CRHW Regional Caravan Journ

Department of Education
Region XI
COPYREADING
AND HEADLINE
WRITING
Presented by:
PHILIPS P. BUNOS AMELIE A. IHALAS
Taytayan Integrated School Magugpo Pilot Central Elementary School
Division of Davao Oriental Division of Tagum City
CREDITS: Mary Ann M. Majul, LPT, SMRIEdr., MAT/NTOT SPEAKER
Empowerment Adaptability Goal-oriented Leadership Excellence
TALKING POINTS
• Why are we here?
• What are your views on copyreading and headline writing?
• What do scholars, practitioners and
other stakeholders say about copyreading
and headline writing?
• What are some reminders or tips in copyreading
and headline writing? Talking Points
• How are our campus journalists doing in this field?
• What insights did you gain from this session?

YOUR VIEWS
Think, Pair, Share

Does copyreading and headline writing still
matter today? Support your answer.

WHAT DO THEY SAY?
- The findings of Wei Wei and Xiaojn Wan
( from the Institute of Computer Science and Technology, Peking
University in their article, “Learning to Identify Ambiguous and
Misleading Headlines,”)
(1) that online news publishers use clickbait headlines to make

their headlines catchy,
(2) domestic and world news which usually cover political and
military events have a high rate of accuracy,
(3) the highest incidence of inaccurate headlines in
entertainment news may result from its lack of seriousness.
WHAT DO THEY SAY?
- Hyacinth Tagupa
(in her article, “Why copyreading and headline writing (still) matter,”)
defends the copyreading and headline writing practice

citing that no machine or software could replace the
keen sense of the copyreader.

WHAT DO THEY SAY?
-The website www.studentnewsdaily.com
reports the presence of media bias (omission,

selection of sources, story selection, placement,
labelling and spin) in selected online news, news
agencies and social media.

WHAT DO THEY SAY?
- Toutiao
(a kind of new media which combines various information sources
without strict filtering,)
SAYS THAT only has 39.8% accurate headlines;

the rest are misleading

Definition
Copyreading
is the process of editing a story before it gets published.
What gets edited:

 punctuation,
 grammar,
 other rules on mechanics,
 nuisances , and
 to some extent the validity and credibility of content

Definition
Headline writing
is the appropriateness of the title of the story or news to
the article's main point.

Duties and Responsibilities of a Copy Reader
from: “Ang Bagong Pamahayagan sa Filipino”
(Matienzo and Matienzo, 2002):
1. pagwawasto ng mali sa balarila

2. pagwawasto ng lahat ng mali o di-nagkakaugmang datos o
pangyayari....
3. paglalagay sa karaniwang ayos ng mga salita,
pangungusap, kawikaan, tayutay atbp. upang maging
malinaw, tiyak at kaakit-akit ang pangungusap.
4. pagwawasto ng mali sa baybay lalo na sa pangalan ng

tao, pook at pangalan ng samahan
5. pagwawasto ng mali sa mga ginamit na bantas
6. pag-aayos ng balita nang di-magbabawas ng
kahalagahan ng pangyayari
7. pagwawasto ng di-maiinam na pamatnubay na
pangungusap upang gawing mabisa, kawili-wili ang simula
8. pagwawasto ng balita ayon sa style sheet

9. pagkakaltas ng mga kurokuro...pinag-

aalinlangang...pahayag
10. pagpapanatili sa balita na walang kinikilingan at di-
naninirang-puri
11. Pagbibigay instruksyon sa pag-uulo
Halimbawa:
3-36-2 BB ROM
(ulong para sa tatlong kolumna, laki ng tipo: 36, 2 linya, tipo: Bodoni
bold, Roman)
Mga Paalala
mula kay Cruz (2003)
ng “Pamahayagang Pangkampus sa Bagong Milenyo”:
1. Ilagay ang bilin sa printer sa dulong kanang itaas ng papel.

Bilugan ito.
2. Basahin muna ng may pagkaunawa ang kabuuan ng
artikulo.
3. Ihambing ang iniwastong mali sa tala.

