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    Nykaa

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    Upamanyudutta
    Nykaa faces competition from Purple, an early pioneer in online beauty retailing founded in 2011; NewU, a smaller company based in Ghaziabad; and Blue Heaven Cosmetics, an older Delhi-based company with 4.46% of Nykaa's revenue. Sephora International is also making inroads as a French competitor in India's growing cosmetics market. Additionally, e-commerce giants Flipkart and Amazon pose a challenge with their multi-brand offerings and large customer traffic.

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    Nykaa

    Uploaded by

    Upamanyudutta
    520 views3 pages
    Nykaa faces competition from Purple, an early pioneer in online beauty retailing founded in 2011; NewU, a smaller company based in Ghaziabad; and Blue Heaven Cosmetics, an older Delhi-based company with 4.46% of Nykaa's revenue. Sephora International is also making inroads as a French competitor in India's growing cosmetics market. Additionally, e-commerce giants Flipkart and Amazon pose a challenge with their multi-brand offerings and large customer traffic.

    Original Description:

    Business model of Nykaa

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    Nykaa faces competition from Purple, an early pioneer in online beauty retailing founded in 2011; NewU, a smaller company based in Ghaziabad; and Blue Heaven Cosmetics, an older Delhi-based company with 4.46% of Nykaa's revenue. Sephora International is also making inroads as a French competitor in India's growing cosmetics market. Additionally, e-commerce giants Flipkart and Amazon pose a challenge with their multi-brand offerings and large customer traffic.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    520 views3 pages

    Nykaa

    Uploaded by

    Upamanyudutta
    Nykaa faces competition from Purple, an early pioneer in online beauty retailing founded in 2011; NewU, a smaller company based in Ghaziabad; and Blue Heaven Cosmetics, an older Delhi-based company with 4.46% of Nykaa's revenue. Sephora International is also making inroads as a French competitor in India's growing cosmetics market. Additionally, e-commerce giants Flipkart and Amazon pose a challenge with their multi-brand offerings and large customer traffic.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    Nykaa Competitors

    • Nykaa being an online marketplace exclusively for beauty and body care products has competition from the
    following:
    1) Purple- A company founded in the year 2011 and a pioneer in the online beauty product retailing segment

    2) NewU- Another company founded in Ghaziabad, Uttar Pradesh in the year 2007 which has small market share

    3) Blue heaven cosmetics- A very old company founded in the year 1974 and headquartered in Delhi. It has a revenue of about 4.46%
    of that of Nykaa.

    4) Sephora International- A French cosmetic company, it is making a mark in the India’s booming cosmetic Industry.

    • The main competition it faces from e-commerce sites like Flipkart and Amazon which sell multi-brand products as a sub- category,
    through their websites
    • The traffic to these sites are huge and millions shop from these sites everyday, posing a big challenge for the company to emerge as a
    differentiator in the business
    Digital presence comparison between Nykaa,
    Purple and Sephora

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