SWOT

ANALYSIS
SWOT- analytical framework which can
help companies facing challenges, it was
created by the business gurus.
• Edmund P. Learned
• Kenneth Andrews
• C. Roland Christensen
• William D.
SWOT analysis was originally created for
business purposes but it can use to help
and assess a person’s strengths, weakness,
opportunities and threats too analysis
structure will provide guidance. It looks at
internal and external factors.
SWOT MATRIX A framework for
-

analysing strengths and weakness as well

as the opportunities and threats that you
face . It can minimize your weakness and
take the greatest possible advantage of
opportunities available to you.
Making a SWOT analysis you need to dig deep
and identify what are your own contribution
really are, basically the SWOT analysis
provides abetter picture all prop and cons you
have. The outcomes will depend on how you
react to the findings.
A PERSONAL SWOT Example
STRENGHTS
I’m very creative. I, often
impress with a new
perspective on their
brands.
I communicate well with
my clients and team
WEAKNESSES OPPORTUNITIES THREATS
I have a strong, One of the our major Due to recent staff
compulsive need to do competitors has shortages, I’m often
things quickly and developed a reputation overworked, and this
remove them from my for treating their smaller negatively impacts my
“to do” list and clients poorly. creativity.
sometimes the quality of
my works suffers as a
result.
The same need to get Our art director will go The current economic
things done also causes on maternity leave soon. climate has resulted in
me stress when I have Covering her duties while slow growth for the
too many tasks. she’s away would be a marketing industry. Many
greater career firms have laid off staff
development opportunity members and, and our
for me. company is considering
further cutbacks.
SWOT PROCESS
• Identify the goal that you want to achieve
• Identify the personal strength that will help you to
achieve it, and the weakness that could prevent you
• Identify the personal opportunities that could
enable you to achieve the goal, and also that you
will be able to take advantage of when you have
achieved it.
• Identify the threats
• Review and prioritise