Professional Documents
Culture Documents
Sip-Mid Term Review: Balaji. T 18PBA205
Sip-Mid Term Review: Balaji. T 18PBA205
BALAJI. T
18PBA205
Company and place of work
ABOUT COMPANY
•British-Dutch manufacturing
company established in 1933
•Foods and Beverage, Detergents,
•Personal products, Water purifiers.
•CEO- Sanjiv Mehta
•Leading FMCG in India
Job responsibilities
Inventory management
Market visit to 6 beats
Identify retailers preference and customer mindset
To know order taking and cash collection process
Install shikhar application in shops
Handling salesman and distributors
new
learning
• Understand Stock keeping unit
• Schemes and margins
• People handling skills
• how to push the slow moving products
• Selling and promotion strategy
• Distribution model
Innovative approaches
• Improve the sales of tooth paste by add more
taste to the paste and huge promotion.
• Speedup the distribution model
Future plans
• To collect data from customers for my project
• Market share analysis of HUL
• Relative market share against it competitor