Newsletter Design

A guide to creating brand compliant newsletters

Training Plan
• Keyboard Shortcuts

• Newsletter Components
3 steps
• Template Creation 1. Template Creation
2. Content Addition
• Content Addition
3. Finishing Touches
• Finesse

• Hacks
Training Plan
• Keyboard Shortcuts

• Newsletter Components
3 steps
• Template Creation 1. Template Creation
2. Content Addition
• Content Addition
3. Finishing Touches
• Finesse

• Hacks

* Needs visual branding understanding

Keyboard Shortcuts REUTERS/Cathal McNaughton

Keyboard shortcuts help you navigate

your system faster.

You can actually achieve everything

using only your keyboard.
A farmer from the southern state of Tamil Nadu poses as he places a rat in his
mouth during a protest demanding a drought-relief package from the federal
Avoid using the mouse. government, in New Delhi, India March 27, 2017.
Keyboard Shortcuts – Left Hand
1. Alt + Tab
2. F2
3. Esc
4. Ctrl + C
5. Ctrl + V
6. Ctrl + X
7. Ctrl + Z
8. Ctrl + Shift + O
9. Ctrl + A
10. Ctrl + S
11. Ctrl + Shift + C
12. Ctrl + Shift + V
13. [Ctrl + A]  [Ctrl + Shift + H]  [A]
14. Alt  F  A  1
15. Alt + O + D
16. Shift + F3
Keyboard Shortcuts – Left Hand
1. Alt + Tab = Flip to last opened program
2. F2 = Renaming
3. Esc = Used to exit text and select whole text box Function hand
4. Ctrl + C = Copy
5. Ctrl + V = Paste
6. Ctrl + X = Cut
7. Ctrl + Z = Undo
8. Ctrl + Shift + O = View text box lines
9. Ctrl + A = Select All
10. Ctrl + S = Save
11. Ctrl + Shift + C = Copy formatting
12. Ctrl + Shift + V = Paste formatting
13. [Ctrl + A]  [Ctrl + Shift + H]  [A] = Remove Hyphenation
14. Alt  F  A  1 = Save As to same folder
15. Alt + O + D = Drop Cap
16. Shift + F3 = CAPS or small or Proper Case
Keyboard Shortcuts – Right Hand & Both
Hands
1. Direction Arrows (UA, DA, LA, RA)
2. Ctrl + Home
3. Ctrl + End
Function hand Direction hand
4. Ctrl + Shift + Home
5. Ctrl + Shift + End
6. Ctrl + Shift + DA
7. Ctrl + Shift + UA
8. Ctrl + Shift + RA
9. Ctrl + Shift + LA
10. Ctrl + [
11. Ctrl + ]
12. Shift + _ (pressed for long)
13. Ctrl + N
14. Ctrl + M
15. Shift + End
16. Shift + Home
17. Ctrl + UA
18. Ctrl + DA
19. Ctrl + RA
20. Ctrl + LA
Keyboard Shortcuts – Right Hand & Both Hands
1. Direction Arrows (UA, DA, LA, RA) = Navigation arrow keys 17. Ctrl + UA = Jump Para
2. Ctrl + Home = Jump to beginning of text box 18. Ctrl + DA = Jump Para
3. Ctrl + End = Jump to end of text box 19. Ctrl + RA = Jump Word
4. Ctrl + Shift + Home = Jump to beginning of text box & select all text till 20.
there
Ctrl + LA = = Jump Wor
5. Ctrl + Shift + End = Jump to end of text box & select all text till there
6. Ctrl + Shift + DA = Select all text while moving down within text box
7. Ctrl + Shift + UA = Select all text while moving up in the text box
8. Ctrl + Shift + RA = Select the next word
9. Ctrl + Shift + LA = Select the previous word
10. Ctrl + [ = Decrease font or space size
11. Ctrl + ] = Increase font or space size
12. Shift + _ (pressed for long) = Create a line
13. Ctrl + N = Open a new doc in a program
14. Ctrl + M = Open the master page in publisher
15. Shift + End = Select till end of line from where the cursor is
16. Shift + Home = Select till start of line from where the cursor is
Keyboard Shortcuts – Exercise
N:\Newsletters\Special Packages\Nandi
Training\Day 1- Keyboard shortcuts

