ORGANIZATIONAL

BEHAVIORS
STUDENT: TRAN THAI NGOC (F10-035)
CLASS: F10B
LECTURER: LE THU HANH
INTRODUCTION OF APPLE (goals, vision =>
throughout whole presentation)

 Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in
April 1976
 Headquarters in California, U.S., 395 retail stores in 14 countries
 The company's hardware products include the iPhone smartphone,
the iPad tablet computer, the Mac personal computer, the iPod portable
media player, the Apple Watch smartwatch, the Apple TV
 The company has many branches all over the world
 GOALS: bringing the best personal computing experience to students,
educators, creative professionals and consumers around the world through
its innovative hardware, software and Internet offerings.
CONTENT THEORIES

 Mainly focuses on the internal factors that

energize and direct human behavior
1. Maslow's hierarchy of needs
2. Herzberg's motivator-hygiene theory
3. Alderfer's ERG theory
4. McClelland's three-needs theory
MASLOW’S HIERARCHY OF NEED
APPLICATION IN APPLE (motivational
techniques)

 Apple Inc. fulfills the employees’ physiological needs by providing

wages that sufficient for employees to purchase their basic needs,
and some financial incentives such as flexible benefits, investment
and savings plans, investment options and stock purchase options.
 Apple Inc. satisfies its employees’ safety needs by providing them
job security, retirement benefits and a safe working environment,
including full-benefit medical insurance
 Apple Inc. satisfies the employees’ social needs, managers make
sure employees know that they are a part of something bigger
APPLICATION IN APPLE

 Apple Inc. fulfills its employees esteem needs by valuing emphasis

self-respect and respect for others and praise for hard work to
recognize individuals’ contributions and importance of celebrate
achievement
 Apple Inc. satisfies its employees’ self-actualization needs by
leading and helping people create in ways they could never
achieve before.
PROCESS THEORIES

 Explore the process by which outcomes

become desirable by the individual
1. Vroom’s Expectancy theory
2. Adam’s Equity theory
3. Goal setting theory
4. Reinforcement theory
 GOAL SETTING THEORY

 Focuses on the motivational properties of task

goals, and relationship between goals and
performance
 The most effective performance seems to result
when goals are specific and challenging,
when they are used to evaluate performance
and linked to feedback on results, and create
commitment and acceptance
 The motivational impact of goals may be
affected by moderators such as ability and
self-efficacy
APPLICATION IN APPLE (motivational
techniques)

 Apple Inc. employees are highly motivated to accomplish their

task goals which give direction to people in their work
 The proper setting and management of goals within Apple Inc.
provide a foundation for behavioral self-management in order to
motivate employees work performance and job satisfaction.
 Apple Inc. always set specific goal for the employees to achieve.
LEADERSHIP STYLES

 Dictatorial
 Autocratic
 Democratic
 Laisser-faire
LEADERSHIP STYLES

 Goleman’s research
1. Coercive – do what I tell you
2. Pacesetting – do as I do, now
3. Coaching – try this
4. Democratic – what do you think?
5. Affiliative – people come first
6. Authoritative – come with me
LEADERSHIP STYLES

JOHN MAXWELL’s and JIM

COLLINS’ 5 LEVELS LEADESHIP
LEADERSHIP STYLES IN APPLE

 During Steve Jobs era (1997 – 2011), Apple leadership was

autocratic
“when Steve Jobs was in charge, everything flowed through
him.”
 Apple leadership practices have changed dramatically
under Tim Cook with inspirational leadership
o Democratic leadership style
o “Quiet” leadership
IMPACT OF LEADERSHIP STYLES ON
MOTIVATION THEORIES

 Impact of Democratic style on Maslow’s theory:

o Social needs
o Esteem needs
o Self-centralization needs
 Impact of Democratic style on Goal setting theory
o Equalization in decision making process
HOW DIFFERENT ORGANIZATIONS
APPLY MOTIVATIONAL THEORIES TO
ACHIEVE THEIR GOALS.
APPLE
• Self – Actualization: employees are provided food and
beverage: variety of food like pizza, sushi and salad, providing
wages that sufficient for employees to purchase their basic
needs
• Safety: Apple provide full health insurance over 15 years of
working, pension and sickness schemes are also provided.
• Belonging: care about employees life, health and their
problems. Apple allows mothers to take four weeks of paid
leave before giving birth and 14 weeks after. A welcoming
culture that makes employees feel like home.
• Esteem: praise for hard work (free beer), employees will be
given major discount (25%) when buying apple products. A
system called Appraisal is applied to recognize individual’s
contribution.
• Self – Actualization: push the limit of employees and make them
believe in themselves, employees have a great amount of
freedom to work
GOOGLE
• Self – Actualization : Always rewards greatly for those who show
the best result in their job.
• Safety: Microsoft company operated like a campus” to make
them feel comfortable like they are at home.
• Belonging :Microsoft does offer “pay increases, bonus awards
and stock options” based on their performance.
• Esteem :Building and working in teams. He always focused on
selecting and developing new talent encouraging them to
communicate and work in team. He also makes sure that every
member of the team feels important they all have the
“responsibility to work together to optimize the profitability of the
firm
• Self – Actualization: Provide people with opportunities to grow,
be creative, and acquire training for challenging assignments
and advancement”