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  • Prioritizing Channels Effectively - Ruta Dulce: Cristhian Romero Lina Roa Sara Vasquez

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    Diego Ochoa
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    The document presents a matrix to help prioritize marketing channels. The y-axis measures targeted shopper relevance from low to high, while the x-axis measures barriers to implementation from low to high. Channels like hypermarkets, online, restaurants and iconic stores have high targeted shopper relevance but also high barriers to implementation, while channels like discount stores have low targeted shopper relevance but also low barriers to implementation.

    Original Description:

    PRESENTACIÓN CHANELS

    Original Title

    Channels

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    The document presents a matrix to help prioritize marketing channels. The y-axis measures targeted shopper relevance from low to high, while the x-axis measures barriers to implementation from low to high. Channels like hypermarkets, online, restaurants and iconic stores have high targeted shopper relevance but also high barriers to implementation, while channels like discount stores have low targeted shopper relevance but also low barriers to implementation.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    6 views4 pages

    Prioritizing Channels Effectively - Ruta Dulce: Cristhian Romero Lina Roa Sara Vasquez

    Uploaded by

    Diego Ochoa
    The document presents a matrix to help prioritize marketing channels. The y-axis measures targeted shopper relevance from low to high, while the x-axis measures barriers to implementation from low to high. Channels like hypermarkets, online, restaurants and iconic stores have high targeted shopper relevance but also high barriers to implementation, while channels like discount stores have low targeted shopper relevance but also low barriers to implementation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 4

    PRIORITIZING CHANNELS

    EFFECTIVELY – RUTA DULCE


    Cristhian Romero
    Lina Roa
    Sara Vasquez
    2
    High targeted-shopper relevance

    Corporation Iconic Store


    Hypermarkets Online Restaurant

    Corporation
    Hotels

    High barriers to implementation Low barriers to implementation

    Discount
    Stores

    Low targeted-shopper relevance


    Thanks!
    4

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