A man types into a keyboard during the Def Con hacker convention in Las Vegas, Nevada,
U.S. on July 29, 2017. REUTERS/Steve Marcus
Newsletter Components
1. Cover Page
I. Title
II. Cover pic
III. Picture credits
IV. Contents/Page links
V. Watermark
2. Content pages (all pages in between the cover and last page)
I. Story content
II. Story headlines
III. Drop caps
IV. Subheading
V. By-lines
VI. Links
3. Pictures/Graphs
I. Captions/Link lines
II. Separator lines
III. Credits/Source
4. Disclaimer
I. TR/Reuters logo
5. Ad banners
6. SPACING
Newsletter Components - Examples
1. Cover Page
I. Title
II. Cover pic
III. Picture credits
IV. Contents/Page links
V. Watermark
2. Content pages (all pages in between the cover and last page)
I. Story content
II. Story headlines
III. Drop caps
IV. Subheading
V. By-lines
VI. Links
3. Pictures/Graphs
I. Captions/Link lines
II. Separator lines
III. Credits/Source
4. Disclaimer
I. TR/Reuters logo
5. Ad banners
6. SPACING
Newsletter Components
1. Cover Page
I. Title
II. Cover pic
III. Picture credits
IV. Contents/Page links
V. Watermark
2. Content pages (all pages in between the cover and last page)
I. Story content
II. Story headlines
III. Drop caps
IV. Subheading
V. By-lines
VI. Links
3. Pictures/Graphs
I. Captions/Link lines
II. Separator lines
III. Credits/Source
4. Disclaimer
I. TR/Reuters logo
5. Ad banners
6. SPACING
Newsletter Components
1. Cover Page
I. Title
II. Cover pic
III. Picture credits
IV. Contents/Page links
V. Watermark
2. Content pages (all pages in between the cover and last page)
I. Story content
II. Story headlines
III. Drop caps
IV. Subheading
V. By-lines
VI. Links
3. Pictures/Graphs
I. Captions/Link lines
II. Separator lines
III. Credits/Source
4. Disclaimer
I. TR/Reuters logo
5. Ad banners
6. SPACING
Content Addition
You receive an email asking for a PDF to be created with 8. Paste content onto publisher and complete
certain stories. formatting
Steps to follow
9. Add Pictures/Graphs
1. Compile all the Eikon story USNs together
10. Convert to PDF
2. Search for all the stories on Eikon
11. Check and make necessary changes on the
3. Paste stories on Word (KEEP SOURCE FORMATTING)
4. Remove all the links/dateline/byline (extra content)
publisher

5. Move all the edited content from Word to Notepad 12. Reconvert finally again in PDF
6. Open the Publisher template 13. Add Watermark last
7. Keep correctly formatted versions of
I. Headline
II. By line
III. Main body content
IV. Caption
V. Subheading
VI. Graph lines
Template Creation
While creating a template, keep in mind the
company’s brand guidelines.
The newsletter will usually have the following
components
1. Cover page (unless client says otherwise)
2. Content pages
3. Disclaimer
4. Branding components (logos, fonts, color,
layout)
A view of the construction of the soccer stadium in Barquisimeto, 370 km (230 miles)
west from Caracas, April 27, 2007. REUTERS/Jorge Silva
Templates are available for existing production.
Templates need to be created for fresh
themes/clients/topics
Template Creation – What is needed?
Understand the requirements well. Ask yourselves the following questions
1. What is the periodicity of the newsletter
2. What topic is newsletter covering?
I. Is it a developing issue? (Examples – BREXIT, Elections, Tariffs)
II. Can one template be used regardless of event covered? (Example – Earnings Round Up)
III. Can you derive a color theme based on the topic from the existing Reuters Color Template? (Blue for
BREXIT)
3. What type of orientation would be better for the newsletter?
I. Portrait is most common among our newsletters
II. Landscape is less used, but its really good if there are relevant current photography coverage for the
stories.
4. Is there a space constraint or page limit (Example HSBC newsletters)
5. Is it a pure TR product or is there any co-branding needed?
Template Creation – Non Negotiables
There are somethings that have to remain constant for brand compliance
1. Font Usage – Knowledge Family > Arial
I. Knowledge Bold/Medium - Headlines
II. Knowledge Regular – Main text body
III. Knowledge Light Italics – Captions/Graph Lines/Picture Credits
IV. Knowledge Medium – Subheadings
V. Knowledge Light – By Lines
VI. Knowledge Light/Arial – Disclaimer
2. Color Usage*
I. TR Dark Grey (77,77,77) – Headline/Text Body/Caption/By Line
II. Based on Theme (Only Reuters approved colors) – Subheading/Separator Lines
III. TR Dark Blue (0, 93, 162) – Links/Graph Lines

*View “Tint Creation and Color Usage” Excel Sheet

Template Creation – Non Negotiables
There are somethings that have to remain constant for brand compliance
3. Text Columns
I. 3 columns in most cases
II. 2 + 1 columns when you need a sidebar
a. Sidebars are useful for showcasing related content, which adds perspective to the bigger stories
4. Image Usage
I. ONLY REUTERS PHOTOGRAPHY WITH PICTURE CREDITS
II. Cover Page – High Res Image with credits in corner
III. Triple Column Pic – Comp Layout and caption needed
IV. Double Column Pic – Comp Layout and caption needed
V. Single Column Pic – Comp Layout and credits needed (choose wisely)
VI. ATLEAST one image per page (size chosen based on space)
Template Creation – Non Negotiables
There are somethings that have to remain constant for brand compliance
5. Page and Dimensions
I. A4 in portrait or landscape
II. 1 Master Page and Remaining Pages normal
III. Give valid reasoning for choosing landscape orientation
6. Logo Placement
I. Thomson Reuters (TR) logo on first page on bottom right corner
II. Reuters logo on last page next to disclaimer
III. Horizontal Layout > Vertical Layout
IV. Add TR logo as watermark (on the PDF) and add Reuters logo as image file on last page (on the
publisher)
V. Logo placement should be done last after content is finalized
Template Creation – Example

