Professional Documents
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Adoption of Innovation and Its Model
Adoption of Innovation and Its Model
its model
Adoption
• Adoption
Decision to make full use of an innovation as the best
course of action available.
WHAT HAPPENS
NAME OF EXAMPLE
DURING THIS STAGE
STAGE
farmer is first exposed to Farmer sees an ad for a new hybrid variety
Awareness the product innovation. in the newspaper, radio or television
1. Need
2. Awareness
3. Interest
4. Deliberation
5. Trial
6. Evaluation and
7. Adoption.
• NEED:
Difference between what is and what ought to be.
Farmer wishes to change his existing practice or to get
more yield/income.
• AWARENESS:
Farmer just comes to know about an innovation
without knowing the details of it.
• INTEREST:
Farmer makes an attempt to know more about the
innovation.
• DELIBERATION:
Possibility of application of the innovation under
own conditions.
Seeks advice of opinion leaders observe the
performance at different places and discusses with the
members of family.
Farmer then takes a decision to try out or reject the
idea.
• TRIAL:
Puts the practice on a limited scale to observe the
performance under own conditions.
• EVALUATION:
Farmer observes performance of the innovation on
various dimensions.
Collects data on the performance of the
innovation on others situation.
Compares performance of new with old one
Calculates input – output, risks, uncertainties etc.
• ADOPTION:
Farmer takes the decision to extend the use of
the innovation on a continued basis.