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    Spss Korelasi

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    zurina
    This document contains descriptive statistics and correlations for two variables: purchase decisions and brand image. It shows the mean, standard deviation, and sample size for each variable. A pearson correlation revealed a strong positive correlation (r=.963) between purchase decisions and brand image, significant at the 0.01 level. Higher brand image is strongly associated with increased purchase decisions.

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    Spss Korelasi

    Uploaded by

    zurina
    12 views2 pages
    This document contains descriptive statistics and correlations for two variables: purchase decisions and brand image. It shows the mean, standard deviation, and sample size for each variable. A pearson correlation revealed a strong positive correlation (r=.963) between purchase decisions and brand image, significant at the 0.01 level. Higher brand image is strongly associated with increased purchase decisions.

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    zurina

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    spss korelasi

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    This document contains descriptive statistics and correlations for two variables: purchase decisions and brand image. It shows the mean, standard deviation, and sample size for each variable. A pearson correlation revealed a strong positive correlation (r=.963) between purchase decisions and brand image, significant at the 0.01 level. Higher brand image is strongly associated with increased purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    12 views2 pages

    Spss Korelasi

    Uploaded by

    zurina
    This document contains descriptive statistics and correlations for two variables: purchase decisions and brand image. It shows the mean, standard deviation, and sample size for each variable. A pearson correlation revealed a strong positive correlation (r=.963) between purchase decisions and brand image, significant at the 0.01 level. Higher brand image is strongly associated with increased purchase decisions.

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    of 2

    Descriptive Statistics

    Mean Std. Deviation N


    Keputusan pembelian 36.6667 6.03629 30
    citra merek 28.50 2.764 30
    Correlations

    Keputusan
    pembelian citra merek
    **
    Keputusan pembelian Pearson Correlation 1 .963
    Sig. (2-tailed) .000

    Sum of Squares and 1056.667 466.000


    Cross-products

    Covariance 36.437 16.069


    N 30 30
    **
    citra merek Pearson Correlation .963 1

    Sig. (2-tailed) .000


    Sum of Squares and 466.000 221.500
    Cross-products
    Covariance 16.069 7.638
    N 30 30

    **. Correlation is significant at the 0.01 level (2-tailed).

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