Mga Paalala
4. Basahin muli ang kopya upang tiyakin na:

(a) ang mahalagang tala ay napaloob at ang di mahalagang
tala ay naalis na;
(b) ang muling pagsulat at pagbuo ay mahusay at
(c) naipasok ng lahat ang pagwawasto.
5. Tignan ang haba ng artikulo kung akma sa takdang

espasyo.
6. Isulat ang ulo ng balita.
SWOT ANALYSIS
Compare and contrast the news articles
-English Category-
on the deaths of sugarcane workers in Negros published
by The Inquirer and The Philippine Star
- Filipino Category-
upcoming fare hike from Pilipino Star Ngayon and Pilipino
Mirror

SWOT ANALYSIS
SWOT ANALYSIS
CRITERIA STRENGTH WEAKNESS OPPORTUNITIES THREATS
HEADLINE
STRUCTURE
PRESENTATION OF
FACTS
APPEAL TO READERS
GRAMMAR

COPYREADING AND HEADLINE WRITING
 tips
 symbols/
editing marks
 headlines
 unit
counting
 printers
direction
 slug

crhw tips
from
1. On material from anonymous sources

1.1. use only if vital to the report
1.2. include if information is obtainable only
under conditions of anonymity
1.3. use if source is reliable and is in the
position to have direct knowledge of the
information
crhw tips
from
On material from anonymous sources

“a source” is not allowed.
 “according to top White House aides”

or
 “a senior official in the British Foreign
Office.”
crhw tips
from
2. Know the difference among off the record, on

the record, background and deep background.

crhw tips
from
on the record - the information can be used

with no caveats, quoting the
source by name
off the record- the information cannot be

used for publication
crhw tips
from
Background- the information can be published

but only under conditions
negotiated with the source
Deep Background- the information can be
used but without
attribution.
crhw tips
from
3. Include dateline in the story when needed.
MANILA, Philippines — The Philippine National Police (PNP)

said Tuesday it will deploy a total of 143,000 police officers
nationwide on May 13 to ensure the security of the public during
the midterm polls.
PNP spokesman Col. Bernard Banac said in a press briefing at

Camp Crame that the PNP is now fully ready to enforce security
measures for the elections.
crhw tips
from
4. Correct an error even after publication right

away.
5. Use only authoritative sources.
6. Be mindful of acceptable alterations on graphics.

crhw tips
from
7. Respect the privacy of victims.
8. Make sure quotations are not taken out of context.

Example:
“Animals” quote from an article
published on Trump's comment on the
MS-13 gang members (not all the immigrants)
crhw tips
from
9. Do not plagiarize.
10. Do not spread fake news.

Example: film “Shattered Glass”

crhw tips
from
11. Be careful with word choice.
Example:
“addiction” for disease,
“alcoholic” as adj. for beverages,
affect vs. effect,
compliment vs. complement,
emigrate vs. immigrate,
attorney vs. lawyer, LGBTQIA
crhw tips
from
12. Check acronyms and abbreviations
Example:
use of (ampersand) &,
redundancy in ABM missiles
(Anti-Ballistic Missiles)
13. Review use of punctuations.
Common errors in the use of apostrophe,
brackets, dash, comma, colon, quotation marks
crhw tips
from
14. For headlines, observe accuracy, brevity

and clarity.
15. Emerging types (?):

listicle,
clickbaits (ambiguous and misleading)

crhw tips
from
16. Review titles and the article for obscenity,

inaccuracy, slurs, propaganda and the like.

COPYREADING SYMBOLS/EDITING MARKS
For the editing marks,

use the symbols from the
Associated Press Stylebook.

paragraph number
1
Rule:

Rule:
See p. 13

See p. 13
See p. 77




end of story for 2-page article

30 more for English
pa for Filipino
#
xxx

for 3-page article

for English for Filipino
p1- more at the bottom
p1- pa at the bottom
p2- add 1 at the upper part

p2- dagdag 1 at the upper part
more at the bottom pa at the bottom
p3- add 1 at the upper part p3- dagdag 1 at the upper part
at the bottom
30 at the bottom #
crhw headlines terms
Instead of use
approved - oks
will be suspended - lifts
arrested - nabs
support - back
charges - raps
executives - exec
government - gov’t
Tips: Encourage the use of a one – syllable word (verb)
crhw types of headlines
 SVO (Subject-Verb-Object)
DENR closes Bataan dump

