Introduction

Companies are no longer meeting the needs of

their consumers, in this case Millennials, and
instead of adapting to the habits of this
generation, they are seemingly blaming it.
1

This conversation stems from the Millennial

generation’s disruptive spending habits which
often focus on food, education, and online
purchasing.

Marketers must be able to target the

generational differences in order to attract and
retain the Millennial consumer.
Issues
Marketing to
Millennials
Shopping UX, Food as
Healthcare, Education & Debt
Shopping UX - Digital vs
Physical

Baby Boomers Millennials

❖ Pre-purchase behavior ❖ Pre-Purchase behavior
❖ Brick-and-mortar ❖ Online Shopping 3
❖ Reviews ❖ Reviews
❖ Use of technology ❖ Use of technology
➢ 16.4% shop online ➢ 40.7% shop online
➢ 36.8% use their
➢ 4.8% use their
mobile phone
mobile phone
 Food as Healthcare
Meals Healthcare
❖ Millennials
❖ 2.3% of Millennials have their ➢ 25% watch their weight
meals in a restaurant ➢ Most cannot afford
➢ Millennials have a focus healthcare
upon convenience ➢ Claim too busy to eat a 4
full meal
❖ Baby Boomer
❖ 1.8% of Baby Boomers have their
➢ 35% want to lose
meals in a restaurant
weight
➢ Baby Boomers do not have
➢ They can afford
the same mentality
healthcare
➢ Not as busy to eat a full
meal
5
Education & Debt
Average Tuition Costs (1997/1998-
2017/2018)
❖ Average tuition and fees at private 6
National Universities +157%
❖ Out-of-state tuition and fees at
public National Universities +194%
❖ In-state tuition and fees at public
National Universities +237%
 Marketing
Opportunities
Recommendations for
Marketers
8
Social & Web Services
Millennials opt for entertainment over all else if forced to
choose.

Another area of interest in targeting Millennials is social media.

The Millennial generation has greatly extended the use and
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impact of social media platforms using them to engage with
brands, find jobs, and connect with friends.

Knowing this, companies can position their products and

services on social media platforms in way that may have been
thought of as unsuitable, or impossible, in the past.

Since Millennials are so financially critical and incredibly diverse,

companies must be able to pivot strategies quickly and stay up
to date unlike in past traditional marketing campaigns.
 “
Social media, especially
as it applies to
Marketing, is about the
smart use of natural
conversation channels
that develop between
individuals.
- Dave Evans, Social Media Marketing: An
Hour A Day

10
THANKS!
Any questions?
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By: Jennifer Holloway, Harrison Klee,

Danielle Lehner, Han Zhou, Adrian Avalos
Works Cited
Evans, D. (2013). Social media marketing.: An hour a day. Indianapolis, Ind: John Wiley.

Fromm, J. (2017, May 01). How To Sell To Millennials: Always Be Collaborating, Not Closing. Retrieved
April 17, 2018, from https://www.forbes.com/sites/jefffromm/2016/05/01/how-to-sell-to-
millennials-always-be-helping-not-closing/#21c326097a55

Millennial generation is bigger, more diverse than boomers. (n.d.). Retrieved April 17, 2018, from
http://money.cnn.com/interactive/economy/diversity-millennials-boomers/
12
Oyedele, A. (2018, March 04). Millennials' eating habits are wildly different from their parents' - and the
food industry has to face urgent consequences. Retrieved April 17, 2018, from
http://www.businessinsider.com/how-millennials-eating-habits-differ-from-baby-boomers-2018-
3

Pozin, I. (2016, October 26). 5 Ways Companies Need to Market to Millennials in 2017. Retrieved April 17,
2018, from https://www.inc.com/ilya-pozin/5-ways-companies-need-to-market-to-millennials-in-
2017.html

The Generational Shift: How to Adapt Your Sales Organization. (n.d.). Retrieved April 17, 2018, from
https://www.salesforce.com/quotable/articles/adapting-your-sales-org-to-generational-shift/