Case Study Analysis

on
UBER

Submitted by
Priyanshi yadav
 SWOT ANALYSIS
 STRENGTH
 Uber has no full time drivers.
 The prices are lower compared to
traditional taxi operators.
 High valuation of Uber .
 They can work flexible hours and even
chooses to be a part time employee.
 Weakness
 The idea can be easily imitated.
 Unpredictable business model.
 There are privacy concern .they record
where customer gets the taxi from.
 Costs of operating vehicles are very high.
 Opportunity

 Rise in number of uber drivers will reduce

the estimated time arrival.
 They can increase the valuation.
 The startup get more revenue and drivers
will be profited as well.
 It can exploit new and big market in
countries like india , where taxi are
inconvenient and expensive.
 Threats
 Drivers are not happy with the low profit
margins. This might lead to bad publicity .
 Problems with local authorities can lead to
fines .
 overvaluation can lead to overinvestment
in location where there is no room for
businesses of a similar type.