LIMAY, Bataan — The Department of Environment and
Natural Resources (DENR) on Wednesday ordered the
shutdown of an open dump here after the local
government allegedly failed to comply with the
Ecological Solid Waste Management Act (Republic Act
No. 9003). Inquirer.Net
May 10, 2019

crhw SVO
Comelec naglunsad ng anti-vote buying campaign
Vote-buying complaints swamp PNP

 Quoted headline
can be expressed through

a. Using the colon
b. Using the em dash
c. Using narrative form

crhw quoted headline using colon :
MANILA, Philippines — Accommodation facilities with no first aid staff are at risk
of being closed, the Department of Tourism (DOT) said on Wednesday.
“Yes, definitely,” Tourism Assistant Secretary Maria Rica Bueno said when
asked if resorts’ non-compliance to having a first aid staff could be grounds for
DOT: Hotels, resorts with no first aid staff may
closure.
face closure
“It’s a requirement eh. It’s a mandatory requirement for our DOT-accredited
accommodation facilities that they would have to have trained first aid staff at
kailangan nga ito for emergency response,” Bueno explained.
Under the Implementing Rules and Regulations of Republic Act No. 9593
or Tourism Act of 2009, primary tourism enterprises (PTEs) such as hotels,
resorts, inns, and other accommodation establishments are required to secure
accreditation from the DOT for issuance of license or permit to operate.
Inquirer.Net
April 10, 2019
crhw quoted headlines
Duterte to Congress: Pass laws on workers’
‘security of tenure and self-organization’
MANILA, Philippines – President Rodrigo Duterte on Wednesday

called on Congress to pass laws that would “fully protect our
workers’ rights, especially to security of tenure and self-
organization.” Inquirer.Net
March 1, 2019

Palace on Bikoy: All lies, black propaganda
The Phil Star
May 7, 2019
Digong sa lahat ng Nanay: ‘Happy Mother’s Day’

at https://www.philstar.com/pilipino-star-
ngayon/bansa/2019/05/13

crhw quoted headline using em dash (–)
Resorts with no first aid staff face closure – DOT
MANILA, Philippines — The Department of Tourism

(DOT) yesterday ordered resort owners to deploy
trained first aid responders, especially this summer, or
face closure.
The DOT issued the warning after it discovered
that Boracay and Siargao, two of the country’s top
tourist destinations, have no emergency facilities.
The Philippine Star
April 12, 2019
crhw quoted headline using em dash (–)
Beware of Labor Day rally troublemakers – PNP

crhw quoted headline using narrative form ,
Online Filipinos among most ignorant on key

issues, survey says
MANILA, Philippines — Filipinos are some of the most mistaken online
individuals on key global issues and features of their country, the 2017 Perils of
Perception survey by Ipsos showed, highlighting the gap between reality and
perception among a nation’s citizens.
According to the Perils of Perception 2017, the Philippines ranked the third most
inaccurate among the 38 countries surveyed in their perceptions of issues on
subjects that ranged from murder rates, terrorist deaths, teenage pregnancy,
diabetes and how healthy people felt. philstar.com/headlines/2018/02/08
crhw WRITING headlines
MANILA, Philippines - As of January 1, Sunday, the
DOH says that the firecracker-related injuries
numbered 350, which is 60 % lower compared to the
same period last year (beginning Dec. 21).
Health secretary Paulyn Jean Rosell-Ubial said the
figure was 60 percent lower than the five-year average
from 2011 to 2015. Of the 350 incidents, two were
due to ingestion
Empowerment Adaptability Goal-oriented Leadership Excellenc

crhw WRITING headlines
DOH: Firecracker injuries 60% less than 5-year

average
Empowerment Adaptability Goal-oriented Leadership Excellenc

 With kicker

crhw headline with kicker
OMBUDSMAN Conchita Carpio Morales has ordered the filing of new

