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Perceptions of Students Towards Social Media Marketing
Perceptions of Students Towards Social Media Marketing
Students Towards
Social Media
Marketing
DIMDAM REINN MADELINE F.
LICARDO HANNAH ROSE F.
12 THOMAS COOK
Introduction
Social media marketing is the use of social media platforms and websites to
promote a product or service. Although the terms e-marketing and digital
marketing are still dominant in academia, social media marketing is becoming
more popular for both practitioners and researchers.
There are four social media that is usually used in social media marketing. 1.
According to Megan Marrs, Facebook can be used advertising with Facebook
ads. These classic ads are referred to more specifically as Marketplace Ads. 2.
Instagram can be used as social media marketing by using hashtags that will
many people can see and advertising to a targeted audience that gives
attention. 3. Twitter know your target consumer and create a great content 4.
YouTube has a wider reach and has many users that spend many hours to watch
videos
Introduction
Research Questions
This study is conducted to know the perspective of students to social media marketing, it aims to
answer the following questions:
In what way can a student benefit the most from using social media marketing?
What are the students’ perception towards social media marketing?
In terms of:
• Age
• Social Influence
• Gender
What kind of social media do students prefer for social media marketing?
• Facebook
• Instagram
• Twitter
• YouTube
RRL
In this Digital Age, everyone seems to make his or her presence felt in the virtual world
the way of communication has changed with the evolution of social media, and every
business irrespective of its size has presence on it. The emergence of social media has
allowed various industries and companies to create a community centered on their brands
while developing and nurturing trusting relationships (Barr & Weiss, 2012). According to
Francisco (2016) Social media marketing, the attempt to use social media to make products
or services known and more meaningful to consumers, is used by brands for strengthened
wherein information about the shop and products that are to be purchased, and the
situation when shopping like searching for merchandise is at ease (Mahinay et al., 2016).
Results showed that bloggers are essentially influencing consumer behavior by building
relationships with their followers and blog marketing has been a rapidly growing marketing
tool (Cancio, J. M. 2009). According to Ilagan (2013) in academics, people see the negative
Social media marketing is more effective than any traditional 2.77 Agree I prefer using Twitter in social media marketing. 2.4 Disagre
marketing. e
It serves as a marketing tool for business in the near future. 3.3 Agree I prefer using YouTube in social media marketing. 3 Agree
It has risk of unwanted or inappropriate behavior on your site 3.07 Agree Social media tools help me find more content to share. 3.37 Agree
including bullying and harassment.
Composite Mean 3.04 Agree
I am convinced by social media influencers to buy products. 2.7 Agree
AGE
20-above
3%
16-17
18-19
54%
43%
Male
40%
Female
60%
Male Female
YEAR LEVEL
Grade 11
37%
Grade 12
63%
Grade 11 Grade 12
Statement # 1: I have wide variety choices of products.
The table shows the frequency of the respondents who
answered strongly agree, agree, disagree and strongly disagree.
According to the table, 60% answered strongly agree while the 40%
answered agree to the given question.
FREQUENCY PERCENTAGE
AGREE 12 40%
DISAGREE 0 0%
STRONGLY DISAGREE 0 0%
Statement # 2: The products I have been using online is not the same
as the actual.
The table shows the frequency of the respondents who
answered strongly agree, agree, disagree and strongly disagree. It
shows that 50% of the students answered agree while 3 students
answered strongly agree which is 10% of the population.
FREQUENCY PERCENTAGE
AGREE 15 50%
DISAGREE 8 26.67%
AGREE 17 56.67%
DISAGREE 2 6.67%
STRONGLY DISAGREE 0 0%
Statement # 4: Buying products have made easier because of
online advertisement.
The table shows the frequency of the respondents who
answered strongly agree, agree, disagree and strongly disagree. It
shows that 70% of the population answered agree then 6.67%
answered disagree.
FREQUENCY PERCENTAGE
AGREE 21 70%
DISAGREE 2 6.67%
STRONGLY DISAGREE 0 0%
Statement # 5: Social media marketing made shopping easier.
The table shows that 50% of the population answered strongly agree
while 43.33% answered agree when it comes to social media marketing,
shopping is trouble-free.
FREQUENCY PERCENTAGE
AGREE 13 43.33%
DISAGREE 2 6.67%
STRONGLY DISAGREE 0 0%
DISCUSSION