Seminar Nasional – Aula Gedung F FKIP UNS, 08 Desember 2018

HOW TO BE A GREAT CREATIVEPRENEUR IN DIGITAL BUSINESS

Menumbuhkan Budaya Creativepreneur

bagi Millennials’s di Era Bisnis Digital

Dr. Wahyudi Sutopo, ST., M.Si

Dosen Mata Kuliah Teknoprenership
Kepala Program St udi Teknik I ndustri - Uni versitas Sebelas Maret
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Outline
1.EraBisnisDigital & Creativepreneur

2.BudayaEntrepreneurship

3. Creativepreneur: Yes We Can

4.MitigasiRisikodanKegagalan

5.A Great Creativepreneur In Digital Business

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1. Creativepreneur & Era Bisnis Digital
Economy Digital  Digital Business

Digital
(growth,
productivity,
competitiveness)

Source: McKinsey & Company

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1. Creativepreneur & Era Bisnis Digital
Gartner's Digital Business Development Path

Gartner predicts
that by 2020, 75%
of business will be
digital businesses
or preparing to
become one.

Source: https://www.forbes.com/sites/gartnergroup/2014/08/26/where-are-you-on-the-digital-business-development-path/#3c14cb4d4d47
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1. Creativepreneur & Era Bisnis Digital
The full vertical and horizontal operational value chains

Source: https://www.pwc.com/gx/en/industries/industry-4.0.html
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1. Creativepreneur & Era Bisnis Digital
Millennials’s

Source : https://medium.com/scout-design/millennial-driven-design-292c3328c72
 1. Creativepreneur & Era Bisnis Digital
Creativepreneur – Success Story
https://creativepreneurevent.com/

https://creativepreneurevent.com/
• Indonesian artificial intelligence (AI) startup - Kata.ai, the startup formerly
known as YesBoss, raises US$3.5M in Series A funding round
(https://e27.co/kata-ai-startup-formerly-known-yesboss-raises-us3-5m-
20170829/
• Pada 9 Oktober 2018 lalu, startup pergudangan Waresix mengumumkan
telah mendapat pendanaan Pra Seri A sebesar US$1,6 juta (sekitar Rp24
miliar) dari East Ventures, Monk’s Hill Ventures, SMDV, dan Triputra Group.

https://www.teepublic.com/tote/2679609-creativepreneur-definition
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1. Creativepreneur & Era Bisnis Digital CREATIVEPRENEUR, 08 Des 2018

Creativepreneur Definition

Basic working creativepreneur is

creativity, creativity was the one who
led a Creativepreneur start a business
concept, then executes it into
a real business. Creativepreneur itself
comes from the idea of ​"a
businessman who always think" out of
the box "and create things that
are innovative with new added value"

Source: http://creativeofbook.blogspot.com/2016/05/creativepreneur-is.html
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2. Budaya Entrepreneurship
Merupakan Budaya Kerja UNS – Dosen, Karyawan & Mahasiswa

Source: UNS- ACTIVE

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2. Budaya Entrepreneurship
Bagian dari budaya ACTIVE
NILAI BUDAYA DEFINISI ASPEK
“ACTIVE”
6. Kemampuan mengolah  KEMANDIRIAN

ENTREPRENEURSHIP
sumber daya yang ada  KREATIFITAS
menjadi suatu produk dan  NILAI TAMBAH
jasa yang mempunyai nilai
tambah dan mencari benefit  KEWIRAUSAHAAN
/ keunggulan dari peluang BIDANG SOSIAL,
yang belum digarap orang PENDIDIKAN, TEKNOLOGI
lain. DAN EKONOMI.
 KESEJAHTERAAN

Source: UNS- ACTIVE

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3. Creativepreneur: Yes We Can
Business Ideas (1) : Program Kreativitas Mahasiswa
Praktek perancangan (design) + teknoprenership  berlimpah ide PKM

Kemampuan Keahlian

Kegiatan
yang cerdas
dan kreatif
dalam Bidang
Kerjasama Ilmu Yang
Sikap
Tim Ditekuni

Tanggung
Jawab
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3. Creativepreneur: Yes We Can
Business Ideas (2)

https://www.pinterest.com/CourtneyBorek/creativepreneur/
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3. Creativepreneur: Yes We Can
Survive The Valley Of Death

The Value of Death in Technology

Commercialization

There should be a bridging system

between technology development and
commercialization in order to ensure the
commercialization potency of research
output does not fall into valley of death
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3. Creativepreneur: Yes We Can
A person develop a business through innovations and technology

http://lpik.itb.ac.id/tenant
Seleksi Calon Tenant

Kuliah Calon Tenant Presentasi Business Plan

KWU/Teknoprenership
Calon
Mahasiswa
Tenant
1

Inventor - Creativepreneur Interview Tenant

2
Invensi Teknologi
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3. Creativepreneur: Yes We Can
Incubation Process
3 – 9 Bulan 6 - 24 Bulan 6 - 12 Bulan
Pra Inkubasi Inkubasi Paska Inkubasi
Talent Scouting Kemitraan Alih Teknologi & Aksesibilitas
Bisnis Produksi Masal
Temu Bisnis

