Business Plan

Presented by:
Soham Dutta
Chandhini V
Arjun Kharka
Aneena Mariam
Prem Sagar
Sreelakshmi Ajay
Md Irfad
 The Executive Summary:
We eight members are willing to start a business. The members
constitute of Soham Dutta, Chandhini V, Arjun Kharka, Aneena
Mariam, Prem Sagar, Sreelakshmi Ajay, Md Irfad. We all are pursuing
MBA from SB College of management Studies under Bangalore
Central University. As we all know that due to urbanization people
shifting from rural areas to urban areas. Due to evolution of
technology and science the introduction of hybrid vegetables,
fruits, animal husbandry has now become popular. But these are
not good for health. So by taking this into account we have
planned to start a business based on organic farming in all the
sectors including fruits, vegetables, poultry, fishery, dairy and goat
farming.
Organic farming is the production of crops and livestock without
the use of synthetic chemicals and in-organic fertilizers. Organic
agriculture aims at human welfare without any harm to the
environment which is the foundation of human life itself.
Description of the Business
Go Natural (P) LTD. is located in Singur,
Hooghly, West Bengal, more specifically 45 Km
from Kolkata is a perfect place to start this
business. Organic farming will give its best results
in areas having a high quantity of organic carbon,
which is a rich source of nutrient which will likely
produce high yield. And on the other hand we have
the advantage of holy Ganga through which we
will get adequate water throughout the year.
Future of organic farming in India
Organic agriculture in India has a promising future.
Increasing health awareness among masses, framing of
stringent governmental regulations for controlling pollution
of natural resources, and reducing emission of greenhouse
gases, granting of attractive subsidies, and relaxing of
export laws for organic produces would offer needful
impetus for promoting organic farming in India in coming
days.
The consequent price hike of produces would weaken the
competitive quotient of domestic manufacturers in
international markets. The finance minister is however
reviewing the tax rates in quarterly GST meetings and
taxes are slated to be slashed in coming days. India is
envisioned as becoming the ‘Organic Hub of the world’ by
2020.
Products
 There are eight sectors in our company
 Vegetables
 Cereals crops
 Fruits
 Dairy (milk)
 Goat farming
 Poultry
 Duck farming
 fishery
 Continuation of Products
The organically produced vegetable, cereals, and fruits are
grown with natural fertilizers (manure, compost). Weeds
are controlled naturally through crop rotation, hand
weeding, mulching, and tilling. Pests are controlled using
natural methods (birds, insects, traps) and naturally derived
pesticides.
And the organically produced meat, dairy, fish, and eggs are
grown without the use of growth hormones and are given
GMO-free food. Diseases are prevented with natural
methods such as clean housing, rotational grazing, and
healthy diet. And the most important is the livestock will
have access to outdoors.
 Financial Planning
Government schemes for promoting organic farming:
Indian government offers capital investment subsidy for
organic farmers. It is offered through National Centre of
Organic Farming (NCOF) under department of Agriculture
and Cooperation with NABARD. The prime objective is to
readily make available organic resources for improving
farm productivity without letting soil health and
ecosystem’s balance to deteriorate.
Incentives are available for reducing dependence on
chemical aids and promote conversion of organic wastes
into nutrition sources for plants. Credit linked and back-
ended subsidies are available.
 Continuation of Financial Planning

The subsidy amounts to 25% of net project cost (maximum

limit INR 40 Lakhs per unit) for biological fertilizer and
pesticide units, and 33% of fruit and vegetable compost
units (maximum INR 60 Lakhs). The time period allocated
for organic farming project to be materialized is 15 months
with grace of 3 additional months.
Implementation of GST (Goods and Service Tax) however
has turned out to be a spirit dampener of sorts. Bio-inputs
which earlier used to attract 0-5% tax now draw a GST of
18%. This has driven up the production cost to a good
extent considering the fact that bio-fertilizers make up
about 20% of inputs.
 Projected Income Statement
Projected Projected Projected Projected Projected
Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue Rs.67,50,000 Rs.74,25,000 Rs.74,25,000 Rs.85,38,750 Rs.85,38,750

