Amanah Mall

Evaluation of
value chain
model

Final project
Consumer behavior Presented to:
Sir Ghulam Abid

Group member:
Usman Amir
Umair
Bilal Siddiqui
Sana ur rab
Introduction

 Technology.
 Information system.
 “Value chain model”.
 Value chain model of Amanah Mall.
 Area of focus “operational activities of
mall Management Company.
 The survey on brand loyalty.
Company Overview
.
.
Shopping and
entertainment .
Partnership
hub for people. based business Located on
from Pakistan Model town, Link
and Dubai. road.
Mall management
The processes performed by the mall
management company are as follows:
 Collection of rents for owner
 Collection of management charges and
electricity bills
 Human resource management
 Maintenance
 Marketing ‘activities
 Operational activities
 Leasing concerns
Portfolios of business
Self owned-operated Franchises owned-operated
businesses by public
 The Mall Management  Coffee planet
 Inglot
 Hotel
 Make up city
 Gym
 MINISO
 Magic planet
 De Facto
trampoline and play
 Eden Robe
area
 Alkaram
 Fat Burger
 Chenone
 BATA  Gul Ahmed
 Brand Land  Cougar
 Stylo  Diners
Value chain Model (Primary
activities)
Inbound logistics Operations
 Fuel for generators  Security control
 LPG for food court room
kitchen  Customer services
 Housekeeping and officers
janitorial items
 Electrical
 Day to day inventory
management
management for
tenants  Car parking
management
Primary activities (Contd..)
Outbound logistics Sales and Marketing
 Scrap handling  Branding spaces
(indoor and outdoor)
 Garbage disposal
 Promotional activities
 Bill boards
advertisement
 Print and social
media marketing
Support activities
Human resource Technology
 Training of labor  Building
 Hiring of new management
management system
 Recruitment of staff
 Incentive
management
according to skills
Support activities (Contd…)
Procurement Administration
 Ordering system for  Human resource,
inputs finance, storage
and technological
department
As-is analysis
Current state of business process

 It includes list of roles, description, list of steps

and actions.
 Amanah mall operational activities are being
managed partially manually and partially
electronically.
 The procurement system for various inputs are
being managed manually.
 Mall Management Company has installed a
Building Management System (BMS) and it is a
computer based system
Problems faced by the company are
as follows:

 Failure to accurately forecast demand

 Lack of automation
 Managing stocks manually
 Delay in performing operations
 Personal’s unavailability
 Excess or shortage of fuel, LPG, janitorial items
 Lack of co-ordination among management
and tenants
 Mishandling and shortage of stocks
 Souring out sales and revenues
To be analysis
After analyzing the problems the company should
digitize its operations by investing in proper assets.
The following benefits are as follows:
 Installation of “MarketMan”
 Streamlined purchasing
 Paper free ordering
 Absolute control over inventory
 Automated notifications
 Smartphone ordering
 Budget management
 Improved sales
Action plan
 Know inventory quantity and value in real
time
 Ability to take inventory count on mobile
device
 Easily track waste and theft
 Set par level of ordering
 System suggested ordering
 Submit digital purchase orders
 Low inventory alerts
 Profitability and usage reports
Impact on organization
 Order management
 Fraud prevention
 Alerts and reports
 Inventory management
 Speed and efficiency
 Supplier management
 User and permission management
Survey
 Demographic Profile:

Gender
Gender:

37% Female
Male
63%

This survey has been taken from 100 consumers out

of which 37% were male and 63% were females.
Age:
Age
50 43
40
30 27
19
20
11
10
0
15-19 20-24 25-29 Over 29

The respondents from the age group 15-19 years

were 11%, age group from 20-24 were 43%,
respondents with the age group 25-29 were 19%
and age group above 29 years were 27%.
Customer Expectations with Amnah’s Mall:

3%

7%
Strongly Disagree
20% Disagree

55% Neutral
15% Agree
Strongly Agree

The Chart indicates that Mall has been very

consistent in maintaining the brand image as out
of 100 respondents, 55% pointed out that the
mall provides everything they expect ranging
from quality brands to mall’s management.
Customer Satisfaction with Amna’s Mall:

Strongly
Disagree
7%

Strongly
Agree
26% Disagree
20%

Neutral
3%
Agree
44%

The chart indicates satisfactory results regarding

customer satisfaction as Mall’s management has
worked hard to provide quality products and
offer wide range of services to the customer.
Mall’s Cleanliness:

45 42
40
35
30
25 22
20 18
15
15
10
5 3
0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Graph indicates that higher level of consumers

observe cleanliness in the mall that add value to
the reputation of the mall.
Customer Loyalty

8%

Strongly Disagree
33%
Disagree
59%
Neutral
Agree
Strongly Agree

Strong Customer’s Loyalty has been seen from

the research survey.
Conclusion
Benefit of inventory management system helps
to improves the efficiency of business by cost
reduction
The company in focus if applies this software it
would remove it problem which it had to face
when doing the work which was manual.
Another great benefit if this is that the company
will not have to face the problem of stock out
and they will remain fully stocked to meet the
need of their customers.