MEDIA AND INFORMATION LITERACY (MIL)

1. Introduction to Media and

Information Literacy (Part 1)

Mr. Raymundo P. Calinog Jr. • Communication,

Information
Media, and
Goa National High School • Media and Information Literacy
Goa, Camarines Sur (MIL)
MIL PPT 01, Updated: December 8, 2016
Learning Competencies
The learners will be able to…
 describe the nature of communication and the
concepts related to it (SSHS);
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1); and
 identify the similarities and differences of media
literacy, information literacy, and technology literacy
(MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media and Information Literacy: A Composite Idea
D. Performance Task- Written Work
1. Cooperative Work
 FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• How do we
communicate?
• Why do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
 the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
What is understanding
communication? (http://dictionary.cambridge.org)
 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

 TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

 Formative Assessment: Recitation

What have you

learned about
communication after
studying the different
models?

Photo Credit: https://www.pinterest.com/pin/157837161915025462/

 Picture Analysis

Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
Photo Credit: http://www.quickmeme.com/p/3w26jo
 How is communication affected by media
and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT: RECITATION
 How does Facebook serve as a
tool or medium for
communication?
 How did Facebook affect the
way people communicate with
each other?
 How did Facebook affect the
quantity and quality of
information available to people?
 VIDEO PRESENTATION

Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
 TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
Graphic Organizer: Media Literacy, Information
Literacy, and Technology (Digital) Literacy.

Media
Literacy

Technology
Information
(Digital)
Literacy
Literacy
 Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

 MEDIA AND INFORMATION LITERACY (MIL)
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
PERFORMANCE TASK-WRITTEN WORK
COOPERATIVE LEARNING

Photo Credit: http://www.mnlegalservices.org/on-demand/ondemandbestintereststaxesand

 Performance Task- Written Work
Cooperative Learning: Facebook’s Communication Model
 Group of 3 students  Time Allotted: 50 minutes
Part I
A. Create a model showing the communication process
in Facebook. Name your communication model (5
points)
B. Briefly explain the different components (e.g. sender,
receiver, channel, events, feedback, etc.) in your
communication model (5 points)
 Performance Task- Written Work
Cooperative Learning: Facebook’s Communication Model
Part II
A. Essay. Answer in not less than 3 sentences. (5
Points)
1. How is communication affected by media and
information in your communication model?
REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/communicati
on-models/page/2/
REFERENCES
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/0022/002246/22465
5e.pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/
Workshops/RDTC_15ch/S6D3-Ramon.pdf