graft charges against former Representatives Candido Pancrudo Jr. and Marc
GHOST PORK PROJECTS
Douglas Cagas IV in connection with the multibillion-peso pork barrel scam,
New graft raps filed vs 2 ex-lawmakers
according to a statement released on Monday by her office.
Pancrudo, former representative of the first district of Bukidnon province,
was accused of allegedly funneling P49.2 million of his Priority Development
Assistance Fund (PDAF) allocation, purportedly for training and livelihood
seminars, to ghost projects from November 2007 to June 2008.
Cagas, former representative of the first district of Davao del Sur
province, was charged with allegedly coursing P6 million of his 2008 PDAF to
anomalous livelihood projects.
Philippine Daily Inquirer
September 20, 2016
crhw guidelines on writing headlines
or
GHOST PORK PROJECTS

2 ex-solons face graft raps

Do not use the same word in the headline or

kicker

crhw headline with kicker
Security on May 13 polls

PNP to deploy 143K officers
MANILA, Philippines — The Philippine National Police (PNP) said
Tuesday it will deploy a total of 143,000 police officers nationwide on
May 13 to ensure the security of the public during the midterm polls.
April 30, 2019

 With hammer
Ligal na!
‘Angkas’ pinayagan nang pumasada ng DOTr
MANILA, Philippines — Inaprubahan na ni Department of Transportation
Secretary Arthur Tugade ang "pilot implementation" ng mga motorcycle taxi gaya
ng Angkas bilang lehitimong transportation service.
Sakop ng panimulang pagpapatupad ang Metro Manila at Metro Cebu na
magtatagal ng anim na buwan simula Hunyo.
"Patunay ito na nakikinig ang gobyerno sa publiko. Patunay ito na bukas
ang aming mga isip," ani Tugade sa isang pahayag, Biyernes.
pilipino-star-ngayon/bansa/2019/05/10
Campus Journalism in the New Generation 2006 Ed
– Gelly Elegio Alkuino
1. Use simple present tense

2. Emphasize on active voice,
minimize the use of passive
1 dead, 7 hurt in Zambo blast
vs
Zambo blast kills 1, hurts 7
3. For future event, use the infinitive to
PNP to deploy 143K officers for May 13 polls

DOJ to start probe on Sagay massacre
MANILA, Philippines — The Philippine National Police
(PNP) said Tuesday it will deploy a total of 143,000
police officers nationwide on May 13 to ensure the
security of the public during the midterm polls.
https://www.philstar.com/nation/2019/05/13/19
April 30, 2019


4. Use , instead of and
Gutoc, Diokno call on gov’t to protect press freedom
Poe, Villar ecstatic over survey lead

5. On acronyms:
a. For four-letter acronym and below, all the letters should be
capitalized like WHO, UN, MILF
b. For more than four-letter acronym only its first letter is

capitalized like in Asean, Unicef, Comelec, Pagasa, Namfrel
c. For syllabic acronym the first letter of each syllable of the

words should be capitalized like in DepEd, GenSan,DavNor
crhw SAMPLE headlines
5. On acronyms:
Malfunctioning poll machine to blame for Binay voting incident — Comelec
DOJ defers probe of 10 ‘narco fiscals’

The Phil Star
April 8, 2019
MANILA, Philippines — An error with a vote counting machine on
Monday's election in Makati City was the reason behind former
vice president Jejomar Binay's inability to vote in his precinct in
Makati, the Commission on Elections said.
https://www.philstar.com/nation/2019/05/13/19

6. Mention only the name of person, who is

prominent
20% discount sa solo parents tiniyak ni Imee

ww.philstar.com/pilipino-star-ngayon/bansa/2019/05/12

7. Use M for million, B for billion
8. Use generally-known abbreviations like

Zambo
gov’t
int’l
nat’l

9. The first line of two-line or three-line headlines

should not end with preposition, conjunction, articles
or any form of the verb to be, unless the preposition
goes with the verb, as in call up

10. Do not do the following

a. articles
b. label head
c. editorializing
d. negative headline
e. period at the end of the headline
f. Splitting compound word or words that naturally
come together
crhw headlines
Let’s examine…
1. Masaker: 9 Katao Utas

