The Asia-Pacific Centre for

Research (ACRE), Inc.

Marketing Research agency

ALBA
BAUTISTA
PALACIO
RUSIANA
TACCAD

3W1
HISTORY
 HISTORY
• The Asia-Pacific Centre for Research (ACRE), Inc. is a full
service research agency based in the Philippines.
• Founded in 1989, Acre, Inc. provides consulting services
and cutting-edge solutions in market research, predictive
analytics, large-scale data processing and demand
analysis.Clients include government, non-governmental
organizations and medium to large-size corporations in
telecommunication, healthcare, construction and real estate,
retail, food, financial services and travel and tourism.

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 COMPANY
DESCRIPTION
 COMPANY DESCRIPTION
• The Asia-Pacific Centre for Research (ACRE), Inc., established
in 1989, is a 100% Filipino corporation and a full-service
research and consulting organization providing services to major
public sector organizations, large corporations, and local and
international non-governmental organizations.
• ACRE, Inc. conducts training covering various research and
technical subjects such as market/survey research, segmentation
analysis, basic data base management, basic statistics, advanced
statistics, advanced data based management, tabulation,
forecasting, and data mining (including various data mining
applications).

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 CONTACT DETAILS
• Location
Rm. 425, Cityland Pasong Tamo Tower   
2210 Don Chino Roces Avenue
Makati City, 1231 Philippines
• Phone
(632) 757 2136
(632) 814 0814
(632) 817 7179
• Fax
(632) 893 1521
• Email
corporate@acreinc.net
abfontanilla@spss-ph.com
• Website:
www.acreinc.net

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 PAST
PROJECTS
 PAST PROJECTS
• Research conducted in:
- Regions:
Asia Pacific
- Countries:
Hong Kong
Indonesia
Malaysia
Philippines
Singapore
Taiwan
Thailand

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 PAST PROJECTS
• CLIENTS
1. Food and Nutrition Research Institute
-   About the Nutrition Situation of the Philippines
2. Asian Institute of Management
-   About Predictive Modeling
3. College of Saint Benilde
-   About Structural Equation Modeling
4. Meralco
-   About Meralco’s Fraud Detection Pilot Study

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 KEY
PEOPLE
 KEY PEOPLE
• KEY PEOPLE IN ASIA PACIFIC CENTRE FOR RESEARCH,
INC. (ACRE)

1. Dr. Aniceto B. Fontanilla- ACRE President and CEO

2. Mr. Mychal Andrew Fontanilla- ACRE Vice-President
3. Ms. Girme Fontanilla- Treasurer/Corporate Secretary
4. Ms. Aileen Jade Remigio- Senior Research Executive
5. Mr. Ryan Aga- Account manager and one of ACRE’s consultant
6. Ms. Maiet Biliran- Research Director of ACRE
7. Ms. Cathy Tiongson- Data Processing Manager

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 SCOPE
OF
BUSINESS
 SCOPE OF BUSINESS
• The Asia-Pacific Centre for Research (Acre), Inc. is a full service research agency
based in the Philippines.
• As a technology-capable research agency, Acre, Inc. also provides downstream
applications in research and statistics including score carding and performance
management. It successfully completed work for many organizations in South-
East Asia, the United States and Europe.
• Research services: Desk Research
- Quantitative
PAPI
CATI
Mail Full Service Agency
Online
Mystery shoppers Founded in:   1989
- Qualitative
Focus groups Employees:   20
in-depth interviews
Recruiting Interviewers:   50

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 SCOPE OF BUSINESS
• Market Sectors
 Charity / Non-profit
 Consultancy
 Healthcare / Pharmaceutical
 IT / Software / Hardware
 Public Sector / Government
 Financial Services
 Media / Entertainment
 Telecommunications
 Travel / Tourism / Sport / Leisure

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 SCOPE OF BUSINESS
• Research solutions:
 Business-to-business
 Customer Satisfaction Studies
 Data mining
 New Product Development
 Segmentation Research
 Consumer Research
 Concept Testing
 Employee Research
 Image Studies
 Opinion Polling
 Pricing Studies
 Statistic Analysis
 Usage & Attitude Studies
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 SCOPE OF BUSINESS
• Corporate & Individual Affiliations:
ESOMAR
• Commercial affiliations:
SPSS, Inc.
• Professional Associations:
MORES
• Certification and endorsing bodies: Certified
Professional Marketer (CPM) Asia

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 SOURCES
• http://directory.esomar.org/Philippines/r738_The-Asia-Pacific-Centre-for-
Research-ACRE-Inc.php
• http://www.greenbook.org/company.cfm/1009426
• http://www.facebook.com/pages/SPSS-PH/102343709514?ref=ts

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