Market

Market Differentiation
Segmentation

Customer-Driven
Marketing
Strategy

Market Targeting Market Positioning

Market Segmentation
• Companies divided large, diverse markets into smaller segments.
• Reached more efficiently and effectively with product and services that
match their unique needs.
• Residential segment (including apartment buildings, landed residential, and
condominium)
• Commercial segment, which includes buildings used for professional
purposes (hotels and resorts).
• Includes hospitals and medical centers .
• Government projects like Proton and SPNB.
 Market Targeting
• Consists of a set of buyers who share common needs or characteristics that a
company decides to serve.

• Both organizations and individuals wanting high quality and eco-friendly

paints.

• Provide the best quality paint in the market and also have many type of eco-
friendly product.

• Products certified by SIRIM Ecolabel are All Weather Acrylic Paint, Siscolite
Matte and Basecoat Sealer and others.
Market Differentiation
• A way for a business to distinguish itself from the competition.

• Promote their brand as a senior and trusted brand in the paint

industry in Malaysia.
Market Positioning
• A process of establishing the image or identity of a brand or product so that
consumers perceive it in a certain way.

• Focusing on their quality of products, that is, Sissons position itself as high-quality
paints provider.

• “A customer driven commitment to protect and beautify your world with

innovative and supreme quality products.”