How to promote our Brand/Product

through Roadshow
 Introduction
• Roadshow Advertising services means where we use Mobile
vans in the market to promote your brand/product in the market.
• There are many advertising companies in Tamil Nadu to carry
out the Mobile van advertising or Roadshow marketing.
• A road show is a series of marketing events comprised of
business meetings and conferences.
• During a road show, which is organized across different
geographic regions and cities, the top management teams of a
firm offering securities talk to the potential buyers as well as
opinion makers such as analysts and brokers.
 Important of Roadshow
• Road shows are an important part of an initial public offering
(IPO) process because they enable favorable opinions, making
for the successful closing of the offer.
• Sometimes no-deal road shows are also organized to
communicate with the public and the opinion makers in order
to improve public perception about a company or a group of
companies when no sale of securities or other assets is
planned.
 Advantages of exhibiting at trade shows
• The benefits of exhibiting
include:

1. Raise awareness

2. Meet in person

3. Networking

4. Launch new product

5. Build your database

• Raise awareness – exhibiting at industry events is a good way
to raise your profiles and generate brand awareness. As well as
taking a stand at an event, there are usually other advertising
and sponsorship opportunities.
• Meet in person – meeting face-to-face with potential
customers is a great way to start building relationships.
• Networking - trade shows are a great way to meet potential
new customers, suppliers and to learn more about your
competitors.
• Launch new product – trade shows are a good place to
introduce a new product or service. Being able to explain your
offering in person and answer questions is ideal if your
product is innovative.
• Build your database – meeting with potential customers at an
exhibition helps you to start building your marketing lists and
generate qualified sales leads.
6 Simple Steps To Organising A Successful
Roadshow
• Set your objectives and expectations.

• Select the locations and venues.

• Pick the right timing.

• Make it creative and engaging.

• Leverage contacts and sponsors.

• Promote and then promote some more.

 Conclusion
• Roadshows are half-day events that bring
customers, prospects, and partners
together for thought leadership, product
demonstrations, and networking. Many
companies do roadshows for a variety of
reasons. For Marketo, the roadshows
bring marketers from around the globe
into the Marketo Marketing Nation.