A PRESENTATION ON COURIER

SERVICES
BY
COURIER SERVICES
HISTORY OF COURIER INDUSTRY

PRIOR USED SOURCES OF LOGISTICS

WERE
• PIGEONS
• TELEGRAMS
• POSTAL SERVICES
INDIAN COURIER INDUSTRY

• CAME INTO BEING 15-20 YEARS AGO

• MARKET OF 4000 CRORES
• REGISTERED A GROWTH OF 25% PER
ANNUM
• PROMISING FUTURE
DISTRIBUTION OF REVENUE
ORGANISED SECTOR- 64%
SEMI-ORGANISED-26%
UNORGANISED SECTOR-4%
MAJOR PLAYERS
• DHL
• MARKET SHARE OF
64%
• GIANT AMONGST
ALL COURIER
• GATI
SERVICES • WAS SETUP IN 1989
• 2ND LARGEST COURIER
• WORLDWIDE SERVICE PROVIDER
EXPANSION AFTER DHL
• MARKET LEADER • ENJOYS MARKET SHARE
OF 20%
• HAS A GOOD MARKET
GROWTH POTENTIAL
 • DTDC
• DTDC Courier & Cargo
Ltd. is one of the leading
Express distribution company
in India covering both
• FED EX domestic and international
services. Incorporated in the
• WORLDWIDE EXPANDED year 1990,
• GOOD AMOUNT OF MARKWT • DTDC being India’s Largest
SHARE GLOBALLY Delivery Network Company
• ENHANCED TECHNOLOGY serves over 10,000 pin codes
in India and operates
through 240 international
offices across the globe.
SWOT ANALYSIS OF THE
COMPANY
• STRENGTH
• Around 40% annual growth
• Increased multi-use apparitions.
• widely accepted by the people
• WEAKNESS
• inefficient and inappropriate airline
system
• High transportation rates
• OPPORTUNITIES
• profit margin in courier service
industry is about 10%
• huge growth potential
• The tarrifs have been reduced
• infrastructure have greatly improved
• THREATS
• competitors
• unorganized sector contributes only
4%
• The clientele are very demanding
• Increased rates of ATF
MARKET OF MAJOR COURIER
COMPANIES
GROWTH TRENDS OF LOGISTICS
GROWTH

• Freight management, which is non asset based

are rendered by 3PLs account for about 15%
growth.
• 3PLs dealing with cross dock assets which are
low account is likely to register a growth rate of
15%.
• Growth rate for the freight forwarders, which
operate internationally, especially in the zone
where logistics operations take place between
Asia and the United States of America, account
for a growth rate of 15% to 20%.
COMPANY
PROFILE
INTRODUCTION
• DTDC Courier & Cargo Ltd. is one of the leading Express
distribution company in India covering both domestic and
international services. Incorporated in the year 1990, DTDC is in
its 20th year of operations in India.
• It has a large delivery network covering close to 10,000 Pincodes
• . Its efficient international network spans over 240 global
destinations
• Head quartered in Bangalore DTDC has its Zonal offices in
Banglore, Mumbai, Delhi and Kolkata supported by 300 plus own
offices and over 4000 channel partner offices spread across the
country delivering over 100 million shipments every year.
• DTDC has been innovating constantly to provide products and
services that meet customers current and future needs
MISSION

• To focus on Customer Loyalty and make it

the goal of our Organization.
• To encourage our people for adoption of
new technologies, processes and systems
for improved, reliable and speedy service.
• To relentlessly monitor to reach a minimum
net service level of 98% delivery.
VISION

Vision
• To be the most Admired and Successful
Express Distribution Company in India by
meeting and exceeding our Customers'
expectation of services.
STRATEGIC INTENT

• To continuously improve our Line-haul

connections to achieve shortest possible
transit times.
• To impartially select and develop
employees & service partners
(Franchisees) for meeting our quality
service standard.
GOALS AND OBJECTIVES

• WIN-WIN Relationship with everyone

involved in our Business.
• Transparency in all our Transactions.
• Understanding that our service efficiency
is part of customer’s balance sheet.
• Protect the Environment by minimizing
Pollution and Reducing.
National Wastage
SWOT ANALYSIS
STRENGTH OPPORTUNITIES
• 1.Domestic tracking via internet, SMS • 1.Growth potential is high
• 2.DTDC’s E commerce solution that • 2.Profit margin is good
helps with system generated bar- • 3.Demand of consumers is ever
coded waybill at the customer’s increasing
destination facilitating an easy
process.
3.Customers can schedule a courier
pick-up
4.Get customized rate quotes
• 5.Customer can create customized
shipment reports

WEAKNESS
• 1.Does not own freighter aircraft.
• 2.Still developing its overseas THREATS
expansion.
• 1.Increased competitors
• 3.Repeat deliveries leading to higher • 2.More new entrants coming up
cost
• 3.Frieght rates getting higher
MICHAEL PORTERS FIVE
FORCE MODEL
MICHAEL PORTERS FIVE FORCE
MODEL
The threat of substitute products or services
• Following are the present substitutes of couriers and
because of which courier services if facing severe threat :
• Telephone
• E-mails
• Telegraphs
• Fax

The bargaining power of customers (buyers)