Niratrat ng 40 Armado
2. Alok ni Digong sa NPAs panahon na para tanggapin

crhw headlines
5. Paulo pinaligaya si Jodie sa Australia
6. Mga ruta ng prusisyon ng Mazu's image sa Maynila

crhw headlines
7. PNP chief: Judiciary must have own security force
8. House OKs survivorship benefits bill
9. Poll bets must be competent, honest--Duterte

crhw headlines
• Let’s WRITE…
1. The Court of Tax Appeals (CTA) has ordered the

Bureau of Internal Revenue (BIR) to return to
San Miguel Brewery (SMB) more than Php 761
million in “erroneously and excessively excise
tax collection.”

crhw headlines
• Let’s WRITE…
2. CEBU CITY--For her research on how precision

agriculture can improve yields by using satellite data, a
Filipina scientist was awarded the 4th ASEAN-US
Science Prize Award for Women.
Dr. Gay Jane Perez bested seven other scientists from

Southeast Asia to win the award and pocket the $
20,000 that goes with it.
crhw headlines
4. Dalawang mambabatas ang nakatakdang manumpa bilang mga
bagong miyembro ng gabinete ni Pangulong Rodrigo Duterte bago
matapos ang 2018.
Nabatid sa Palace source, sa susunod na linggo manunumpa si
Davao City 1st District Rep. Karlo Nograles bilang bagong cabinet
secretary kapalit ni Leoncio Evasco Jr., na kandidato sa pagka-
gobernador ng Bohol sa 2019 elections.
Si Nograles ay dati nang napabalitaang kasama sa senatorial
slate ng administrasyong Duterte, ngunit umatras.
Dagdag ng source, sa ikalawang linggo ng Disyembre ay
manunumpa si Sen. Gringo Honasan bilang bagong kalihim ng
Department of Information and Communication Technology (DICT).
crhw headlines
5. Inihayag ng Land Transportation Franchising and

Regulatory Board (LTFRB) na tuloy na ang
pagpapatupad ng P 10 dagdag pasahe sa Nobyembre
makaraang ibasura kahapon ang petisyon laban dito na
inihain

crhw headlines
His uneasy and suspicious movements gave away a former TV
cameraman who was found to be carrying P70,000 worth of drugs at a
police checkpoint in Quezon City.
Dennis Ofilada, 38, was arrested by members of the Quezon City
Police District (QCPD) Masambong Station who were manning a
checkpoint on Mindanao Avenue at past 11 a.m. on Saturday.
The QCPD head, Senior Supt. Guillermo Lorenzo Eleazar, said that
Ofilada and his companion were initially flagged down for not wearing
motorcycle helmets.
However, they later subjected him to a search because he seemed
uneasy and was acting suspiciously. His companion who was driving the
motorcycle was able to escape.
crhw technicalities
UNIT COUNTING in headlines
small letters CAPITAL LETTER
½ unit – j i l t f 1 unit – J I L T F
1 ½ units – m w 2 units – M W
1 unit – remaining 1 ½ units – REMAINING
small letters CAPITAL LETTERS
½ unit – . , : ; ! ‘
1 unit – 0-9 ? $ P % - space
1 ½ units – em dash ( – )
crhw unit counting in headlines
1½ 1½ 1½ 1½ ½ 1 1½ 1
1 1 1 1 1 ½ 1 1 1 1 1½ 1
DENR closes Bataan dump
1 1 1
25 u.c

crhw PRINTER’S DIRECTION:
font size font family
column total unit

counts
3 – 38 – TNR (25u.c)
1, ds, fl
no. of lines types of headline

crhw SCHEDULE
High School Elementary
11
23
35
47
59

crhw PRINTER’S DIRECTON WITH BODY SCHEDULE
3 – 38 – Arial B (32 u.c.) 3 – 38 – Arial B (32 u.c.)

