Pak Suzuki Motor Company Limited

(PSMCL)
 History
• Michio Suzuki was a Japanese
businessman and inventor, who
founded the present
multinational Suzuki motor
corporation. He created the
company in October
1909.company in October 1909
 Pak Suzuki Motors Introduction
WAY OF LIFE

• Formed in 1983 as a joint venture between Pakistan Automobile

Corporation Limited and Suzuki Motor Corporation Japan.

• The Head Office of Pak Suzuki Motor Company Ltd is located

at DSU 13,Bin Qasim, Karachi. It has the total area of 65 acres.

• Has 77 dealers all across Pakistan

And also operated in many other countries such as India, Canada,
Bangladesh, UAE, Japan, Malaysia,Thailand etc.
• Market leader with more than 50% market share.

• Imported used cars are not considered as a major threat for Suzuki
products

• Easy Availability of spare parts.

 Vision
• To be recognized as a leading organization that values Customer’s
needs and provides motoring solutions with strong customer care.

Mission
• Strive to market value packed vehicles that meet customer’s
expectations.
• Provide a platform where our stakeholders passionately contribute,
invest and excel.
• Make valuable contribution to Social development of Pakistan.
 Corporate Strategy
• Top quality products

• Safety laws and regulations

• Efficient use of energy throughout system

• Safe disposal of waste

• Minimize the discharge of waste materials

• Continuously seek opportunities to improve

 General Environment

• Middle class families

• Limited money frame

• Time saving

• Convenience
 Product Specs and Prices
Mehran Liana
Jimny Alto
Bolan Swift
Cultus Ravi
WagonR Kizashi
Mehran
• Price (683,000)
• 800cc engine
• OHC 4 stroke cycle, water
cooled Fuel system
• Manual Transmission
• Rear drum brakes
• 12ince wheel size

Bolan
• Price (700,000)
• 2.5litre engine oil capacity
• 36litre fuel tank capacity
• 5 person seating capacity
 Cultus
• Price (1094,000)
• 1000cc Engine
• 40L fuel tank capacity
• Air conditioner/Heater
• Tachometer
• CD player and tuner

WagonR
• Price (1019,000)
• 1000cc Engine
• Specious
• Fuel Efficient
• Power Sterring
• 13 inch wheel size
Liana Swift
• Price (1,435,000) • Price (1,297,000)
• 1300cc engine • 1300cc engine
• 14inch wheel size • Superior quality fabric seats
• 50litre fuel tank capacity • Halogen headlights
• Spacious luggage space (CNG cylinder)
• Matching power side mirrors
• Keyless entry with answerback and immobilizer
• Alloy rims
• Front fog lamps
• 43litre fuel capacity
• AC
• Power windows
• Power steering
• CD player
• Central locking
• Antilocking breaking system
• Wheel size 15inch
• Ventilated disc front brakes
Milestones
 Advertising and Selling
Pak Suzuki markets their products through advertising
• TV advertisements
• Billboards
• Newspaper advertisements
• Car shows exhibition
• Exchange offers
• Cars on bank leasing
THANK YOU