“Brand Positioning of Virginia

Hotdogs
At Rainbow Village Kinasang-an
Pardo Cebu City”

Roland Almojallas
Chengkee Largo
Patrick Asehan
John Anthony Redemio
Mark Robert Labora
Hiede Villalon
Statement of the Purpose
This study’s purpose is to assess the brand positioning of hotdogs in
Barangay Kinasang-an, Pardo.
Specifically, this seeks to answer the following statement:

1.Determined its Usage, Attitude, and Image of each brands

2. Identify the rank of hot-dogs consumed by barangay Kinasang-an
Pardo in terms of the following Brand:
2.1.Virginia Hot-dog s
2.2.Kings Hot-dogs
2.3.CDO hot-dog
2.4.Winner
2.5.Purefoods hot-dogs
3.Evaluate the hot-dogs consumed by the consumer in terms of
product, price, place, and promotion:
3.1 .Product
3.2 .Price
3.3 .Place
3.4.Promotion
4.Propose a strategy based on the findings of the study.
 Chapter 4

PRESENTATION, ANALYSIS, AND

INTERPRETATION OF DATA
 Table 1

Usage, Attitude, and Image of Hotdog Brands

 Table (3)
Brand of Hotdogs Consumed by the Consumer
 Table (4)
Summary of the Brand of Hotdogs Consumed by the Consumer
 Chapter 5

“SUMMARY OF FINDINGS,
CONCLUSIONS, AND
RECOMMENDATION”
 Summary
To accomplish this goal, the researchers
used a survey questionnaire to know who is the
number 1 hotdog in different criteria’s. The
researchers used Affordability, Availability,
Colour, Aroma Taste and more to accurately
determine what makes these hotdog brands the
respondents favourite.
 Findings
1. On the Usage, Attitude, and Image of the brand of Hotdogs it shows
that the highest percentage of 65 or 26.5 % of the respondents, this mean
that the respondents often t to eat hotdogs.

2. On the rank of hotdogs consumed by the respondents shows that the

highest percentage of 37.1% shows that the Virginia ranked as the
number 1.

3. On the Evaluation of hotdogs consumed by the consumers In terms of

Product, Place, Price and Promotions mostly Virginia Hotdogs got the
highest percentage when comes to Affordability, Availability, Colour,
Aroma, Taste, Size, Packaging, Labelling, and Delivery Process except
Order Process.
 Conclusion
The researchers conclude that this study is all
about knowing the brand positioning of Hotdogs in
Rainbow Village Kinasang-an Pardo, the
researchers conducted a survey to know the
information about it and the results showed that
Virginia hotdogs is number one. Research
concludes that the Brand Positioning Strategy of
Virginia Hotdogs is very effective on the residents
of Rainbow Village Kinasang-an Pardo.
 Recommendation
Based on the summary of findings and conclusion that was presented, the
following recommendations are suggested by the researchers:

1. The researchers recommend a retention program to keep the

consumers loyal.

2. The researchers recommend that Virginia should apply ansoff matrix

Market Penetration to serve the underserved 62.5% of the market that
failed to choose Virginia as Rank 1.
 FOR I KNOW THE THOUGHTS THAT I
THINK TOWARDS YOU, SAYS THE
LORD, THOUGHTS OF PEACE AND NOT
EVIL, TO GIVE YOU A FUTURE AND
HOPE.
JEREMIAH 29:11