Professional Documents
Culture Documents
Corporate Social Responsibility, Citizenship, and Diversity: © Routledge
Corporate Social Responsibility, Citizenship, and Diversity: © Routledge
Corporate Social Responsibility, Citizenship, and Diversity: © Routledge
© Routledge
Corporate Social Responsibility and Citizenship
© Routledge
Corporate Social Responsibility (CSR)
© Routledge
Figure 4.1 Arguments For and Against Corporate Social Responsibility
© Routledge
Figure 4.2 Levels of Corporate Social Responsibility
© Routledge
An Overall Approach to CSR
The Situational
Approach to CSR
© Routledge
Figure 4.3 Stages of Corporate Citizenship
Stage 5. Transform
Change the game (Unilever)
Stage 4. Integrated
Partnerships, triple bottom line
(AT&T)
Stage 3. Innovative
Stakeholder management (Baxter
and ABB)
Stage 2. Engaged
Philanthropy, social issues
(Chiquita and Nestlé)
Stage 1. Elementary
Profit (GE)
© Routledge
Benefits of Corporate Citizenship
Advantages of CSR
Better
Enhanced Customer Awards and
employee
reputation loyalty recognition
relations
© Routledge
Stakeholders and the Triple Bottom Line
Social
Performance
Financial Environmental
Performance Performance
Overall
Performance
of the Firm
© Routledge
Corporate Social Performance (CSP)
© Routledge
Diversity
• Diversity
The degree of differences among members
of a group or an organization.
• Protected classes/groups
Groups legally protected by EEO laws from
workplace discrimination include: race/ethnicity,
gender, age, ability, religion, and others.
• The Equal Employment Opportunity
Commission (EEOC)
Created in 1964 as the major federal agency to
administer and enforce job discrimination laws to
provide equal employment opportunity for all.
© Routledge
Discrimination in the Workplace
© Routledge
Figure 4.4 Employment Laws and Executive Orders
© Routledge
Figure 4.4 Employment Laws and Executive Orders
© Routledge
Figure 4.4 Employment Laws and Executive Orders
© Routledge
Diversity and Minority Progress
90% 85%
80%
80%
70%
70%
60%
50%
40%
30%
20%
14%
11% 9%
10% 7% 8%
5% 5% 4% 4%
0%
Percentage of Workforce Management Jobs Professional Jobs
© Routledge
Benefiting from CSP
Business Nonmarket
and Market Strategies
© Routledge
Key Terms
© Routledge