• DTDC is not pressurized by customers as DTDC has got
innovations in itself as a result of which it need not worry
about the prevailing competitors. Some of the exclusive
services provided by DTDC includes :
• Fast delivery
• Tracking of the sent couriers through net
• Brand name
INTENSITY OF COMPETITON
COMPETITORS OF DTDC ARE:
• DHL
• ELBEE
• GATI
• FED EX
DIFFERENTIATION STRATEGY
Differentiation is aimed at the broad market that involves the creation of a
product or services that is perceived throughout its industry as unique. The
company or business unit may then charge a premium for its product.
DTDC does believe in differentiating its services from the other courier
services so that it falls out from the rest.
Some of the exclusive services provided by DTDC includes :
• Fast delivery
• Tracking of the sent couriers through net
• Brand name
• Complete E commerce solutions from DTDC
• DTDC offers end to end solutions for the E commerce business. Expert
team within the company develops customised solutions and offers
seamless integration with the customer applications so that customer can
integrate shipping solutions to their E commerce business.
SERVICES PROVIDED BY DTDC
Services provided:
• 1.Domestic tracking via internet, SMS
• 2.DTDC’s E commerce solution that helps with system
generated bar-coded waybill at the customer’s destination
facilitating an easy process.
3.Customers can schedule a courier pick-up
4.Get customized rate quotes
• 5.Customer can create customized shipment reports
• 6.DTDC Indian Address Validation Tool- ensures that
customer-entered shipping addresses
• for the de1stinations are correct at the time of order.
CHALLENGES TO DTDC

• 1.Does not own freighter aircraft.

• 2.Still developing its overseas expansion.
• 3.Repeat deliveries leading to higher cost
BCG MATRIX

QUESTION
STARS MARK
DTDC

CASH COWS DOG

MARKET GROWTH

HIGH LOW
• QUESTION MARK:- DTDC cannot be placed in the question
mark position of the BCG matrix. It doesnot consume much cash
and its market position is also satisfactory. This is the reason
why we cannot place DTDC in the question mark position.
• STARS :- DTDC can be placed in the star position of the BCG
matrix the reason for it is that to be a STAR it is mandatory for
DTDC to have a high market share as well as high growth
potential in the market and the company in stars position
generates huge amount of cash but also invests huge amount of
cash. Therefore I feel that DTDC is best suited to this place.
• CASH COWS:- DTDC cannot be placed here because in this
place the firm invests less or negligible amount of capital and
generates huge returns which is not the case for DTDC..
• DOGS:- This cannot be the place for DTDC as here the firm
tries to divest from the market.
GE / McKinsey Matrix
DTD
C
• In consulting engagements with General
Electric in the 1970's, McKinsey & Company
developed a nine-cell portfolio matrix as a
tool for screening GE's large portfolio of
strategic business units (SBU). This
business screen became known as the
GE/McKinsey Matrix
CAP/SAP OF DTDC
TYPE OF STRATEGIC DEGREE OF ADVANTAGE SUSTAINABILITY OF
ADVANTAGE ADVANTAGE
0 1 2 3 4 5 -1 0 1

SCHEME

SERVICE

QUALITY OF PRODUCT

TECHNOLOGY

TASTE AND PREFERENCES

VARIETY OF PRODUCTS

PACKAGING

PRICE

MARKETING SHARE

IMAGE

SHARE(MONEY)
GRAND STRATEGIES
What is Grand Strategy ?
• Grand strategy is a general term for a broad statement of
strategic action. A grand strategy states the means that
will be used to achieve long-term objectives.
• Grand strategies , often called master or business
strategies, provide basic direction for strategic actions
• Indicate the time period over which long-range
objectives are to be achieved
• Firms involved with multiple industries, businesses,
product lines, or customer groups usually combine
several grand strategies
• Achieving the major long-term objectives of a single firm
 Concentration Strategies

Diversification Strategies

Horizontal Integration
Growth
Strategies Vertical Integration

Joint Venture
Stability
Grand
Strategies
Strategies

Retrenchment Harvesting Strategies

Strategies
Turnaround Strategies

Combination Divestiture Strategies

Strategies
Liquidation Strategies
CONCLUSION

• From the above study on DTDC it can be concluded

that DTDC has got a very opportunistic future if it
keeps in mind the external and internal factors and
formulate strategies accordingly it can provide a
tough competition to te present market leaders of
courier services i.e BLUE DART, DHL etc.
• DTDC has also got some of the exclusive services
which are not provided by any other firms in the
industry. DTDC has got online tracking services and
e-commerce services which are impeccable in itself.
OUR SUGGESTIONS FOR DTDC

• EXPAND GLOBALLY
• OWN A PRIVATE AIRCRAFT
• LOWER THE COSTING OF REPEAT
DELIVERIES
• THANK YOU :
MR. MEHUL KAPADIA
(MANAGER OF DTDC AT SARGAM SHOPPING
CENTER)

SOURCES FROM :
PRINCIPLES OF MANAGEMENT
WEBSITE OF DTDC
WIKIPEDIA

AT LAST TO MUKHERJEE SIR FOR PROVIDING

OPPORTUNITY TO WORK ON THE TOPIC