A PPT presentation on

mass media and journal

CREATED BY
NOBY P J
Mass media:

A diversified collection of media

technologies that reach a large
audience through mass
communication.
This can be written,
spoken or
bradcast.
Types of mass media

a)Printmedia
b)Electronic media;
1)New age media
 Print media

 Some of the examples of print media are as follows:

1)Newspapers 6)Direct Mailers
2)Magazines 7)Handbills
3)Journals 8)Press releases
4)Books 9)Bill boards
5)Booklets and brouchers
 Electronic Media

1)Television
2)Radio
New age media
Some of the examples of print media are as follows:
1)Mobile phones 6)podcasts
2)Computers 7)E-forums
3)Internet 8)Blogging
4)E-mails 9)Twitter
5)Websites 10)Facebook etc
Merits and demerits of mass media:

Merits
1)Educates people
2)Get latest news in short time
3)Helps in promoting mass consumer products
4)Good source of entertainment
5)Helps to understand the people around the world
6)Diffusion of different culture
7)Electronic duplication of information
Demerits

1)Leads to individualism
2)Some are not suitable for children
3)Health problems
4)Glamorize drugs and alcohol.
5)Lead to personal injury
6)Lead to ruin of reputation
7)Addictive
8)Possibilities of imposters, fraud and hacking.
Journal

Also known as peer reviewed or referred

journals

It contain articles that have undergone a

review process by selected experts in the
field before being accepted for
publication.
Types

1)Academic or scholarly journals

2)Trade journals
3)Current affairs
4)Popular magazines
5)Newspapers
Academic journal

 An academic journal is a peer-reviewed

periodical in which scholarship relating to a
particular academic discipline is published.
 Academic journals serve as forums for the
introduction and presentation for scrutiny
of new research, and the critique of
existing research
 Features

 Articles are written by and for faculty, researchers or scholars (chemists, historians,
doctors, artists, etc.)
 Use scholarly or technical language
 Articles tend to be long and detailed, about research in a particular academic
discipline
 Include full citations for sources
 Are often refereed or peer-reviewed
 Include information about the authors
 Are published by academic organisations
 Note: book reviews and editorials are not considered scholarly articles, even when
found in scholarly journals
 Appearance

 Scholarly journals usually have simple covers, clearly stating

basic information like title, volume/issue numbers, and the
name of the organisation or university responsible for their
publication.

 business history review child development the classical review

international journal of middle east studies American journal of
political science
Merits

1.More option for researching

2.Provision of in-depth knowledge
3.Scope for fluent writing
4.Promotes active reading
5.Aids reflective learning
Demerits

1.Need to depend on outside sources

2.Not having full control over our research
3.Naturalistic observations pose problems
4.Not effective enough for conducting
surveys
5)Researching options comes with
limitations