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  • SWOT Analysis

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    Bhakti Bagoes Ibrahim
    7 views8 pages
    The document compares the strengths, weaknesses, opportunities, and threats of Apple. The key strengths are its strong brand equity, reputation for innovation, consumer loyalty, high quality software and operating system, wide support from developers, and consistent designs. Weaknesses include high prices, restrictions on phones, the loss of Steve Jobs, and some technical limitations. Opportunities lie in the growing market for smartphones, continued technological advances, increasing digital dependency, and geographic expansion. Threats include competition from Android and Samsung, lack of innovation, and potential loss of brand strength over time.

    Original Description:

    Contoh SWOT analysis ketika ingin memulai usaha.

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    The document compares the strengths, weaknesses, opportunities, and threats of Apple. The key strengths are its strong brand equity, reputation for innovation, consumer loyalty, high quality software and operating system, wide support from developers, and consistent designs. Weaknesses include high prices, restrictions on phones, the loss of Steve Jobs, and some technical limitations. Opportunities lie in the growing market for smartphones, continued technological advances, increasing digital dependency, and geographic expansion. Threats include competition from Android and Samsung, lack of innovation, and potential loss of brand strength over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    7 views8 pages

    SWOT Analysis

    Uploaded by

    Bhakti Bagoes Ibrahim
    The document compares the strengths, weaknesses, opportunities, and threats of Apple. The key strengths are its strong brand equity, reputation for innovation, consumer loyalty, high quality software and operating system, wide support from developers, and consistent designs. Weaknesses include high prices, restrictions on phones, the loss of Steve Jobs, and some technical limitations. Opportunities lie in the growing market for smartphones, continued technological advances, increasing digital dependency, and geographic expansion. Threats include competition from Android and Samsung, lack of innovation, and potential loss of brand strength over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Bhakti Bagus Ibrahim (14111135)

    Ester Marheni (
    Comparison
    Strength Weakness
    Brand Equity High price
    Tag of innovation Restrictions on the phone
    Consumer Loyalty No Steve jobs anymore
    Amazing software and OS
    Wide developer support /
    control in the hands of users
    Design consistency

    Opportunity Threats
    Market potential of smart Android
    phones
    Continued technological Samsung
    advancement
    More dependency Lack of innovation
    on digitization
    Geographic expansion Threat of brand Apple losing
    its shine
    Accessories
    Strength Weakness
    Brand Equity High price
    Tag of innovation Restrictions on the phone
    Consumer Loyalty No Steve jobs anymore
    Amazing software and OS Has not bluetooth
    Wide developer support / For the front camera is bad
    control in the hands of users
    Design consistency
    High quality of camera
    Opportunity Threats
    Market potential of smart Other Android
    phones
    Continued technological Apple
    advancement
    More dependency Lack of innovation
    on digitization
    Geographic expansion Threat of brand Apple
    losing its shine
    Accessories
    Thank You...

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