A4 A4 – LS A3 A3 – LS
Template Creation – Example

A4 A4 – LS A3 A3 – LS
Cover Page – Example - 1
Cover page required? If yes, create a master page (Ctrl + m)
1. Add a high-res portrait image which brings out the theme
of the newsletter on the master page
2. Add the picture credits
3. Add the newsletter title
4. Add the page links
5. Add the dateline

Your cover page is ready

 REUTERS/Hannah McKay

Cover Page – Example - 1

Cover page required? If yes, create a master page (Ctrl + m)
BREXIT
January 24

1. Add a high-res portrait image which brings out the theme

of the newsletter on the master page
2. Add the picture credits
3. Add the newsletter title
4. Add the page links
5. Add the dateline

Your cover page is ready EARLIER EDITIONS

Jan 17
Jan 10
Jan 3
Dec 27
Dec 20
Cover Page – Example - 2 TITLE
TEXT
Cover page required? If NO, follow the below steps
PICTURES
1. Maintain a slim white border all across the page
CAPTIONS/CREDITS
GRAPHS/GRAPH LINES
SEPARATOR LINES
BRANDING/CO-BRANDING
LINKS
AD BANNERS

… EVERYTHING STAYS IN THE ORANGE REGION.

Cover Page – Example – 2a
Cover page required? If NO, follow the below steps
1. Maintain a slim white border all across the page
2. Maintain an approximate banner VS content ratio
3. Overall theme should be orange + grey + white
4. Main banner should be orange, if not please give valid
reasons
5. Separator lines and subheadings can be theme based
Cover Page – Example – 2b
Cover page required? If NO, follow the below steps
1. Maintain a slim white border all across the page
2. Maintain an approximate banner VS content ratio
3. Overall theme should be orange + grey + white
4. Main banner should be orange, if not please give valid
reasons
5. Separator lines and subheadings can be theme based
Cover Page – Example – 2c
Cover page required? If NO, follow the below steps
1. Maintain a slim white border all across the page
2. Maintain an approximate banner VS content ratio
3. Overall theme should be orange + grey + white
4. Main banner should be orange, if not please give valid
reasons
5. Separator lines and subheadings can be theme based
Cover Page – Example – 2d
Cover page required? If NO, follow the below steps
1. Maintain a slim white border all across the page
2. Maintain an approximate banner VS content ratio
3. Overall theme should be orange + grey + white
4. Main banner should be orange, if not please give valid
reasons
5. Separator lines and subheadings can be theme based
Cover Page – Example – 2e
Cover page required? If NO, follow the below steps
1. Maintain a slim white border all across the page
2. Maintain an approximate banner VS content ratio
3. Overall theme should be orange + grey + white
4. Main banner should be orange, if not please give valid
reasons
5. Separator lines and subheadings can be theme based
Content Pages – Example – 3a
Content pages are easy to create
1. The banner on top becomes slim
I. You can add dateline or newsletter name here
2. Create one layout, and duplicate the pages
3. Link the text boxes correctly
4. Add the text from a notepad file to the publisher
5. Use format painter to achieve brand compliancy
6. Try and have one image per page
7. Images selected in the side bar should have same width
Content Pages – Example – 3b
Content pages are easy to create
1. The banner on top becomes slim
I. You can add dateline or newsletter name here
2. Create one layout, and duplicate the pages
3. Link the text boxes correctly
4. Add the text from a notepad file to the publisher
5. Use format painter to achieve brand compliancy
6. Try and have one image per page
7. Images selected in the side bar should have same width
Content Pages – Example – 3c
Content pages are easy to create
1. The banner on top becomes slim
I. You can add dateline or newsletter name here
2. Create one layout, and duplicate the pages
3. Link the text boxes correctly
4. Add the text from a notepad file to the publisher
5. Use format painter to achieve brand compliancy
6. Try and have one image per page
7. Images selected in the side bar should have same width
Content Pages – Example – 3d
Content pages are easy to create
1. The banner on top becomes slim
I. You can add dateline or newsletter name here
2. Create one layout, and duplicate the pages
3. Link the text boxes correctly
4. Add the text from a notepad file to the publisher
5. Use format painter to achieve brand compliancy
6. Try and have one image per page
7. Images selected in the side bar should have same width