Tata Nano
Final Presentation Tata Nano
Presented by:
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INTRODUCTION
THE NANO
Product of TATA MOTORS, one of the leading vehicle manufacturing company in the world.
Launched during 9th Auto Expo on 10 Jan, 2008 in New Delhi.
Designed and introduced as substitute of two wheeler for small sized middle class families for safe
city ride.
“world’s smallest and cheapest car” and most fuel-efficient which is known as “ people’s car” at
INR 1 lakh price tag (about $2500).
Built with the intention of manufacturing and selling in India
Khushiyon ki chabi
THE NANO…
Received highly favorable coverage and appreciation from both domestic and European
journalists.
TML planned to produce 3,50,000 Nanos at a plant being built at Singur, WB.
Conflict at Singur.
In September 2008, shift to Sanand, Gujarat – which delayed in production of 18 to 24 months.
By not postponing the much anticipated launch, TML started to produce 50,000 Nanos
temporarily at Pantnagar plant, Uttarakhand.
In the year 2013 Tata motors re-launched Tata Nano with all new features and advertising
campaigns. “Why not buy a Nano when it gives everything at a half price”
Besides Nepal, Tata Motors has launched the Nano in Sri Lanka at 9.25 lakh Sri Lankan rupees.
Khushiyon ki chabi
Idea Generation
Vision
Replace the two wheelers.
Safe & comfortable means of transportation.
Low cost product can be effectively designed and developed.
Mission
To make comfortable and safe ride of two wheeler for nuclear families in the city life.
To establish customer brand loyalty, maintain position as the lowest priced car within the
market.
To increase sales in the long term by a successful marketing campaign.
Wants to make transport easily available to a common man.
Specifically designed covering middle and small market segments.
Impeccable, attractive, Eco-friendly, small and comfortable vehicle. Product
Has an automatic transmission system and petrol engine for gear that is helpful in improving the
mileage and efficiency.
Light steel is used for cost cutting.
Comes in a small and compact size but whose technology is more superior than some
other products that are available in the market.
Varieties like Nano LX, Nano CX, Nano XE, XM, XT, XMA, XTA, CNG XM, Nexus, etc.
Penetration pricing policy.
Designed to create an alternative for two wheelers at a nearby pricing range.
Projected as an affordable car with an initially price tag of INR 100,000.
As a commitment was given to the consumers at INR 100,000, the company decided to bear
the loss and the first few cars were delivered at the decided price.
“A promise is a promise” – Ratan Tata
Able to achieve low and realistic prices by minimizing on the costs and cutting on the
unnecessary luxuries.
Price
Nano Standard Rs 123,360
Nano Deluxe-Cx Rs 151,360
Nano luxury-Lx Rs 172,360
Nano XE – Rs. 236,000
Nano XT –Rs. 293,000
Nano XTA – Rs. 335,000
NanoCNG XM –Rs. 297,000
Place
Opportunity
Huge number of Two wheelers
Threats
riders Perception as cheap car
Second hand car user can divert. Upcoming low budget cars
Large no. of earning youngsters. Bad impression
Increase in raw materials
Strength
Major strength – affordable price which created a sensation all over the world.
Even US president Obama praised the nano, which soon spread across the world.
Good fuel efficiency.
Easy to drive in traffic conditions.
Low maintenance and handling cost.
A huge buzz was created in the global automobile industry being a ‘common mans’ car.
Excellent Publicity in social media, newspaper, other media, online ads etc.
Weakness
https://www.tatamotors.com
https://www.tatamotors.com.np
Interviews, News articles,