INTRODUCTION

SUGUNA FOODS PRIVATE LIMITED and Food Wholesalers contacts in Coimbatore,

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Suguna Foods Private Limited is an one billion dollar Indian multinational food products
company headquartered in Coimbatore, India. The company was started in 1984 and is
involved in broiler farming, hatcheries, feed mills, processing plants and vaccines
manufacturing for poultry. It markets and exports broiler chicken, frozen chicken,
chicken eggs and is the largest poultry company in India. The company also runs quick-
service restaurants in tie ups with private restaurants in Bangalore

The Founders[edit]
Mr. B. Soundararajan and Mr. G. B. Sundararajan were the founders of Suguna Foods.
They hail from a village near Udumalpet. Their parents were school teachers. They
entered Agriculture after successful completion of school. They were Agriculturalists,
when they started Cattle and Poultry farms simultaneously
1984-1990[edit]
In 1984 they started a small poultry farm with a small investment. In 1986 they started a
Poultry- related trading firm. In 1990 the situations around them demanded them to pioneer
the concept of contract farming for the first time in India.
Contract Farming[edit]
In this contract farming concept the company provides Chicks, Feed, Healthcare and Technical
support. The Farmer's responsibility is to have a poultry shed and manage it effectively. So
farmers are able to get secured regular income from Suguna.
The 90's[edit]
In the year of 1990-97 the company grew gradually. In 1997 the company got first sizable
turnover of 7 crores. Expanded their business all over Tamil Nadu and started
professionalizing the company. At the end of 90's they got turnover of 100 crores.
Year 2000[edit]
In the year of 2000 the founders moved into the neighboring states of Karnataka and Andhra
Pradesh. They found an ally in several state governments due to their objective to Energize
Rural India. They overcame the opposition of the middlemen with the help of farmers and the
respective state governments.
Suguna Poultry Farm Ltd
Suguna Poultry Farm Ltd. produces and processes poultry meat products. The Company
manages breeding farms, hatcheries, parents stocks and feed mill. Suguna distributes their
products around the country through their distribution channels such as wholesales centers and
supermarket chains.
SECTOR
Consumer Staples
INDUSTRY
Consumer Products
SUB-INDUSTRY
Agricultural Producers
FOUNDED
B Soundararajan
ADDRESS
1057, Avanashi Road 5th Floor, Jaya Enclave Coimbatore, 641 018 India
PHONE
91-422-307-3000
WEBSITE
www.sugunapoultry.com
NO. OF EMPLOYEES
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Our Mission
The Food Project's mission is to create a thoughtful and productive
community of youth and adults from diverse backgrounds who work
together to build a sustainable food system. Our community
produces healthy food for residents of the city and suburbs, provides
youth leadership opportunities, and inspires and supports others to
create change in their own communities

Our Vision
We envision a world where youth are active leaders, diverse
communities feel connected to the land and each other, and everyone
has access to fresh, local, healthy, affordable food.