CLASS

ASSIGNMENTS
MCH230 PUBLIC RELATIONS CASE STUDIES
Individual Presentation (10%)

 Everyone will be assigned to present and

summarize a journal that they have analyzed
during class. Each person will be delegated to
present each week starting next week.
 Each student can only present up to 5
presentation slides ONLY.
 Email me your slides before your presentation to
asil.g@help.edu.my
 The dates will be given during consultation
tomorrow from 1030am-130pm (May 29)
Individual Assignment 1 (20%)
 You will be assigned a case on which they will write an
analysis from the PR Cases textbook.
 This analysis paper (up to 5 pages ONLY) will address what
your theoretical approach to public relations would say
about the case and demonstrate what a practitioner
working from your perspective by answering the questions
that is attached to each case.
 I will grade you on your knowledge of the material, how
well you engage with the material you have researched,
how far beyond the case you take the discussion and how
well you apply the principles of PR to your particular
case.
 Due on Week 6 (submit during Monday’s class)
Group Assignment (20%)
 This assignment is to further familiarize yourselves with
Smith’s ROPE (Research, Objectives, Programming,
Evaluation) process of public relations planning.
 You will explore how real-life public relations
program/campaign that have either applied or not
applied this process.
 Apart from that, you will have a chance to practice your
planning skills by considering what you would have done
differently to improve the case you study.
 You will also produce guidelines and lessons learned for
the public relations function your case exemplifies.
Due on Week 7 (submit report during Thursday’s
class)
Present your findings on Week 7
CONTENT OF GROUP ASSIGNMENT
1. Introduction (in-depth analysis of a public relations
program/campaign)
2. How the existing public relations program/campaign
that have either applied or not applied the ROPE
process
3. Provide combination of guidelines and lessons learned
for the public relations function your case exemplifies
4. Consider what you would have done differently to
improve the case that you studied.

* Follow this template for your group presentation as

well.