Watermark Profiling Activity

Case Studies
Introduction to Data Profiling

In heterogenic world with vast technological development we have

enormous data usage with the advent of new data on daily basis. There
are problems with the data since the data is generated through different
and multiple platforms.
Data Issues and Resolution

Issues: Resolution:

Duplicate / Removing duplicacy

Redundant

Maintaining
Inconsistent consistency

Ambiguous Checking ambiguity

Completing the missing

information to turn it
Incomplete to a complete
information
 Data Profiling: Concept

The process of analyzing the content in the data source statistically and collecting the
relevant information through various techniques to ensure accuracy and completeness
of the data.

Why data profiling is required?

 Thorough assessment of data quality

 Understanding the content, structure and relationship of the data
 Purpose and usage of the existing data in the other areas
 Enabling us in the early decision making through understanding the challenges for a
campaign
 Adobe Profiling Activity

Scope of Work:

Profiling of the
Nomination of named accounts
accounts shared by Adobe
team
 Status Of Data Sourced in Q1

Status No of Companies

ACCEPTED 10

IN PROGRESS 203

COMPANIES -SELECTED BY ANAND FOR TELECALLING 27

REJECTED 23

NOT MEETING CRITERIA 3660

Total 3923

Status No of Companies

ACCOUNTS SHARED 28

PROFILED 25

NUMBER NOT FOUND 2

COMPANY CLOSED 1
 Research Status:

Lead Status NORTH1 NORTH2 SOUTH1 SOUTH2 WEST1 WEST2 Grand Total

ACCEPTED 2 2

ALREADY ENGAGED 1 3 2 1 7

DROPPED-RENEWAL ACTIVE 2 1 2 2 1 8

REJECTED 11 2 21 1 35

UPLOADED ON CRM 10 4 6 11 4 12 47

VALIDATION PENDING 174 48 68 68 109 64 531

WORKED IN LAST 1 YR 2 1 2 1 6

Grand Total 201 58 98 85 115 78 636

 Profiling Status:

Status NORTH1 NORTH SOUTH SOUTH WEST WEST Grand

2 1 2 1 2 Total

PROFILED 30 5 11 7 26 5 84

UNABLE_TO_PROFILE 6 4 12 3 8 1 34

Grand Total 36 9 23 10 34 6 118

Microsoft Profiling Activity

• Company Name
• Demographics
• Contact Number / Board line Number
• Company Fax Number
• Website
• Verticals
• Locations
• Employee Count

Profiled • 3 Contact details (CXO/CXO-1/Head from organization, Finance

& IT)
• IT Infrastructure details

Information • Software Details/ Application details

• Communication hardware/software details
• Detailed remarks
SAP Profiling Activity

Basic Profiling Information

• Company Name
• Demographics
• Contact Number
• Locations
• Website
• Turnover
• Employee Count (White collared employee)
• Contact Details (Decision maker / Major Influencer)
• Applications being used in the company
• Pain points / Challenges with the existing application
• Net New / Install Base
 Cisco Deep Dive Profiling For BFSI Accounts

Organization Contact IT
Details: Details Infrastructure
•Demographics •Director Details
Details (Head •Finance Head •Desktop/Laptop
Office) •IT Decision Maker •Server/ Storage
•Board Line
•Communication
Number Logistics Security Upcoming
Solution / IT Spending
•Website Networking Partner / Manpower Expansion
•Locations Plan
Solution Vendor Vendor Plans
•Employee Count •Banking Software
•Permanent / CBS
•Contractual •Other applications
•Security Solutions
•Data Centre
(Locations)
 Profile

Measure Dedupe

Analyse Match

Profiling
Process

Parse Append

Standardize Correct
Project Scope & Delivery

Project Goals

Project
Deliverables

Functions

Tasks

Deadlines
Thank You