Submitted By;

Syeed Mohd.Wajahat R16CS432

Tanishq Doni R16CS435
Samuel Gladwin R16CS495
UNDER THE GUIDANCE OF
Mrs. AMBIKA Madam
Project Group ID : 13
Section G

INTRODUCTION
E-commerce is the activity of buying or selling of products on online services
or over the Internet. Electronic commerce draws on technologies such
as mobile commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction processing, electronic
data interchange (EDI), inventory management systems, and automated data
collection systems.
“LITERATURE SURVEY”
 Businesses use IT innovations to achieve strategic objectives . The use of
internet and other networking technologies for conducting business
transactions is called as electronic commerce. India's overall e-commerce
potential is estimated at 146.2 million or 61.3% of total consumer households in
the country for the year 2009–2010 (Internet and Mobile Association of India
report, 2011). ...
 ... India's overall e-commerce potential is estimated at 146.2 million or 61.3% of
total consumer households in the country for the year 2009–2010 (Internet and
Mobile Association of India report, 2011). The size of Indian business to
customer (B2C) segment in the e-commerce industry has been growing
tremendously over the last few years with an annual growth rate of 30%.
Internet is not considered as merely information sharing resource but is
increasingly used as distribution channel , to advertise financial services (Birch
and Young, 1997) and to carry out financial transactions.
 The estimated internet penetration in Asia is by far the largest among any
continent accounting for 42% of the world usage . Being the second largest
country in Asia, India has an internet penetration rate of 6.9% for the year
2010, and is ahead of China in e-readiness .The potential for banking service is
very high in India as compared to other countries, which is evident from the
comparative statistic of number of customers per traditional bank branch
among various countries and the increase in internet usage.
Sridhar Vaithianathan
IBS, Hyderabad—a Constituent of IFHE,Hyderabad India
“SYSTEM REQUIREMENT”
 Operating System Support for Magento. Linux x86,
x86-64. ...
 Magento supported Web Servers. Apache 1.3x to
Apache Latest 2.2x. ...
 Magento PHP Compatibility. ...
 PHP Extension Required to be enabled on web server.
...
 Magento MySQL Requirement. ...
 SSL- Secure Socket Layer. ...
 Your Web Server Hosting Setup.
 Preferable Hosting Environment.
 “PROBLEM STATEMENT and OBJECTIVES”
 E-commerce provides an easy way to sell products to a large customer base. However,
there is a lot of competition among multiple e-commerce sites. When users land on an e-
commerce site, they expect to find what they are looking for quickly and easily. Also,
users are not sure about the brands or the actual products they want to purchase. They
have a very broad idea about what they want to buy. Many customers nowadays search for
their products on Google rather than visiting specific e-commerce sites. They believe that
Google will take them to the e-commerce sites that have their product.

 High reachability - The main objective and at the same time need is traction on your web
store. Of, course if you are selling products online what you require are customers. If you
are getting good reachability then your business will definitely grow. Therefore one of the
objective is high reachability.
 High Conversions- if people are coming on your web store and purchasing something
then it will calculate as conversions and from the number of people who are buying stuff
from your web store we can calculate the conversion rate.
 Customer satisfaction - Customer is the main part of any E-commerce business so its
very important to make your customer happy and satisfied. By providing quality and
desirable products, on time delivery, 24*7 customer support, and timely sale & best deal
offers you can make your customer happy. It is one of the main objectives of E-commerce.
 Social popularity - Unless and until you are not famous and popular among people you
cannot establish your brand. social presence with Omni channel & Digital marketing is
essential for any E-commerce business.
“CONCLUSION”
 In general, today’s businesses must always strive to create the next best thing
that consumers will want because consumers continue to desire their products,
services etc. to continuously be better, faster, and cheaper. In this world of new
technology, businesses need to accommodate to the new types of consumer
needs and trends because it will prove to be vital to their business’ success and
survival. E-commerce is continuously progressing and is becoming more and
more important to businesses as technology continues to advance and is
something that should be taken advantage of and implemented.

 From the inception of the Internet and e-commerce, the possibilities have
become endless for both businesses and consumers. Creating more
opportunities for profit and advancements for businesses, while creating more
options for consumers. However, just like anything else, e-commerce has its
disadvantages including consumer uncertainties, but nothing that can not
be resolved or avoided by good decision-making and business practices.

 There are several factors and variables that need to be considered and decided
upon when starting an e-commerce business. Some of these include: types of
e-commerce, marketing strategies, and countless more. If the correct methods
and practices are followed, a business will prosper in an e-commerce setting
with much success and profitability.