.

FINAL PRESENTATION 2018-20

 CAGR 27.86%
Important Facts: 120
100
103.7
4th largest sector in the economy, 80
60
Market size of around US $53 billion in 40 53
FY18 (US$ 103.7 bn by 2020). 20
0
India is 12th largest consuming country in 2018 2020
FMCG market in INDIA (US$ Bn)
the world.
INDIAN FMCG market segment
contribution to GDP (IN %)
Baby Care, 2
Fabric Care, 15 Others
Food Products
Others, 43
Hair Care
Household
Personal Care,
22 OTC Products
Personal Care
Fabric Care
OTC Products,
4Household, 4 Hair Care, 5 Food Products, Baby Care
5
 FMCG MARKET SEGMENT

FMCG

HOUSEHOLD &
FOOD & BEVERAGE HEALTH CARE PERSONAL CARE
(19%) (31%) (50%)

BAKERY PRODUCTS,
CHOCOLATES, SNACKS, ICE ORAL CARE, SKIN CARE,
OTC PRODUCTS
CREAM, TEA/COFFEE, FACE WASH, HAIR CARE
FRUIT, VEGETABLE

FMCG - food and beverages -19 % of the sector, healthcare 31%

and household and personal care 50%.
 Historical growth pattern
FY20 103.7

FY18 53

FY16 49

FY14 47.3

FY12 36.8

FY10 30.2
0 20 40 60 80 100 120
In Bn

Reasons for the growth:

-Jan Dhan Yojana & the direct transfer of subsidies.
-The cumulative effect of lower oil & commodity prices are expected to contribute significant structural change
in economy.
-Implementation of GST, expected to have wide ranging positive impact.
-Strong GDP growth and rise in employment.
-The 7th pay commission recommended 23.55% hike, on an average, in salaries.
 Bargaining
power of
PORTER’S consumers-
MODERATE

FIVE Threat of Barriers to

Intensity of
Substitutes-
FORCE rivalry- HIGH
HIGH
entry-
MODERATE

MODEL
Barriers to
entry-
MODERATE
NAME OF THE COMPANY PARLE AGRO
TYPE Private Limited
INDUSTRY FMCG, Food & Beverage
FOUNDED 1985
FOUNDER Chauhan Family
HEADQUARTERS Mumbai, India
AREA SERVED Worldwide
KEY PEOPLE Prakash Chauhan
(Chairman & MD)
Schuana Chauhan (CEO)
Alisha Chauhan (Director)
Nadia Chauhan (Director)
PRODUCTS Frooti
Appy,
Frooti Fizz Parle Agro is one of the biggest organisation. With brand it
Appy Fizz has won the hearts of customers.
Bailley Introduced India's 1st manglietia drink in a tetra pack,
NUMBER OF EMPLOYEES 5000 alternately Appy. One of the products of Parle Agro, Appy
REVENUE 5000 CRORE Fizz, the country's 1st shining fruit drink.
WEBSITE http://www.parleagro.com/
 S W O T
Strength Weakness Opportunities Threats

1. Retaining loyal
1. Low Price 1. Highly advertised
1. Improper and retailers or
2. Sizeable market brand such as Pepsi
irregular supply wholesalers
share in tetra pack and Coca Cola
2. Poor Packaging 2. Changing consumer
segment. 2.Margin war among
3. Lack of schemes for preferences
3. Diversified product the major brands
retailers and 3. Increasing demand
range 3.Rise in the cost of
distributors for sugar free
raw materials
Product line extension
Products Offered by
PARLE AGRO

Coca Cola

PEPSI

PepsiCo
 COMPETITOR ANALYSIS
NAME PRODUCT MARKET SHARE IN %

COCA COLA MAAZA 19 Parle should apply different marketing

ITC LIMITED B.NATURAL 19 strategy to gain more market share.
DABUR REAL 18
PEPSI TROPICANA 13
PARLE FROOTI 13
PEPSICO SLICE 11
PRO SOYA’S Market Share
GODREJ JUMPIN 2 NESTLE
MANPASAND MANGOSIP 2 MANPASAN PARLE COCA
D
NESTLE MILO 2 GODREJ COLA

Pro Soya’s Pro soya 1

PEPSICO PEPSI

From this chart it is clearly understood that the major ITC

LIMITED DABUR
competitors are Coca Cola, ITC, Dabur &Pepsi.
 MARKETING

STRENGTH:
Market Leader in NCSD -60%
SWOT ANALYSIS:
Innovation- introduced first Tetra Pack, PET bottle.
Frooti is a health drink
WEAKNESS:
Target audience- Kids.
STRENGT WEAKNES
H S No Brand expansion, no brand ambassador
OPPORTUNITY: Margin gives to retailers & distributors is less.
Increasing health awareness.
THREAT
OPPORTU Huge untapped market in other flavours.
NITY
Great space to expand in soft drink.

