Representations within

music videos
Key representations

 Musical subcultures
 Age-youth culture
 Gender
 Race
 Sexuality
Subcultures

 An identifiable subgroup within a society or group of people

 Characterised by shared beliefs or interests at variance with those of the
larger group
 The distinctive ideas, practises of way of life of such subgroup
Youth music subcultures

 Young alts: rockers, metalheads,emos/scene kids, goths, hardcores, skaters

 Mainstream: chavers/chavs, fan girls,blingers

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Commercial exhibitions

 Selling an image-voice, face, lifestyle, records

 Ideal self-dream of stardom
 Ideal partner- sex symbols
 Good lip sinking
 Performance and narrative
 Sometimes acts in the video
 Story taking place