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  • Recess: Relax

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    Divya Lakshmi
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    The document provides information about a five year old company called Sequoia that offers stress management techniques. It discusses the company's vision of enabling mankind to leverage stress and its mission of offering management techniques to individuals to combat ill-effects of stress. It then lists some of the services offered like yoga, pilates, gym and workshops. It also outlines the company's branding strategy and annual budget allocation targeting different audiences. Finally, it mentions ways to measure and review the success of branding like monitoring market share, sales turnover and customer loyalty.

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    Recess

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    The document provides information about a five year old company called Sequoia that offers stress management techniques. It discusses the company's vision of enabling mankind to leverage stress and its mission of offering management techniques to individuals to combat ill-effects of stress. It then lists some of the services offered like yoga, pilates, gym and workshops. It also outlines the company's branding strategy and annual budget allocation targeting different audiences. Finally, it mentions ways to measure and review the success of branding like monitoring market share, sales turnover and customer loyalty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    20 views10 pages

    Recess: Relax

    Uploaded by

    Divya Lakshmi
    The document provides information about a five year old company called Sequoia that offers stress management techniques. It discusses the company's vision of enabling mankind to leverage stress and its mission of offering management techniques to individuals to combat ill-effects of stress. It then lists some of the services offered like yoga, pilates, gym and workshops. It also outlines the company's branding strategy and annual budget allocation targeting different audiences. Finally, it mentions ways to measure and review the success of branding like monitoring market share, sales turnover and customer loyalty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    RECESS

    RELAX | REJUVENATE | REJOICE


    PRESENTED BY:

     ANNIE PHILLIP
     ENRICO FERNANDES
     PLASY FERNANDES
     PRAJAKTA WADKE
     SNEHAL NAIR
     SHWETHA SALIAN

    MHRDM – SECOND YEAR


    About Us
    We are a five year old company Sequoia portfolio
    company with headquarters in Churchgate,
    Mumbai and branch offices in Dadar and Borivli,
    Mumbai.

    Our growth can be attributed directly to the


    trust our customers have in us, and the benefits
    they derive from our expert advice, personalised
    supervision, on-going facility upgrades, result-
    oriented approach, and above all from our know-
    how and experience in this field.
    Company Objective

    VISION
    Enabling mankind to leverage stress

    MISSION
    Offering management techniques to individuals
    to combat the ill-effects of stress
    Core Values
    We are passionate about our profession, our business and our
    company. This means that we have a powerful, compelling
    emotional feeling about what we are doing

    We are creative in our approach We are disciplined in


    to our clients, work environment, everything that we do in the
    and business strategy. This workplace. This means that
    means that we are committed to we behave in accord with
    transcending traditional rules of conduct and with a
    ideas, rules, patterns, and modicum of order maintained
    relationships. by training and control. This
    means that we are
    systematic and process
    driven

    A commitment to candor guides


    A commitment to excellence us in every decision that we
    guides us in every decision that make, everything we say, and
    we make, everything we say, and everything that we do. This
    everything that we do. This means that we are frank, open,
    means that are committed to and sincere in our speech and
    achieving superiority and expression. This means that we
    outstanding results operate without bias and that we
    are fair
    Services offered
     Yoga
     Pilates
     Gym
     Aerobics
     Cre-Active Workshops
     Reflexology
     Reiki
     Clubs (Happy Meters, Trekker’s

    delight, Veggiliscious)
    Branding Strategy

    Research
    Research
    the
    the market
    market

    Define
    Define your
    your
    Don’t
    Don’t give
    give primary
    primary
    up
    up brand
    brand
    message
    message

    Consider
    Consider
    Be
    Be long
    long term
    term
    consistent
    consistent objectives
    objectives
    upfront
    upfront
    Annual Branding Budget Allocation
    Target Audience Media Duration Amount
    Corporates Standees, Handbills, Monthly 1.5 Crores
    Social Media, Sales
    Rep.
    Schools / Standees, Quarterly 1.5 Crores
    Colleges Competitions,
    Sponsorships,
    Sales Rep.
    Housewives and Handbills, Monthly 1 Crore
    Senior Citizens Magazines, Cable TV
    Ads, Sales Rep.
    Local area Internet, Fortnightly Monthly 1 Crore
    Free Classes, Sales
    representatives,
    Sales Rep.
    Measure and Review the success

     Monitor the market share


     Calculate sales turnover
     Measure customers loyalty
     Compute market growth
     Have a contingency planning
    Thank You

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