Business Development
Ide Bisnis Akselerasi Bisnis
& Market Enabling
Produk TRL ≥ 7 Certified Product Produksi Masal

Calon Tenant Tenant PPBT

Potensi Pendanaan
APBN Pemerintah
Bank, Koperasi simpan pinjam,
CSR, Angel Investor
Riset Pemerintah, Founder kop. jasa keuangan syariah venture,
Venture Capital Firms & Corporate
investor strategis
Investor

Sumber : BIT - BPPT

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3. Creativepreneur: Yes We Can
Top Incubators And Accelerators That Can Help Your Startup

1. Indigo Incubator
2. Ideabox. ...
3. BNV Labs. ...
4. 1000 Digital Startup. ...
5. Bekraf for Pre-Startup (Bek-up) ...
6. Plug and Play. ...
7. GnB Accelerator. ...
8. Google Launchpad Accelerator. Photo Courtesy: Miguel Feldens (LinkedIn) ...
9. Founder Institute. Photo Courtesy: Topica Founder Institut

Source: 10 Top Incubators And Accelerators In Indonesia That Can Help Your Startupdas.html
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4. Mitigasi Risiko dan Kegagalan
Obstacle in Technology - Start Up Commercialization

Institutional (Sutopo, 2014)

• Technology Transfer Service Unit: Incubation Process, IPR Management, Business Partner Networking,
Funding Facility
• University: Technology Transfer Service Socialization, Commercialization Incentives, Award for Inventor,
Commercialization Policy

Tenant (Cakrasiwi, 2015)

• Technical Problem (73,33%)
• Administrative Problem (53,33%)
• Human Resources and Marketing Problem (46,67%)
• Finance Problem (40%)
Literature
• Abdulahad, B. M. & Ismail, K. : relationship university-industry, role of financial support,
insufficient business skill of researchers
• Khademi, T. & Ismail, K. (2013): researcher’s perception, hold back commercialization, low
integration, networking, commercialize new-stage technology, unavailable funding, market research,
commercialization process management
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4. Mitigasi Risiko dan Kegagalan
Survive The Valley Of Death

Challenges to
Technology
Recognition of potential
Commercialization1
Avoiding technology push

Focusing on market pull

Regulatory hurdles

Access to capital

Management
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5. A Great Creativepreneur In Digital Business
Mahasiswa berjiwa Creativepreneur  proposal bisnis  Inkubasi  tenan
berkualitas  A Great Creativepreneur In Digital Business
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Curiculum Vitae, Update on: Des 08, 2018
CREATIVEPRENEUR, 08 Des 2018

Dr. Wahyudi Sutopo, ST., M.Si, IPM

Insinyur Profesional Madya (IPM), Lektor Kepala di Program Studi Teknik Industri UNS
E-mail : wahyudisutopo@staff.uns.ac.id; Mobile : (+62) 81548747464
Ia memiliki kualifikasi profesional sebagai Insinyur Profesional Madya (IPM), sejak 2016. Latar belakang pendidikannya
adalah Doktor (Dr) dalam bidang Teknik & Manajemen Industri dari Institut Teknologi Bandung, pada tahun 2011;
Magister Ilmu Manajemen (M.Si.) dari Universitas Indonesia pada tahun 2004, dan Sarjana Teknik Industri (S.T.) dari
Institut Teknologi Bandung pada tahun 1999.
Ia menjadi Kepala Program Studi Sarjana Teknik Industri, sejak bulan Juni 2015 s/d bulan Juni 2019. Ia juga menjadi
Auditor Aset Satuan Pengawas Internal (SPI) sejak Jan-2014 sd sek. Sejak tahun 2014 s/d sekarang, ia menjadi ketua
grup riset Rekayasa Industri dan Tekno Ekonomi (RITE). Area keminatan penelitiannya pada bidang Logistics & Supply
Chain Management, Engineering Economy & Cost Analysis, dan Technology Commercialization. Ia telah mendapatkan
lebih dari 25 hibah penelitian dan telah mempublikasikan lebih dari 85 artikel yang indexed oleh SCOPUS (Author ID:
42062336300, Total citations: 142; h-index: 6). Internasional Jurnal yang telah mempublikasikan tulisannya antara lain
Int. Journal on Electrical Engineering and Informatics, Int. J. of Logistics Systems and Management, The International
Journal of Logistics and Transport, ASOR Bulletin, Technologiest, dan ITB Journal of Engineering Science. Ia telah
menulis 3 buku ajar dan 7 chapter books.
Ia telah membimbing mahasiswa Ph.D, 1 telah lulus sbg co-supervisor @ Universiti Teknologi Malaysia (2016);
Mahasiswa Magister: 4 telah lulus, 3 mahasiswa sedang jalan (Location–Allocation; s-SCM, Technology
Commercialization); Undergraduate students (B.S) – 70 telah lulus dan 5 mahasiswa sedang jalan.
Thank You
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