Raw Materials Rs.27,00,000 Rs.3,00,000 Rs.4,50,000 Rs.4,50,000 Rs.5,00,000

Salary Rs.21,12,000 Rs.21,12,000 Rs.23,23,200 Rs.23,23,200 Rs.26,71,680

Wages Rs.5,03,700 Rs.5,03,700 Rs.5,54,070 Rs.5,54,070 Rs.6,37,180
Maintenance Rs.6,000 Rs.6,000 Rs.6,600 Rs.6,600 Rs.7,590
Advertising Rs.30,000 Rs.30,000 Rs.33,000 Rs.33,000 Rs.37,950
License Rs.40,000 Rs.40,000 Rs.44,000 Rs.44,000 Rs.50,600
Insurance Rs.1,00,000 Rs.1,00,000 Rs.1,10,000 Rs.1,10,000 Rs.1,26,500
Depreciation Rs.5,000 Rs.5,000 Rs.5,500 Rs.5,500 Rs.6,650
Transport Rs. 1,00,000 Rs. 1,00,000 Rs. 1,00,000 Rs. 1,00,000 Rs. 1,00,000
Misc. Rs.6,000 Rs.6,500 Rs.6,500 Rs.7,000 Rs.7,000
Security Exp. Rs.1,44,000 Rs.1,44,000 Rs.1,60,000 Rs.1,60,000 Rs.1,80,000
Total operating Rs.57,46,700 Rs.33,47,200 Rs.37,92,870 Rs.37,93,370 Rs.43,25,150
exp.
Net Income Rs.10,03,300 Rs.40,77,800 Rs.36,32,130 Rs.47,45,380 Rs.42,13,600
 Personnel Plan

Staff Annual Income

Directors Profits earned by the firm
Marketing Head Rs.1,80,000
Promotion * 4 Rs.4,80,000
Digital Marketing Rs.1,44,000
Sales Head Rs.1,80,000
Sales Personnel * 4 Rs.4,80,000
Farmers * 6 Rs.3,28,500
Maintenance Staffs * 4 Rs.1,75,200
Store Manager * 3 Rs.2,16,000
Store sales man * 9 Rs.4,32,000
Strategy and implementation
summary

 Goals
 Marketing strategy and programme
 Distribution pattern
 Sales strategy and programme
 Sales Forecasting
 Top Level Goals
1. To develop a sustainable agricultural system for guaranteed
adequate food production in the foreseeable future.
2. To develop self-sufficient agricultural system which would rely as
much as possible upon resources from within its own resources.
3. To develop an alternative strategy over chemical farming which
would be a guideline for the working of biological processes in
natural system.

And the strategies behind obtaining all this goals will be understanding
the basic of organic agriculture and the organic farming standards,
identifying the resources that will help us, planning the transitions
carefully, understand the soil and way to improve them, identifying the
crops the livestock suited for our area, design proper crop rotations,
identifying the pest and methods of controlling them, and lastly
keeping the records.
 Marketing Strategy and programme
The target markets for my products are those who want to
have fresh and healthy naturally obtained food product
which will add to their health.
As now in the 21st century everyone is very concerned
with their health, so the promotions will be done in many
ways to attract the prospective customers.
Market Analysis
Go Natural (P) LTD. ’s marketer is aware with the
present situation of the customer market,
market needs, competitors & what trends are
going in the market and plans to develop this
industry.
Market Segmentation
 Customers who want to spend more on
quality.
 Customers who are having health issues
 Aged Customers
 Customers who are aware of the actual
facts and wants to have synthetic chemical
free food
SWOT Analysis
Strength Weakness
• Less competitors •Price is higher than traditional
• Low budget market
•New Techniques •Less experience
•Good cause •Limited capital
•Perishable goods

Opportunities Threats
•Less competitors •New industry
•People started thinking about •Too close to traditional market
their health •Competitors may arries
 Situational Analysis
Product Analysis
Name of the goods People need Sale opportunity

Vegetables 100% High

Cereals crops 100% High

Fruits 70% Medium

Dairy (milk) 65% Medium

Goat farming 75% Medium

Poultry 80% High

Duck farming 40% Low

Fishery 95% High

Sales strategy and programme
 Merchandising Strategy
 Create a strategy for in-store
communication and signage
 Dedicate a pamphlets or brochure about
your product
 Educate your staff on natural and organic
food products
 Campaign on social media
Sales Forecasting
Year Revenue

2021 Rs.67,50,000

2022 Rs.74,25,000

2023 Rs.74,25,000

2024 Rs.85,38,750

2025 Rs.85,38,750
Management summary
 Management Team
Management Team
Management and Employee Team

 Directors
 Marketing Head
 Promotion
 Digital Marketing
 Sales Head
 Sales Personnel
 Ground Staffs
 Farmers
 Maintenance Staffs
 Store Manager
 Store sales man
 Conclusion
We hope that with our entrepreneurial
vision, branding and marketing skills, the
business will reach its success & will be able
to meet the requirements of our customer
& satisfy them by giving 100% organic products.
We look forward to cover up all our expenses
as mentioned in the financial part & achieve our
goals in the upcoming years.
Thank You….