ENTR6081 – Entrepreneurship

Visualizing Business
Week 5
Session 6
 Learning Objecti ves
LO 2: Be Creative and Innovative mindset
 Sub Topic
• Business Model Pattern
• Nine block business model Canvas
Business Model Pattern
 Types of Business Model

Unbundling Business Model

The Long Tail Business Model

Multi-sided Platforms
Business Model

Free as a Business Model

Open Business Model

 1. Unbundling Business Model
• There are fundamentally different types of
business: customer relationship business,
product innovation business, and
infrastructure business.

• The three types may co-exist within a single

corporation, but ideally they are
“unbundled” into separate entities in order
to avoid conflict or undesirable trade-offs.
2. The Long Tail Business
Model
• Traditional Business Model:
Sell lots of units of a small
number of hit products
• Long Tail Business Model:
Sell lots of smaller units of greater
number of products
 3. Multisided Platforms
Business Model
• Multi-Sided Platforms bring together two or more distinct
but interdependent groups of customers. Such platforms
are of value to one group of customers are also present.

• The platforms creates value by facilitating interactions

between the different groups.

• A multi-sided platform grows in

value to the extents that it
attracts more users, a
phenomenon known as the
network effect.
 4. Free as a Business
Model
• One substantial Customer
Segment is able to
continuously benefit from a
free of charge offer

• Non paying customers are

financed by another part of
the business model or by
another Customer Segment
 5. Open Business Model

• Create and capture value by

systematically collaborating with
outside partners.

• This may happen from the

“outside-in” by exploiting
external ideas within the firm, or
from the “inside-out” by
providing external parties with
ideas or assets lying idle within
the firm.
Nine block business
model Canvas
 Set Our Own
Business Model Canvas
 Customer Segments (CS)

The Customer Segments building block defines the

different groups of people or organizations an
enterprise aims to reach and serve
Contoh: McDonald
 Value Proposition (VP)

The value propositions building block describes

the bundle of product services that create value
of a specific Customer Segment
Contoh: McDonald

Mass
Market

Brand
Harga
Akses
Contoh: McDonald

Mass
Market

Brand
Harga Restauran
Akses Delivery Service
Website
 Customer Relationships (CR)

The Customer Relationships building block describes

the types of relationship a company establishes
with specific customer segments
Contoh: McDonald

Mass
Market
PA
SS

Brand
Harga Restauran
Akses Delivery Service
Website
 Revenue Streams (R$)

The Revenue Streams building block represents the cash a company generates
from each Customer Segments
Contoh: McDonald

Mass
Market
PA
SS

Brand
Restauran
Harga
Delivery Service
Akses
Website

Pembelian Menu
Franchisee
 Key Resources (KR)

The key Resources building block describes the most important

assets required to make a business model work
Key Activities (KA)
 Key Partnerships (KP)

The Key Partnerships building block describes the

network of suppliers and partners that
make the business model work
Cost Structure (C$)
 References
Osterwalder, Alexander; Pigneur, Yves (2010). Business Model Generation: A Handbook
for Visionaries, Game Changers, and Challengers. John Wiley & Sons, Inc. New Jersey.
ISBN: 978-0470-87641-1