1, ds, fl 1, ds, fl
Body schedule for ELEM Body schedule for HS
11 pts. 11 pts.
TNR Bold - lead TNR Bold - lead
35 ems 38 ems
11 pts. 11 pts.
TNR Normal - body TNR Normal - body
11 ems 12 ems

crhw Slug line
1
structure
News
name of paper The Golden Harvest
Curbed freedom
key word aai/05-15-19
initials/date

crhw slug line
or using this
Inquirer
News
name of paper
type of article edited 9/22/18
AMC
date to be published Zambo blast..1
writer
Label from headline
page
crhw technicalities
Printer’s
Slug line headline Direction
11 pts MANILA, Philippines — Accommodation facilities with no first aid staff are at risk of
TNRbold being closed, the Department of Tourism (DOT) said on Wednesday.
25 ems “Yes, definitely,” Tourism Assistant Secretary Maria Rica Bueno said
when asked if resorts’ non-compliance to having a first aid staff could be grounds
for closure.
“It’s a requirement eh. It’s a mandatory requirement for our DOT-
11 pts accredited accommodation facilities that they would have to have trained first aid
TNRnormal staff at kailangan nga ito for emergency response,” Bueno explained.
12 ems Under the Implementing Rules and Regulations of Republic Act No.
9593 or Tourism Act of 2009, primary tourism enterprises (PTEs) such as hotels,
resorts, inns, and other accommodation establishments are required to secure
accreditation from the DOT for issuance of license or permit to operate.
30

crhw It’s your turn
Answer the exercise on the worksheet.
Time Allotment: 40 minutes

Department of Education
Region XI

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Department of Education

Empowerment Adaptability Goal-oriented Leadership Excellence

Think, Pair, Share

Empowerment Adaptability Goal-oriented Leadership Excellence

(1) that online news publishers use clickbait headlines to make

defends the copyreading and headline writing practice

Empowerment Adaptability Goal-oriented Leadership Excellence

-The website www.studentnewsdaily.com

reports the presence of media bias (omission,

Empowerment Adaptability Goal-oriented Leadership Excellence

SAYS THAT only has 39.8% accurate headlines;

Empowerment Adaptability Goal-oriented Leadership Excellence

What gets edited:

Empowerment Adaptability Goal-oriented Leadership Excellence

Empowerment Adaptability Goal-oriented Leadership Excellence

1. pagwawasto ng mali sa balarila

4. pagwawasto ng mali sa baybay lalo na sa pangalan ng

Empowerment Adaptability Goal-oriented Leadership Excellence

9. pagkakaltas ng mga kurokuro...pinag-

1. Ilagay ang bilin sa printer sa dulong kanang itaas ng papel.

Empowerment Adaptability Goal-oriented Leadership Excellence

4. Basahin muli ang kopya upang tiyakin na:

5. Tignan ang haba ng artikulo kung akma sa takdang

Compare and contrast the news articles

Empowerment Adaptability Goal-oriented Leadership Excellence

CRITERIA STRENGTH WEAKNESS OPPORTUNITIES THREATS

Empowerment Adaptability Goal-oriented Leadership Excellence

Empowerment Adaptability Goal-oriented Leadership Excellence

1. On material from anonymous sources

On material from anonymous sources

 “according to top White House aides”

2. Know the difference among off the record, on

Empowerment Adaptability Goal-oriented Leadership Excellence

on the record - the information can be used

off the record- the information cannot be

Background- the information can be published

MANILA, Philippines — The Philippine National Police (PNP)

PNP spokesman Col. Bernard Banac said in a press briefing at

4. Correct an error even after publication right

6. Be mindful of acceptable alterations on graphics.

Empowerment Adaptability Goal-oriented Leadership Excellence

7. Respect the privacy of victims.

8. Make sure quotations are not taken out of context.

10. Do not spread fake news.

Empowerment Adaptability Goal-oriented Leadership Excellence

14. For headlines, observe accuracy, brevity

15. Emerging types (?):

Empowerment Adaptability Goal-oriented Leadership Excellence

16. Review titles and the article for obscenity,

Empowerment Adaptability Goal-oriented Leadership Excellence

For the editing marks,

Empowerment Adaptability Goal-oriented Leadership Excellence

Empowerment Adaptability Goal-oriented Leadership Excellence

Empowerment Adaptability Goal-oriented Leadership Excellence

Empowerment Adaptability Goal-oriented Leadership Excellence

Empowerment Adaptability Goal-oriented Leadership Excellence

Empowerment Adaptability Goal-oriented Leadership Excellence