Q2

BY: FIZZA BANO

Q2) How does your product engage with audience and how will it be distributed
as a real media text?

I made a survey on Survey Monkey and shared the link with women of different age
groups. I asked them different questions about the magazine. I asked my target
audience through this survey about what they will like to see in the magazine and what
will they be the most interested in a beauty magazine. Majority of my target audience
voted for more DIY’s in the magazine which I for sure have included in my product. They
also asked for monthly subscription of the magazine which is also available. There are
high quality images for pictorial. The language used in the magazine is casual and simple
which is understandable by majority of my the people in the areas and places where the
magazine will be sold to make it extremely easy for my target audience and other reader
to understand the text. In every issue latest beauty trends, hacks, reviews on latest
products will be featured which will eventually attract the reader. Another major thing in
the magazine which will attract most of the people are free discount codes which help
them save money.
In order to reach the buyer the magazine will have to printed and published. Usually
printing and publishing of magazines on a large scale are done by production houses.
The production house which will be printing and publishing my magazine is Auraq
Publications. The magazine will be distributed through their distribution agents to the
target market. It will distributed to lager cities like Lahore, Karachi, Islamabad, Multan,
and other urban cities of Pakistan to reach the most target audience. Moreover it will be
distributed to salons In these cities where women can read it while waiting or buy it. It will
sold at Book stores for example Anees Book Corner etc. It will also be sold in different
magazine stores, coffee shops and can also be sold to Pakistan’s International Airline,
Serene airways and other airlines so that target audience can read the magazine during a
flight. This magazine can also be bought online, or downloaded in phones as a soft copy
through magazine reading apps. It is also available for monthly subscriptions and delivered
easily to the reader.