THREAT:
Decreasing share in NCSD category-because of Tropicana & Real.
Consumer Preference.
Competition with global brand- Pepsi & Coke.
https://en.wikipedia.org/wiki/Parle_
 MARKET MIX
PRICE:
PRODUCT:
FROOTI MANGO & GREEN MANGO TETRA PACK PET BOTTLE
PACKAGING PACKAGING

PRODUCT 15 Rs
160 ml 10 Rs 250 ml
25 Rs
500 ml
200 ml 14 Rs 45 Rs
1000 ml
60 Rs
4 PS
PLACE
250 ml 15 Rs 1500 ml
PRICE

PROMOTIO PLACE:
PROMOTION: N

International - JAPAN, AUSTRALIA,

THAILAND, SINGAPORE, UAE, USA, U.K. in
India:
Distribution channel - 1500 Wholesalers &
distributers, 10 lakes retail outlets
Available in- Grocery shops, supermarkets,
discount stores, corner shops.
 SEGMENTATION TARGETING
POSITIONING (STP)
SEGMENTATION

• IDENTIFYING DIFFERENT GROUPS OF

CUSTOMERS • Income greater than
10,000
TARGETING SEGMENTATION • For masses.
• Very cheap price
and healthy drink
• SELECTING WHICH SEGMENT(S) TO SERVE and non-carbonated
drink
POSITIONING • Target Market:
TARGETING Recreational, Kids,
• IMPLEMENTING CHOSEN IMAGE AND APPEAL Lifestyle, Sports,
TO CHOSEN SEGMENT Fitness, Health
• PRODUCT – PRICE- PROMOTION - • Cool, Trendy &
DISTRIBUTION Youthful.
• YO Frooti, Bindass
POSITIONING campaign.
• Ads for showcasing
how consumer
connect with Frooti
 PRODUCT LIFE CYCLE (PLC)
• Frooti launched in 1985
INTRODUCTION
• Still hold the dominant position.
MATURITY
DECLINE
INTRODUCTION • Healthy drink as compared to
carbonated drink
GROWTH
• Positioned as a mango drink i.e.
“fresh & juicy”, for over 7 yrs.
GROWTH • Introduced a series of new variants
and packaging.

• In late 90’s it achieved its maturity

FROO
stage, it was facing stagnation in
TI
MATURITY sales. Tried Orange & Pineapple
variant but both failed.

• Frooti even hasn’t attained its

Each item need a life span, which will be decline stage, it is now confronting
separated under four phases. DECLINE stagnation with a market share of
75%-85%.
Introduction, Growth, Maturity, Decline.
 BUSINESS FINANCE
Gross profit Net profit

2016 (in 2015 (in Cr) 2016 (in Cr) 2015 (in Cr)
Cr)
Net Sales 1392.9 1251.8
Net Sales 1392.98 1251.7894
Profits After 111.8 107.17
Gross Profit 524.6 467.6 Tax

Company is able to increase its Gross Though the Net Sales is increased but the Net
Profit because its Net Sales is increasing Profit is not increased as per Sales i.e. cost is
year by year. increased.
 RATIO ANALYSES

2016 (in Cr) 2017 (in Cr)

Current ratio 1.9303 1.7489
Quick ratio 1.9303 1.0270
Debt/Equity ratio 0.1115 0.6672
Working capital 7.3917 5.1893
turnover ratio
 RECRUIMENT SOURCE OF THE COMPANY
The eligible and suitable candidates required for a particular job are available
through various sources. These sources can be divided into two categories,
as shown in Figure-
SOURCES OF MANAGERIAL RECRUITMENT

PROMOTION
PRESS ADVERTISEMENT

RETIREMENTS
CAMPUS INTERVIEW

FORMER EMPLOYEES PLACEMENT AGENCIES

INTERNAL ADVERTISEMENT EMPLOYMENT EXCHANGE

WALK -IN INTERVIEW

TRANSFER
E- RECRUITMENT

COMPETITORS
 Selection process & Training Methods
SELECTION PROCESS TRAINING METHODS

SCREENING
OF THE
APLLICATION

ON- THE- • Training is provided in the

JOINING TELEPHONIC JOB practical condition according to
FORMALITIES INTERVIEW
TRAINING the job.

SELECTION • Vestibule Training Method

PROCESS OFF-THE- • Role Playing Method
JOB • Movies/videos/computer-based
FINAL TRAINING training
TEST
SELECTION • Discussion

INTERVIEW
 EMPLOYEE BENEFIT PROVIDED

Insurance & Family & Financial & Vacation & time Professional
Perks & benefits
health parenting retirement off support

• LIFE • EMPLOYEE • WORK FROM • PENSION PLAN • VACATION & • DIVERSITY

INSURANCE. DISCOUNT. HOME. • RETIRE PLAN PAID TIME OFF PROGRAMME
• DENTAL • EMPLOYEE CAR. • CHILD CARE. • PERFORMANCE • SICK LEAVE • JOB TRAINING
INSURANCE. • FREE LUNCH. • FLEXIBLE HOUR. BONUS
• DISABILITY • GYM • UNPAID • EQUITY
INSURANCE. MEMBERSHIP. EXTENDED
• VISION • EMPLOYEE LEAVE.
INSURANCE. ASSISTANT
• HEALTH-CARE & PROGRAMME.
INSURANCE
 CAREER PLANNING

Sales and Maintenance Human

Marketing Purchase resource
Accounts management Administration
and finance

Material Quality
Programming
management develop-
and design
ment
Production Corporate
planning
 ORGANISATIONAL CULTURE

Co-Workers are very Cooperative.

Peers are very helpful.
Work Culture is good and
Competitive working environment.
supportive.

Profiles are very good.

Management is Good.
Employees are happy to accept
Challenging Work.
any challenge.

Easy accessible location and good Professional Growth, Proper Work

working time. oriented, Motivational, Innovative.
THANKYOU